Marketing

B2B Marketing Leaders Forum ASIA 2026

ASIA's largest conferences for B2B marketing leaders - sharing their strategies, technologies and leadership techniques for turning marketing departments into revenue generating machines, securing larger budgets and a stronger voice in the C-suite.

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62Speakers
30Sponsors
65On the bill · sessions
74Companies · in total
§I

Speakers

Programmed at B2B, in alphabetical order.
Ab Gaur
Founder & CEO · Verticurl
Adrian Smith
Global Energy Marketing & Communications Lead · Surbana Jurong
Andy Lark
Former CMO, AI in Marketing Advisor · Group Lark
Andy Nathan
Head of Sales APJ · ProspectBase
Belinda Pervan
VP APJ Marketing · Veeam
Bernadette Tan
Commercial GTM, Integrated Brand & Field Marketing, Corporate Relations & Comms · Aster
Bhupesh Lall
VP Marketing APJ · Workday
Burzeen Vakil
Head of International Marketing APJ & EMEA · Elastic
Cameron Partridge
Advisor & Former CMO · Invisible Technologies (US)
Caroline Wiemann
Marketing Director APAC · ON24
Christine Hwang
VP Marketing APJ · Zscaler
Colin Png
CMO & SVP APAC · SAP
Daniel Harrison
Managing Director JAPAC · ON24
Daniel Wei
COO · TP
Dayna Leng
Marketing & Brand Lead · DCS
Denise Lee-Verghese
Sr Manager Content and Campaigns Marketing, Global Team · Baker & McKenzie
Emma Roborgh
Founder & CEO · B2B Marketing Leaders Forum
Eying Wee
Marketing Director Asia · Crowdstrike
Fei Fei Ong
Snr Director of Marketing Comms · NCS Group
Fiona Lam
VP, Global Mid-Marketing and APAC Marketing · Equinix
Gavin Watson
GTM Lead, APJ · monday.com
Herlinda Xu
VP Marketing APAC · TeamViewer
§II

Sponsors

The houses behind the program. Tiers as disclosed.
AIM B2BBronze Partner
AnteriadGlobal B2B Data Partner
CAPITAL-eEvent & Marketing Partner
CventGold Partner
Demand AIB2B Tech Demand Gen Partner
dentsu B2BGold Partner
Financial TimesGlobal Insights Partner
FoundryGlobal Tech Publication Partner
HotwireGlobal B2B Tech Marketing Partner
INFUSEDemand Excellence Partner
LinkedInBronze Partner
MassMetricAI-Native Demand to Revenue Partner
ON24Digital Experience Partner
ON24 (a Cvent company)Gold Partner
ProfoundGold Partner
ProspectBaseProspect to Pipeline Partner
ReutersGlobal Thought Leadership Partner
ROI·DNAGlobal B2B Tech Marketing Partner
ROI·DNA/HotwireGlobal B2B Tech Marketing Partner
ROI·DNA (Hotwire Global / The Enero Group)Global B2B Tech Marketing Partner
ROI·DNA (Hotwire Global, The Enero Group)Global B2B Tech Marketing Partner
SASTrustworthy AI Partner
ShootstaVideo Partner
StackAdaptBronze Partner
SwoogoRegistration Partner
The Financial TimesGlobal Insights Partner
TPPlatinum Partner
TP (Teleperformance)Platinum Partner
VerticurlHeadline Partner
Verticurl (part of Ogilvy/WPP)Headline Partner
§III

Agenda

Selected from 65 sessions on the bill.
  • 03:55

    GROWTH BELONGS TO THOSE WHO ARE BUYER OBSESSED; WE’LL HELP YOU UNLOCK IT

    A keynote revealing data-driven insights from the 2025 B2B Superpowers Index, covering buyer motivations, customer journeys, and unlocking B2B growth. Fireside chat with Melissa Li…

    GROWTH
  • 03:55

    NEXT ERA OF B2B GROWTH WILL BE BUILT THROUGH IMAGINATION, NOT OPTIMISATION

    Exploring how B2B leaders can move beyond incremental optimization to build demand through stronger points of view and unique experiences, positioning for the next decade of growth…

    GROWTH
  • 03:55

    THE NEW RULES OF ENGAGEMENT: Driving Revenue Through Data-Rich Digital Experiences

    ON24 explores evolving B2B buyer expectations and how marketers convert engagement into pipeline using first party data, AI and personalization. Includes practical strategies and c…

  • 04:20

    FROM EVENT STRATEGY TO ENTERPRISE GROWTH

    Panel exploring building a high-performance event-led growth model in B2B marketing, integrating events into overall go-to-market strategy, measuring ROI, and leveraging event data…

  • 04:20

    From Event Strategy to Enterprise Growth: Building a High-Performance Event-Led Growth Model

    Exploration of moving events from isolated tactics to integrated events-led growth models in B2B. Topics: balancing portfolio, integrating with GTM, connecting event data, strength…

  • 04:20

    FROM EVENT STRATEGY TO ENTERPRISE GROWTH: BUILDING A HIGH-PERFORMANCE EVENT-LED GROWTH MODEL

    Panel explores integrating events into GTM strategy, connecting event engagement data, measuring event impact on pipeline and growth, and building accountable event portfolios for …

  • 04:20

    GROWTH BELONGS TO THOSE WHO ARE BUYER OBSESSED; WE’LL HELP YOU UNLOCK IT

    Keynote presents insights from the 2025 B2B Superpowers Index—data from 16,000 buyers—on how a buyer-first mindset and digital innovation can unlock new B2B growth. Concludes with …

    GROWTH
  • 04:20

    THE NEW RULES OF ENGAGEMENT: Driving Revenue Through Data-Rich Digital Experiences

    ON24 session on how marketers are multiplying programs in APAC using AI, personalisation, and digital content journeys to capture buying signals, improve pipeline, and deliver meas…

    DIGITAL EXPERIENCES
  • 04:45

    THE FUTURE OF B2B MARKETING

    Andy Lark addresses the urgency of AI acceleration, busts myths, and demonstrates how AI-driven marketing is transforming productivity and B2B business models at scale—preparing ma…

    THE FUTURE OF B2B MARKETING
Intermission
Part the Second · For the Buyer

What does it mean when 74 companies show up — and 9 bet on three roles at once?

74 companies. nine are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
9All threespeak · spons · exh
20Sponsoringsponsor only
45Companies Speakingspeaker only

The Triple-Threat

dentsu B2B·ON24·CAPITAL-e·Cvent·INFUSE·ProspectBase·SAS·TP·Verticurl

Speakers by seniority

81% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite1016%
  • Founder / Owner23%
  • VP-level1219%
  • Director / Head of2642%
  • Manager / Lead23%
  • Marketing / Brand813%
  • Other roles23%

Of 62 on the bill · classified by free-text title

Most-represented companies
  1. 01dentsu B2BSp·G2V
  2. 02ON24Sp·D2V
  3. 03CAPITAL-eSp·E1V
  4. 04CventSp·G1V
  5. 05INFUSESp·D1V
  6. 06ProspectBaseSp·P1V
  7. 07SASSp·T1V
  8. 08TPSp·P1V
  9. 09VerticurlSp·H1V
  10. 10AIM B2BSp·B
  11. 11AnteriadSp·G
  12. 12Demand AISp·B
  13. 13Financial TimesSp·G
  14. 14FoundrySp·G
Sponsors by tier
ai-native demand to revenue partner1
3% of 30
b2b tech demand gen partner1
3% of 30
bronze partner3
10% of 30
demand excellence partner1
3% of 30
digital experience partner1
3% of 30
event & marketing partner1
3% of 30
global b2b data partner1
3% of 30
global b2b tech marketing partner5
17% of 30
global insights partner2
7% of 30
global tech publication partner1
3% of 30
global thought leadership partner1
3% of 30
gold partner4
13% of 30
headline partner2
7% of 30
platinum partner2
7% of 30
prospect to pipeline partner1
3% of 30
registration partner1
3% of 30
trustworthy ai partner1
3% of 30
video partner1
3% of 30
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors

Related events

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