Marketing

B2B Marketing Exchange 2027

B2B Marketing Exchange (B2BMX), powered by Advertising Week, is the premier B2B marketing event for modern marketers. The conference connects marketing leaders with actionable strategies, hands-on technology workshops, and curated networking opportunities designed to drive tangible pipeline impact. Attendees will walk away with immediately applicable insight…

Visit the official siteSponsorship open
4Speakers
5Sponsors
2Exhibitors
4On the bill · sessions
10Companies · in total
§I

Speakers

Programmed at B2B, in alphabetical order.
Ashley Faus
Head of Lifecycle Marketing · Atlassian
Benedict Evans
Independent Analyst
Dane Vahey
Head of B2B Marketing · OpenAI
Elfried Samba
CEO & Founder · Butterfly Effect
§II

Sponsors

The houses behind the program. Tiers as disclosed.
INFUSEmediaPlatinum
Activate Marketing ServicesGold
DemandArcGold
IntentsifyGold
Lead2PipelineGold
§III

Agenda

Selected from 4 sessions on the bill.
  • TBA

    AI Eats the World

    The big four tech platforms spent over $400bn on AI in 2025. How will this new platform shift work, how is it most useful, and where will the value capture be, and the value destru…

  • TBA

    Building a Sexy Brand in an Unsexy Industry

    B2B isn’t boring – it’s human. Behind every buying decision is a person, and in a world run on relationships, trust, and reputation, the mechanism for growth is the same whether yo…

  • TBA

    Human-Centered Marketing in the Age of AI

    In the age of AI, trust is the one thing you can’t outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember t…

  • TBA

    You Can Just Build Things

    We are entering a moment where motivated, curious people can build things that once felt impossible. In this talk, why daily AI use beats theoretical value, and how B2B marketers s…

Intermission
Part the Second · For the Buyer

An audience of 10 companies, parsed from the program.

Ten companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
5Sponsoringsponsor only
2Exhibitingexhibitor only
3Companies Speakingspeaker only
Speakers by seniority

75% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite125%
  • Director / Head of250%
  • Engineer · IC125%

Of 4 on the bill · classified by free-text title

Most-represented companies
  1. 01Activate Marketing ServicesSp·G
  2. 02DemandArcSp·G
  3. 03INFUSEmediaSp·P
  4. 04IntentsifySp·G
  5. 05Lead2PipelineSp·G
  6. 06Demand Gen ReportEx
  7. 07Emerald Media NetworkEx
  8. 08Atlassian1V
  9. 09Butterfly Effect1V
  10. 10OpenAI1V
Sponsors by tier
platinum1
20% of 5
gold4
80% of 5
Related events · by shared sponsors

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