The Blog
Definitional pieces, field guides, and editorial.
20 articles. What things actually mean (symposium vs. summit), how to do them well (run a conference, find a CFP), and how to think about them (why trade shows still work).
The Blog
20 articles. What things actually mean (symposium vs. summit), how to do them well (run a conference, find a CFP), and how to think about them (why trade shows still work).
Attendee travel is 70-90% of a conference's footprint; everything else is rounding error.
A practical guide — society mailing lists, indexed databases, Google Scholar alerts, and paper-trail search.
Trade shows compress months of vendor meetings into a few days — when they work, and when they're a waste.
Ready-to-use templates for attendees, speakers, and sponsors — plus subject lines that get opened.
Revenue categories, expense line items, sample breakdown for a 500-person event.
Programming patterns that work, time-block strategies, and templates for single-day and multi-day events.
Most networking advice is wrong. What works at conferences specifically, and what doesn't.
What keynotes actually do, how they're selected, typical fees ($5K-$100K+), and the path to becoming one.
From finding the right CFP to delivering the talk — the practical playbook.
The real ROI of conference attendance — relationships, market intelligence, recruiting, customer signal.
End-to-end playbook for running a small-to-medium B2B conference — venue, programming, sponsors, logistics.
Where to actually look — peer recommendations, organizer lists, indexed databases, this catalogue.
Trade shows, summits, symposia, workshops — what each format is for and how to tell them apart.
How trade shows work, how they differ from conferences, and why B2B industries still rely on them.
Expos vs trade shows vs conferences — what the words mean and how to pick the right format.
Symposia are typically academic, smaller, and panel-driven. Here's what makes them distinct.
Conferences are field-narrow; conventions are field-wide. The other distinctions that matter.
Summits are typically smaller, higher-status, and panel-heavy. Here's the rest of the distinction.
Seminars are educational and small; conferences are multi-track and broader. Both have their place.
Workshops are hands-on and small; conferences are talk-heavy and broader. How to pick the right one.