Digital Marketing

B2B Ignite 2027

B2B Ignite is the flagship event for B2B marketing professionals, delivering practical, real-world marketing insights with a focus on new skills and strategies for the evolving industry landscape. Attendees can participate in hands-on workshops, peer-to-peer learning circles, and specialized sessions for leaders, all set in a high-energy environment at a cen…

Visit the official siteSponsorship open
18Speakers
20Sponsors
12Exhibitors
7On the bill · sessions
46Companies · in total
§I

Speakers

Programmed at B2B, in alphabetical order.
Amie Farrell
Global Head of Marketing, Deliveroo for Work · Deliveroo
Becks Powell
Senior Manager, Demand Generation, Riverbed Technology · Riverbed Technology
Chris Willocks
Head of Strategy, Radish · Radish
Devon Rowe
EMEA Partner Marketing Lead · Mimecast
Francisca Leitao Borges
Global Social Content Strategist · Cisco
George Hardy
Enterprise Account Executive, Riverbed Technology · Riverbed Technology
Helen Richardson-Walsh
Hockey Olympic Gold Medallist, MBE
Joel Harrison
Founder & Ambassador, B2B Marketing · B2B Marketing
Jon Moger
VP, EMEA Regional Marketing, Genesys · Genesys
Karen Cooper
Director of Content Experience · Wolters Kluwer Health
Laura Matthews
Global Marketing Director · UiPath
Lorna Charlish
Co-founder and MD, Radish · Radish
Lucy Waterer
Head of Marketing - MLB, The Access Group · The Access Group
Margaret Adam
VP Global Partner Marketing · SAP
Michael Barber
Chief Marketing Officer · Startech
Paul Gibson
SVP International, Demandbase · Demandbase
Richard O'Connor
CEO, B2B Marketing · B2B Marketing
Robert Norum
ABM and Demand Strategy Expert, Propolis from B2B Marketing · Propolis from B2B Marketing
§II

Sponsors

The houses behind the program. Tiers as disclosed.
AmegoEvent App Powered by
Armstrong LloydEvent media partner
Bray LeinoSession Sponsor
Demand AISession Sponsor
Fingers in PiesVideography Partner
Funnel FuelTrack Sponsor
Gravity GlobalTrack Sponsor
HelloKindredSession Sponsor
Hut 3Session Sponsor
Informa TechTargetSession and Networking Reception Sponsor
Intermedia Global LtdKeynote sponsor
Lead2PipelineTrack Sponsor
MarketbridgeKeynote sponsor
ProfoundWorkshop Sponsor
PropolisExpert-led Intelligence from
Sharper B2B MarketingSession Sponsor
StackAdaptTrack Sponsor
Telling PhotographyEvent Photographer
TRIC x RefugeOfficial Charity Partner
TurtlHeadline Sponsor
§III

Agenda

Selected from 7 sessions on the bill.
  • 10:20 AM

    Reclaiming ABM’s soul: Delivering human impact in the age of AI

    AI is revolutionising ABM - supercharging targeting, scaling outreach, and driving measurable efficiencies. But as automation accelerates, we risk buyers becoming increasingly face…

    Keynote
  • 10:50 AM

    Morning networking break

  • 11:25 AM

    Thought leadership in the age of AI - and what it means for ABMers

    Trust is the biggest issue facing B2B marketers in the late 20s, mainly due to the exponential rise in the use of AI, which is making it harder and harder for buyers to find the in…

    2 | Successful stakeholder alignment
  • 9:00 AM

    Welcome to The Global ABM Conference

    Keynote
  • 9:10 AM

    ABM Now: The operating system for the commercial marketer

    In today’s high-pressure market, marketers must do more than generate leads - they must drive growth, influence strategy, and prove commercial impact. Discover why ABM is the Opera…

    Keynote
  • 9:30 AM

    ABM vs. ABE: Does it really matter? Lessons from Genesys’ journey

    Is account-based marketing enough, or is account-based engagement the real game-changer? In this session, Jon Moger will share the inside story of how Genesys built its ABE strateg…

    Keynote
  • 9:50 AM

    Beyond alignment: How sales & marketing win together with ABM

    Sales and marketing alignment has long been the holy grail of B2B go-to-market. But in the era of ABM, alignment is no longer optional, it’s the engine that drives revenue. This pa…

    Keynote
Intermission
Part the Second · For the Buyer

An audience of 46 companies, parsed from the program.

46 companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
20Sponsoringsponsor only
12Exhibitingexhibitor only
14Companies Speakingspeaker only
Speakers by seniority

72% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite211%
  • Founder / Owner422%
  • VP-level211%
  • Director / Head of528%
  • Manager / Lead16%
  • Marketing / Brand16%
  • Other roles317%

Of 18 on the bill · classified by free-text title

Most-represented companies
  1. 01AmegoSp·E
  2. 02Armstrong LloydSp·E
  3. 03Bray LeinoSp·S
  4. 04Demand AISp·S
  5. 05Fingers in PiesSp·V
  6. 06Funnel FuelSp·T
  7. 07Gravity GlobalSp·T
  8. 08HelloKindredSp·S
  9. 09Hut 3Sp·S
  10. 10Informa TechTargetSp·S
  11. 11Intermedia Global LtdSp·K
  12. 12Lead2PipelineSp·T
  13. 13MarketbridgeSp·K
  14. 14ProfoundSp·W
Sponsors by tier
event app powered by1
5% of 20
event media partner1
5% of 20
event photographer1
5% of 20
expert-led intelligence from1
5% of 20
headline sponsor1
5% of 20
keynote sponsor2
10% of 20
official charity partner1
5% of 20
session and networking reception sponsor1
5% of 20
session sponsor5
25% of 20
track sponsor4
20% of 20
videography partner1
5% of 20
workshop sponsor1
5% of 20
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors