Business Services

B2B Summit North America 2027

B2B Summit North America is Forrester's flagship event convening leaders and professionals in B2B marketing, sales, and technology. The event features top sponsors, keynotes, and sessions focused on go-to-market strategies, revenue growth, and the latest in AI-driven business solutions. In addition to networking and learning opportunities, attendees gain ins…

Visit the official siteSponsorship open
20Speakers
59Sponsors
10On the bill · sessions
63Companies · in total
§I

Speakers

Programmed at B2B, in alphabetical order.
Amy Bills
VP, Principal Analyst, Forrester · Forrester
Amy Hayes
VP, Research Director, Forrester · Forrester
Catherine Daubert
Head of Global Marketing, Smart Buildings & Smart Power, ABB · ABB
Divya Rajagopalan Ed.D.
Vice President, Global Partner Strategy, ServiceNow · ServiceNow
Jessie Johnson
Principal Analyst, Forrester · Forrester
Karen Tran
Principal Analyst, Forrester · Forrester
Katie Linford
VP, Principal Analyst, Forrester · Forrester
Laura Cross
VP, Principal Analyst, Forrester · Forrester
Maria Chien
VP, Principal Analyst, Forrester · Forrester
Matthew Selheimer
VP, Research Director, Forrester · Forrester
Naomi Marr
Principal Analyst, Forrester · Forrester
Nora Conklin
Principal Analyst, Forrester · Forrester
Paul Ferron
VP, Research Director, Forrester · Forrester
Phyllis Davidson
VP, Principal Analyst, Forrester · Forrester
Rani Salehi
Principal Analyst, Forrester · Forrester
Rhonda Hogan
VP, Growth Marketing, SAP Concur · SAP Concur
Shari Srebnick
Principal Analyst, Forrester · Forrester
Srividya Sridharan
VP, Group Director, Forrester · Forrester
Steven Casey
VP, Research Director, Forrester · Forrester
Vicki Brown
VP, Principal Analyst, Forrester · Forrester
§II

Sponsors

The houses behind the program. Tiers as disclosed.
B2B IQPlatinum
Informa TechTargetPlatinum
LeanDataPlatinum
NetLinePlatinum
OptimizelyPlatinum
OutreachPlatinum
SalesforcePlatinum
1mindGold
Actively AIGold
BomboraGold
CanvaGold
ClozdGold
CventGold
DemandbaseGold
Dun & BradstreetGold
IgnitiumGold
Influ2Gold
IntentsifyGold
KalturaGold
Lead2PipelineGold
Letter AIGold
People Data LabsGold
pharosIQGold
ProfoundGold
VivunGold
WebflowGold
WordPress VIPGold
BrightspotSilver
Data AxleSilver
Docket AISilver
GlyphicSilver
GongSilver
HyperboundSilver
JasperSilver
KnakSilver
NooksSilver
Only B2BSilver
PropensitySilver
SpekitSilver
The CollaborativeSilver
§III

Agenda

Selected from 10 sessions on the bill.
  • Apr 26, 2:00 pm – 3:00 pm

    Customize Your Summit Experience: Drop-In Agenda-Building Session

    Maximize your time and make the most of your Summit experience with our drop-in agenda-building session. Whether you’re feeling overwhelmed by the array of sessions or simply want …

    Bonus Session
  • Apr 26, 2:30 pm – 5:00 pm

    Bringing Order To The Chaos Of Campaign/Program Workflows Improving Buyer Experience (Workshop Slot)

    Leverage a customizable workflow tool to correct campaign/program workflows as part of an RPT transformation. Gain hands-on experience to improve buyer experience, reduce noise, in…

    Workshops
  • Apr 26, 2:30 pm – 5:00 pm

    End The Corporate-Regional Tug Of War Over Campaign Control (Workshop Slot)

    You’re toggling between multiple governance models across campaign implementation. Corporate directs some decisions and empowers others, while regional accountability is unclear. M…

    Workshops
  • Apr 26, 2:30 pm – 5:00 pm

    How To Measure The Impact Of Process Transformation Across GTM Efforts (Workshop Slot)

    This interactive workshop offers a hands-on approach to evaluating process effectiveness with clear success metrics. Learn strategies to complete a performance metrics template, se…

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Align And Activate AI Agents For GTM Teams (Workshop Slot)

    Explore AI agent archetypes in B2B GTM functions/teams, map roles and goals to initiatives, and use a template to coordinate AI agents for effective GTM execution.

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Influence That Builds Brand Authority In The AEO Age (Workshop Slot)

    Through real-world scenarios, understand how external influencers shape buyer lifecycle authority. Practice prioritizing influencer types, scoring individuals, and identifying gaps…

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Postsale Engagement Design: A Framework For Collaboration (Workshop Slot)

    Workshop using Forrester’s Postsale Customer Engagement Design Framework to clarify postsale roles, reduce stress, and improve customer outcomes. Introduces the framework and how t…

    Workshops
  • Apr 26, 4:00 pm – 5:00 pm

    Customize Your Summit Experience: Drop-In Agenda-Building Session (Networking)

    Maximize your time and make the most of your Summit experience with our drop-in agenda-building session.

    Networking
  • Apr 27, 8:00 am – 11:00 am

    Forrester Women's Leadership Program: Focused. Intentional. Transformative.

    Program to empower women to approach their careers with clarity and purpose. Includes discussions, networking, and skill-building. Several distinct sub-sessions with different spea…

    Women's Leadership, Guest Speaker
Intermission
Part the Second · For the Buyer

An audience of 63 companies, parsed from the program.

63 companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
59Sponsoringsponsor only
4Companies Speakingspeaker only
Speakers by seniority

70% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • Founder / Owner15%
  • VP-level1260%
  • Director / Head of15%
  • Manager / Lead630%

Of 20 on the bill · classified by free-text title

Most-represented companies
  1. 01Forrester17V
  2. 021mindSp·G
  3. 036senseSp·B
  4. 04Actively AISp·G
  5. 05AdobeSp·T
  6. 06B2B IQSp·P
  7. 07BomboraSp·G
  8. 08BrightspotSp·S
  9. 09CanvaSp·G
  10. 10Chili PiperSp·B
  11. 11ClozdSp·G
  12. 12CompeteIQSp·B
  13. 13CventSp·G
  14. 14Data AxleSp·S
Sponsors by tier
platinum7
12% of 59
gold20
34% of 59
silver16
27% of 59
bronze15
25% of 59
title sponsor1
2% of 59
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors