IIEX Europe is the premier insights and market research event in Europe, bringing together brand leaders, researchers, and ResTech innovators for two days of fresh perspectives, practical case studies, and hands-on demos.
Programmed at IIEX, in alphabetical order.
The companies behind the program. Tiers as disclosed.
Selected from 8 sessions.
In this fireside chat, Yola Khoreva will share her perspective on using consumer understanding to inform business decision-making, from shaping concept development to guiding stron…
How does AI advertising influence perceptions of brand authenticity, innovation, and trust? Traditionally, Vattenfall had an ambition to use real people, real challenges, and talk …
Brands often get stuck in day-to-day sales mode and risk harming their full commercial potential. As part of their business transformation, Hunkemöller escaped this trap by leverag…
As customer signals explode in volume and complexity, human pattern recognition falls behind. Learn how leaders use AI to surface non-obvious correlations, then curate, challenge, …
Product Managers often set processes for user-loved products, but org changes & market shifts pull teams apart. Seema Bansal (Microsoft PM) faced this building Teams features for 3…
Consumers can tell us what they think. Their behavior often reveals what they actually need. In this session, The Coca-Cola Company and Nailbiter will share how observing real beha…
The research industry has a question it hasn't answered yet: when AI generates the insight, how do we know it's enough to act on? Not enough in theory. Enough for this decision, th…
What does it mean when 73 companies show up, and 3 bet on three roles at once?
The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.