Business Services

Forrester B2B Summit 2026

This edition has ended

Forrester B2B Summit 2026 ran on May 4, 2026 in Phoenix, United States. It is a Business Services conference that expected about 3,000 attendees. ConferenceGrid lists 39 speakers, 60 sponsors and 15 sessions. Dates for the next edition are not announced yet.

Lineup updated Jun 16, 2026 · dates verified May 4, 2026

The Forrester B2B Summit is the premier research-driven event for B2B marketing and sales leaders, hosted annually in Phoenix. It features Forrester analyst presentations, industry frameworks, best-practice case studies, and technology solutions for enterprise marketers and sales leaders. Attendees gain research-backed insights into buyer behavior, demand ge…

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39Speakers
60Sponsors
15Sessions
69Companies · in total

Speakers

Programmed at Forrester, in alphabetical order.

Amy Bills
VP, Principal Analyst · Forrester
Amy Hayes
VP, Research Director · Forrester
Athen Bozoglu
Head of GTM Marketing · Nasdaq
Barbara Winters
VP, Principal Analyst · Forrester
Brian Hovey
VP, CMO · Rockwell Automation
Catherine Daubert
Head of Global Marketing, Smart Buildings & Smart Power · ABB
Cristina De Martini
VP, Research Director · Forrester
Dave Boyce
Growth Investor · Mercato Partners
Dave Frankland
VP, Research Director · Forrester
Divya Rajagopalan Ed.D.
Vice President, Global Partner Strategy · ServiceNow
George Colony
CEO · Forrester
Ian Bruce
VP, Principal Analyst · Forrester
Jenny Tobener
Global Vice President, Digital · ServiceNow
Jessie Johnson
Principal Analyst · Forrester
John Buten
Principal Analyst · Forrester
Karen Tran
Principal Analyst · Forrester
Katie Fabiszak
VP, Principal Analyst · Forrester
Katie Linford
Principal Analyst · Forrester
Kelvin Gee
Principal Analyst · Forrester
Laura Cross
VP, Principal Analyst · Forrester
Lucia Ying
Head of Americas SMB Marketing and Global SMB Brand · Amazon Ads
Marc Monday
GVP AMS Partnerships & Channels · ServiceNow

Sponsors

The companies behind the program. Tiers as disclosed.

B2B IQPlatinum
Informa TechTargetPlatinum
LeanDataPlatinum
NetLinePlatinum
OptimizelyPlatinum
OutreachPlatinum
SalesforcePlatinum
1mindGold
Actively AIGold
BomboraGold
CanvaGold
ClozdGold
CventGold
DemandbaseGold
Dun & BradstreetGold
IgnitiumGold
Influ2Gold
IntentsifyGold
KalturaGold
Lead2PipelineGold
Letter AIGold
People Data LabsGold
pharosIQGold
ProfoundGold
VivunGold
WebflowGold
WordPress VIPGold
BrightspotSilver
Data AxleSilver
Docket AISilver
GlyphicSilver
GongSilver
HyperboundSilver
JasperSilver
KnakSilver
NooksSilver
Only B2BSilver
PropensitySilver
SpekitSilver
The CollaborativeSilver

Agenda

Selected from 15 sessions.

  • Apr 26, 2:00 pm – 3:00 pm

    Customize Your Summit Experience: Drop-In Agenda-Building Session

    Maximize your time and make the most of your Summit experience with our drop-in agenda-building session. Whether you’re feeling overwhelmed by the array of sessions or simply want …

    Bonus Session
  • Apr 26, 2:30 pm – 5:00 pm

    Bringing Order To The Chaos Of Campaign/Program Workflows Improving Buyer Experience

    Working session leveraging a customizable workflow tool to improve campaign/program workflows as part of an RPT transformation, resulting in better buyer experiences, integrated fi…

    Workshop
  • Apr 26, 2:30 pm – 5:00 pm

    End The Corporate-Regional Tug Of War Over Campaign Control

    You’re toggling between multiple governance models across campaign implementation. Corporate directs some decisions and empowers others, while regional accountability is unclear. M…

    Workshop
  • Apr 26, 2:30 pm – 5:00 pm

    How To Measure The Impact Of Process Transformation Across GTM Efforts

    Learn hands-on strategies to evaluate process effectiveness with clear success metrics, set measurable criteria, enable data-driven decisions, and transform measurement into a leve…

    Workshop
  • Apr 26, 3:45 pm – 5:00 pm

    Align And Activate AI Agents For GTM Teams

    Workshop exploring activation, instruction, grounding, and learning for AI agents in B2B GTM functions using the B2B AI-Agent-On-A-Page Template.

    Workshop
  • Apr 26, 3:45 pm – 5:00 pm

    Influence That Builds Brand Authority In The AEO Age

    Workshop on understanding how external influencers shape authority across the buyer lifecycle, prioritizing influencer types, scoring individuals, and identifying gaps to strengthe…

    Workshop
  • Apr 26, 3:45 pm – 5:00 pm

    Postsale Engagement Design: A Framework For Collaboration

    Workshop using Forrester’s Postsale Customer Engagement Design Framework to clarify postsale roles, reduce stress, and improve outcomes. Learn best practices and begin populating t…

    Workshop
  • Apr 27, 1:15 pm – 2:00 pm

    Breakout Sessions: Building Adaptive Marketing Programs With AI

    Introduces adaptive program planning for real-time buyer behavior, teaching participants to combine process and AI-tech to build dynamic, responsive programs.

    Breakout Sessions
  • Apr 27, 1:15 pm – 2:00 pm

    Breakout Sessions: Disconnected GTM Efforts Will Ruin Your Company

    Introduces a structured approach to unifying GTM strategy and execution, connecting segments, aligning revenue plans, and calibrating buyer-centric execution.

    Breakout Sessions

Quick answers

When is Forrester B2B Summit 2026?
Forrester B2B Summit 2026 ran on May 4, 2026 in Phoenix, United States.
Where is Forrester B2B Summit 2026 held?
Forrester B2B Summit 2026 was held in Phoenix, United States.
Who is speaking at Forrester B2B Summit 2026?
ConferenceGrid lists 39 speakers, including Amy Bills (VP, Principal Analyst, Forrester), Amy Hayes (VP, Research Director, Forrester) and Athen Bozoglu (Head of GTM Marketing, Nasdaq).
Who sponsors Forrester B2B Summit 2026?
ConferenceGrid lists 60 sponsors, including B2B IQ, Informa TechTarget, LeanData, NetLine and Optimizely.
Company intelligence

What does it mean when 69 companies show up, and 1 bet on three roles at once?

69 companies. one are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
1All threespeak · spons · exh
59Sponsoringsponsor only
9Speakingspeaker only

In all three roles

Adobe

Speakers by seniority

69% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite38%
  • Founder / Owner13%
  • VP-level2051%
  • Director / Head of38%
  • Manager / Lead1026%
  • Advisor / Investor13%
  • Other roles13%

Of 39 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1Forrester28
2AdobeSponsor · Title Sponsor1
31mindSponsor · Gold-
46senseSponsor · Bronze-
5Actively AISponsor · Gold-
6B2B IQSponsor · Platinum-
7BomboraSponsor · Gold-
8BrightspotSponsor · Silver-
9CanvaSponsor · Gold-
10Chili PiperSponsor · Bronze-
11ClozdSponsor · Gold-
12CompeteIQSponsor · Bronze-
13CventSponsor · Gold-
14Data AxleSponsor · Silver-
Sponsors by tier
platinum7
12% of 60
gold20
33% of 60
silver16
27% of 60
bronze15
25% of 60
media partner1
2% of 60
title sponsor1
2% of 60
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors
ConferenceDateCityShared sponsors
B2B Summit North America 2027May 3, 2027Phoenix59
Adobe Summit 2027March 22, 2027Las Vegas12
MAICON 2027October 4, 2027Cleveland7
CyberMarketingCon 2026November 15, 2026Austin6
B2B Marketing Exchange 2027February 22, 2027Carlsbad5
AntiCon 2027May 20, 2027London4