Customer Success

CX Forum West 2027

CX Forum West 2027 is a premier conference for customer experience, marketing, and digital leaders, focusing on building experiences grounded in trust and human judgment in an AI-driven world. The event features practical sessions, Forrester research, and peer networking to help leaders turn strategies into outcomes that drive growth and loyalty. Attendees b…

Visit the official site
19Speakers
0Sponsors
9On the bill · sessions
4Companies · in total
§I

Speakers

Programmed at CX, in alphabetical order.
Amy Bills
VP, Principal Analyst · Forrester
Amy Hayes
VP, Research Director · Forrester
Catherine Daubert
Head of Global Marketing, Smart Buildings & Smart Power · ABB
Divya Rajagopalan Ed.D.
Vice President, Global Partner Strategy · ServiceNow
Jessie Johnson
Principal Analyst · Forrester
Karen Tran
Principal Analyst · Forrester
Katie Linford
VP, Principal Analyst · Forrester
Laura Cross
VP, Principal Analyst · Forrester
Maria Chien
VP, Principal Analyst · Forrester
Naomi Marr
Principal Analyst · Forrester
Nora Conklin
Principal Analyst · Forrester
Paul Ferron
VP, Research Director · Forrester
Phyllis Davidson
VP, Principal Analyst · Forrester
Rani Salehi
Principal Analyst · Forrester
Rhonda Hogan
VP, Growth Marketing · SAP Concur
Shari Srebnick
Principal Analyst · Forrester
Srividya Sridharan
VP, Group Director · Forrester
Steven Casey
VP, Research Director, Forrester · Forrester
Vicki Brown
VP, Principal Analyst · Forrester
§III

Agenda

Selected from 9 sessions on the bill.
  • Apr 26, 2:00 pm – 3:00 pm

    Customize Your Summit Experience: Drop-In Agenda-Building Session

    Maximize your time and make the most of your Summit experience with our drop-in agenda-building session. Whether you’re feeling overwhelmed by the array of sessions or simply want …

    Bonus Session
  • Apr 26, 2:30 pm – 5:00 pm

    Bringing Order To The Chaos Of Campaign/Program Workflows Improving Buyer Experience

    This working session leverages a new customizable workflow tool used to correct upstream campaign/program workflows within a unique operating environment as part of an RPT transfor…

    Workshop
  • Apr 26, 2:30 pm – 5:00 pm

    End The Corporate-Regional Tug Of War Over Campaign Control

    You’re toggling between multiple governance models across campaign implementation. Corporate directs some decisions and empowers others, while regional accountability is unclear. M…

    Workshop
  • Apr 26, 2:30 pm – 5:00 pm

    How To Measure The Impact Of Process Transformation Across GTM Efforts

    In today’s resource-constrained, accountability-driven environment, process optimization alone isn’t enough - measurement validates success and proves impact. This interactive work…

    Workshop
  • Apr 26, 3:45 pm – 5:00 pm

    Align And Activate AI Agents For GTM Teams

    B2B companies need a consistent and thoughtful approach to activate, instruct, ground, and ensure continuous learning and optimization of AI agents. In this workshop, we’ll: Explor…

    Workshop
  • Apr 26, 3:45 pm – 5:00 pm

    Influence That Builds Brand Authority In The AEO Age

    Business buyers and AI increasingly trust third-party voices more than brands themselves. In this workshop, work through real-world scenarios to understand how external influencers…

    Workshop
  • Apr 26, 3:45 pm – 5:00 pm

    Postsale Engagement Design: A Framework For Collaboration

    Many B2B firms struggle to clarify ownership of key customer interactions from onboarding through value attainment, renewal, and growth. The result: internal friction, wasted effor…

    Workshop
  • Apr 27, 8:00 am – 11:00 am

    Forrester Women's Leadership Program: Focused. Intentional. Transformative.

    This year’s Forrester Women’s Leadership Program is built on the belief that focus drives intentionality, and intentionality creates transformation. By addressing challenges and br…

    Forrester Women's Leadership Program, Industry Guest Speaker, Pre-Registration Required
  • Apr 27, 8:00 am – 9:00 am

    First-Time Access: Decoding GTM Singularity and Mapping Your Summit Journey

    Welcome to your first B2B Summit North America! Start your experience with an exclusive breakfast designed for first-time attendees. In this interactive session, you’ll get an insi…

    Bonus Session, Networking
Intermission
Part the Second · For the Buyer

An audience of 4 companies, parsed from the program.

Four companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
0Sponsoringsponsor only
4Companies Speakingspeaker only
Speakers by seniority

68% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • Founder / Owner15%
  • VP-level1158%
  • Director / Head of15%
  • Manager / Lead632%

Of 19 on the bill · classified by free-text title

Most-represented companies
  1. 01Forrester16V
  2. 02ABB1V
  3. 03SAP Concur1V
  4. 04ServiceNow1V
Sponsors by tier

Tiers were not disclosed for this event.

Related events

Same brand, other regions