Digital Marketing

CX Forum EMEA 2027

CX Forum EMEA 2027 is Forrester's flagship event for CX, B2C marketing, and digital leaders. The conference delivers research-backed insights, immersive experiences, and practical strategies to accelerate customer experience transformations. Attendees will access hands-on guidance, insight-rich sessions, and networking opportunities designed to drive outcome…

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18Speakers
0Sponsors
10On the bill · sessions
1Companies · in total
§I

Speakers

Programmed at CX, in alphabetical order.
Amy Bills
VP, Principal Analyst, Forrester · Forrester
Amy Hayes
VP, Research Director, Forrester · Forrester
Cristina De Martini
VP, Research Director, Forrester · Forrester
Dave Frankland
VP, Research Director, Forrester · Forrester
Ian Bruce
VP, Principal Analyst, Forrester · Forrester
Jessie Johnson
Principal Analyst, Forrester · Forrester
Karen Tran
Principal Analyst, Forrester · Forrester
Katie Linford
VP, Principal Analyst, Forrester · Forrester
Kelvin Gee
Principal Analyst, Forrester · Forrester
Laura Cross
VP, Principal Analyst, Forrester · Forrester
Matthew Selheimer
VP, Research Director, Forrester · Forrester
Naomi Marr
Principal Analyst, Forrester · Forrester
Nora Conklin
Principal Analyst, Forrester · Forrester
Paul Ferron
VP, Research Director, Forrester · Forrester
Rani Salehi
Principal Analyst, Forrester · Forrester
Shari Srebnick
Principal Analyst, Forrester · Forrester
Steven Casey
VP, Research Director, Forrester · Forrester
Vicki Brown
VP, Principal Analyst, Forrester · Forrester
§III

Agenda

Selected from 10 sessions on the bill.
  • Apr 26, 2:00 pm – 3:00 pm

    Customize Your Summit Experience: Drop-In Agenda-Building Session

    Maximize your time and make the most of your Summit experience with our drop-in agenda-building session. Whether you’re feeling overwhelmed by the array of sessions or simply want …

    Bonus Session
  • Apr 26, 2:30 pm – 5:00 pm

    Bringing Order To The Chaos Of Campaign/Program Workflows Improving Buyer Experience

    This working session leverages a new customizable workflow tool used to correct upstream campaign/program workflows within a unique operating environment as part of an RPT transfor…

    Workshops
  • Apr 26, 2:30 pm – 5:00 pm

    End The Corporate-Regional Tug Of War Over Campaign Control

    You’re toggling between multiple governance models across campaign implementation. Corporate directs some decisions and empowers others, while regional accountability is unclear. M…

    Workshops
  • Apr 26, 2:30 pm – 5:00 pm

    How To Measure The Impact Of Process Transformation Across GTM Efforts

    In today’s resource-constrained, accountability-driven environment, process optimization alone isn’t enough - measurement validates success and proves impact. This interactive work…

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Align And Activate AI Agents For GTM Teams

    Explore AI agent archetypes in B2B GTM functions and teams. Map AI agent roles and goals to key GTM initiatives and processes. Use the B2B AI-Agent-On-A-Page Template to define, al…

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Influence That Builds Brand Authority In The AEO Age

    In this workshop, work through real-world scenarios to understand how external influencers shape authority across the buyer lifecycle.

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Postsale Engagement Design: A Framework For Collaboration

    Join this workshop using Forrester’s Postsale Customer Engagement Design Framework to clarify postsale roles, reduce stress, and improve outcomes.

    Workshops
  • Apr 27, 12:10 pm – 12:30 pm

    Keynote: Opening Remarks & The GTM Singularity

    The B2B world is on the brink of a seismic shift. AI-powered buyer autonomy is dismantling decades-old go-to-market models, upending buyer journeys, disconnecting the customer life…

    Keynotes
  • Apr 27, 5:15 pm – 5:55 pm

    Panel: How To Bend The ARC Of Your GTM Toward Growth

    This panel discussion of Forrester experts will explore what the GTM singularity means for marketing, sales, product, and customer teams, including what to learn as well as unlearn…

Intermission
Part the Second · For the Buyer

An audience of 1 companies, parsed from the program.

One companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
0Sponsoringsponsor only
1Companies Speakingspeaker only
Speakers by seniority

61% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • VP-level1161%
  • Manager / Lead739%

Of 18 on the bill · classified by free-text title

Most-represented companies
  1. 01Forrester18V
Sponsors by tier

Tiers were not disclosed for this event.

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