AI-driven buyer autonomy is collapsing traditional go-to-market (GTM) models and rewriting the rules of engagement. At B2B Forum EMEA, you’ll discover what this inflection point means for your business and how to thrive in a world where buyers control the journey. Join us to turn ideas into action with research-backed frameworks, hands-on sessions, and exper…
Maximize your time and make the most of your Summit experience with our drop-in agenda-building session. Whether you’re feeling overwhelmed by the array of sessions or simply want …
Leverages a new customizable workflow tool used to correct upstream campaign/program workflows as part of an RPT transformation. The results are improved buyer experiences via nois…
You’re toggling between multiple governance models across campaign implementation. Corporate directs some decisions and empowers others, while regional accountability is unclear. M…
This interactive workshop offers a hands-on approach to evaluating process effectiveness with clear success metrics. Learn to set measurable criteria, enable data-driven decisions,…
This workshop explores AI agent archetypes in B2B GTM functions, mapping agent roles and goals to key GTM initiatives.
In this workshop, work through real-world scenarios to understand how external influencers shape authority across the buyer lifecycle.
Workshop using Forrester’s Postsale Customer Engagement Design Framework to clarify postsale roles, reduce stress, and improve outcomes.
Maximize your time and make the most of your Summit experience with our drop-in agenda-building session (repeat session).
A unified GTM framework is needed to prioritize segments, align revenue plans, and calibrate buyer-centric execution. This session introduces a structured approach to connecting GT…
An audience of 19 companies, parsed from the program.
The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.
73% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.
Of 26 on the bill · classified by free-text title
These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.