Business & Finance

B2B Forum EMEA 2026

AI-driven buyer autonomy is collapsing traditional go-to-market (GTM) models and rewriting the rules of engagement. At B2B Forum EMEA, you’ll discover what this inflection point means for your business and how to thrive in a world where buyers control the journey. Join us to turn ideas into action with research-backed frameworks, hands-on sessions, and exper…

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26Speakers
15Sponsors
15Sessions
19Companies · in total

Speakers

Programmed at B2B, in alphabetical order.

Amy Bills
VP, Principal Analyst · Forrester
Amy Hayes
VP, Research Director · Forrester
Barbara Winters
VP, Principal Analyst · Forrester
Catherine Daubert
Head of Global Marketing, Smart Buildings & Smart Power · ABB
Cristina De Martini
VP, Research Director · Forrester
Dave Frankland
VP, Research Director · Forrester
Divya Rajagopalan Ed.D.
Vice President, Global Partner Strategy · ServiceNow
Jessie Johnson
Principal Analyst · Forrester
John Buten
Principal Analyst · Forrester
Karen Tran
Principal Analyst · Forrester
Katie Fabiszak
VP, Principal Analyst · Forrester
Katie Linford
VP, Principal Analyst · Forrester
Laura Cross
VP, Principal Analyst · Forrester
Maria Chien
VP, Principal Analyst · Forrester
Matthew Selheimer
VP, Research Director · Forrester
Naomi Marr
Principal Analyst · Forrester
Nora Conklin
Principal Analyst · Forrester
Paul Ferron
VP, Research Director · Forrester
Phyllis Davidson
VP, Principal Analyst · Forrester
Rani Salehi
Principal Analyst · Forrester
Rhonda Hogan
VP, Growth Marketing · SAP Concur
Rick Bradberry
VP, Principal Analyst · Forrester

Sponsors

The companies behind the program. Tiers as disclosed.

LeanDataPlatinum
ON24Platinum
TrilliadPlatinum
AvisoGold
B2B IQGold
CanvaGold
ClayGold
CventGold
NooksGold
OutreachGold
ProfoundGold
StorylaneGold
WordPress VIPGold
SemrushTitle Sponsor
The DrumMedia Partner

Agenda

Selected from 15 sessions.

  • Apr 26, 2:00 pm – 3:00 pm

    Customize Your Summit Experience: Drop-In Agenda-Building Session

    Maximize your time and make the most of your Summit experience with our drop-in agenda-building session. Whether you’re feeling overwhelmed by the array of sessions or simply want …

    Bonus Session
  • Apr 26, 2:30 pm – 5:00 pm

    Bringing Order To The Chaos Of Campaign/Program Workflows Improving Buyer Experience

    Leverages a new customizable workflow tool used to correct upstream campaign/program workflows as part of an RPT transformation. The results are improved buyer experiences via nois…

    Workshops
  • Apr 26, 2:30 pm – 5:00 pm

    End The Corporate-Regional Tug Of War Over Campaign Control

    You’re toggling between multiple governance models across campaign implementation. Corporate directs some decisions and empowers others, while regional accountability is unclear. M…

    Workshops
  • Apr 26, 2:30 pm – 5:00 pm

    How To Measure The Impact Of Process Transformation Across GTM Efforts

    This interactive workshop offers a hands-on approach to evaluating process effectiveness with clear success metrics. Learn to set measurable criteria, enable data-driven decisions,…

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Align And Activate AI Agents For GTM Teams

    This workshop explores AI agent archetypes in B2B GTM functions, mapping agent roles and goals to key GTM initiatives.

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Influence That Builds Brand Authority In The AEO Age

    In this workshop, work through real-world scenarios to understand how external influencers shape authority across the buyer lifecycle.

    Workshops
  • Apr 26, 3:45 pm – 5:00 pm

    Postsale Engagement Design: A Framework For Collaboration

    Workshop using Forrester’s Postsale Customer Engagement Design Framework to clarify postsale roles, reduce stress, and improve outcomes.

    Workshops
  • Apr 26, 4:00 pm – 5:00 pm

    Customize Your Summit Experience: Drop-In Agenda-Building Session

    Maximize your time and make the most of your Summit experience with our drop-in agenda-building session (repeat session).

    Networking
  • Apr 27, 1:15 pm – 2:00 pm

    Disconnected GTM Efforts Will Ruin Your Company

    A unified GTM framework is needed to prioritize segments, align revenue plans, and calibrate buyer-centric execution. This session introduces a structured approach to connecting GT…

    Breakout Sessions: GTM Transformation
Company intelligence

An audience of 19 companies, parsed from the program.

Nineteen companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
15Sponsoringsponsor only
4Speakingspeaker only
Speakers by seniority

73% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • Founder / Owner14%
  • VP-level1765%
  • Director / Head of14%
  • Manager / Lead727%

Of 26 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1Forrester23
2AvisoSponsor · Gold-
3B2B IQSponsor · Gold-
4CanvaSponsor · Gold-
5ClaySponsor · Gold-
6CventSponsor · Gold-
7LeanDataSponsor · Platinum-
8NooksSponsor · Gold-
9ON24Sponsor · Platinum-
10OutreachSponsor · Gold-
11ProfoundSponsor · Gold-
12SemrushSponsor · Title Sponsor-
13StorylaneSponsor · Gold-
14The DrumSponsor · Media Partner-
Sponsors by tier
platinum3
20% of 15
gold10
67% of 15
media partner1
7% of 15
title sponsor1
7% of 15
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

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