SEO & Search Marketing

SMX Advanced 2026

SMX Advanced 2026 is the world's most advanced search marketing conference, gathering hundreds of the most experienced and passionate search marketers onsite for three days of actionable training, exclusive networking, and leading-edge sessions. Attendees gain direct access to powerhouses behind Search Engine Land and a star-studded programming committee of…

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36Speakers
9Sponsors
16Sessions
37Companies · in total

Speakers

Programmed at SMX, in alphabetical order.

Aaron Levy
Evangelist · Optmyzr
Amado Candelario
Product Manager · Microsoft
Ameet Khabra
Founder & Owner · Hop Skip Media
Anu Adegbola
Paid Media Editor · Search Engine Land
Barry Schwartz
SEO Editor · Search Engine Land
Brad Geddes
Co-Founder · Adalysis
Carolyn Shelby
Principal SEO · Yoast
Chris Ridley
Head of Paid Media · Evoluted
Crystal Carter
Head of AI Search & SEO Communications · Wix.com
Dane Collins
Marketing Director · Contempo Space
Danny Goodwin
Editorial Director · Search Engine Land & SMX
David Hill
Account Manager · Location3
Dr. Marie Haynes
CEO · Marie Haynes Consulting Inc.
Emily Bishop
Director of Product Management · Relias
Frederick Vallaeys
Co-founder & CEO · Optmyzr
Greg Finn
CMO · Cypress North
Greg Loeffelholz
VP Product & Marketing · MotiveMetrics
Jennifer Cornwell
Sr. Director of AI SEO · Tinuiti
Jerad Hill
Digital Marketing Specialist · Hill Media Group
Julie Warnecke
Founder & CEO · Found Search Marketing
Jyll Saskin Gales
Google Ads Coach · Inside Google Ads
Karin McLean
Director of Marketing Content Operations · Sallie Mae

Sponsors

The companies behind the program. Tiers as disclosed.

CallRail
Citation Labs
Journey Further
Level Agency
Link Building HQ
Microsoft
Optmyzr
Semrush Inc.
SOCi

Agenda

Selected from 16 sessions.

  • Tuesday — November 18th, 2025 1:05 PM - 1:41 PM EST

    Speed to lead: How to capture and convert more leads with CallRail’s Voice Assist

    Session on using CallRail’s AI Voice Assistant to qualify leads and capture conversions 24/7. Learn campaign benefits such as improved lead qualification, expanded campaign reach b…

    PPC
  • Tuesday — November 18th, 2025 1:05 PM - 1:55 PM EST

    How to build a modern targeting strategy like a pro + Live Q&A

    A framework for building effective campaign strategy, integrating audience and content targeting options in Google Ads, and executing new tactics for reaching niche or high-value c…

    PPC
  • Tuesday — November 18th, 2025 1:05 PM - 1:55 PM EST

    Search Everywhere Optimization: Surviving (and thriving!) in the zero-click era + Live Q&A

    AI search is reshaping the industry and causing declines in organic traffic. Discover what Search Everywhere Optimization means, platforms to prioritize, and strategies to improve …

    SEO
  • Tuesday — November 18th, 2025 11:00 AM - 11:55 AM EST

    How to succeed in Google’s assistant-first future + Live Q&A

    AI is redefining how we find and interact with information, and it's set to replace traditional search as we know it. This empowering keynote explores the latest changes shaping th…

    SEO
  • Tuesday — November 18th, 2025 12:05 PM - 12:30 PM EST

    Translating human creativity into AI profitability

    Learn how to translate creative from complete ads into modular assets that perform better in an AI-first ecosystem. Discover data and trends on evolving search favoring PMax-orient…

    PPC
  • Tuesday — November 18th, 2025 12:05 PM - 12:55 PM EST

    2026 PPC trends to get ahead of now + Live Q&A

    AI is embedded in every major ad platform, transforming campaign management and eroding classic controls. Privacy rules escalate, antitrust trials loom, and consumer behavior is ev…

    PPC
  • Tuesday — November 18th, 2025 12:05 PM - 12:55 PM EST

    2026 SEO trends to get ahead of now + Live Q&A

    A panel discusses the urgent SEO challenges and opportunities heading into 2026. Learn about the rapid shift towards AI-driven and zero-click search, evolving playbooks, rank track…

    SEO
  • Tuesday — November 18th, 2025 2:00 PM - 2:30 PM EST

    Demo: How to win in the evolving search landscape with Semrush Enterprise

    Demonstrates how Semrush’s enterprise products help brands defend and grow Google visibility, seize new AI-powered search opportunities, and build cross-channel strategies.

    SEO
  • Tuesday — November 18th, 2025 2:00 PM - 2:30 PM EST

    Demo: The advertiser-side AI for paid search optimization

    Demo of MotiveMap.ai, showing how advertisers can use AI tools to analyze search queries, generate negative keywords, and optimize ad assets for better campaign results.

    PPC
Company intelligence

What does it mean when 37 companies show up, and 4 bet on three roles at once?

37 companies. four are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
4All threespeak · spons · exh
5Sponsoringsponsor only
28Speakingspeaker only

In all three roles

Microsoft·Optmyzr·CallRail·Semrush

Speakers by seniority

69% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite514%
  • Founder / Owner411%
  • VP-level411%
  • Director / Head of1233%
  • Manager / Lead38%
  • Product13%
  • Engineer · IC13%
  • Marketing / Brand13%
  • Other roles514%

Of 36 speakers · classified by free-text title

Most-represented companies
Sponsors by tier
unspecified9
100% of 9
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors
ConferenceDateCityShared sponsors
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MAICON 2026October 13, 2026Cleveland3
NRF Big Show 2027January 10, 2027New York2