Retail & E-commerce

B2B eCommerce World UK & Europe 2026

B2B eCommerce World UK & Europe is the premier event for manufacturers and distributors who want to succeed in eCommerce and digital transformation. The conference is designed for both digital and executive leaders in manufacturing and distribution, providing practical workshops, strategic insights, and exclusive networking. Attendees connect with peers, exp…

Visit the official siteSponsorship open
35Speakers
26Sponsors
17On the bill · sessions
53Companies · in total
§I

Speakers

Programmed at B2B, in alphabetical order.
Allen Rigby
Sales Enablement and Digital CX Lead · NHP Electrical Engineering Products
Amber McDougall
Global Director of CX & Customer Adoption · B2B eCommerce Association
Amy James
Sr Product Marketing Manager, APAC · Adobe
Arno Ham
Sana Pioneer, B2B E-commerce Evangelist, and Advisor to the CEO & Board · Sana Commerce
Brett Sinclair
Founder & Director · B2B eCommerce Association
Claudia Hess
National Customer Experience Manager · Joval Wines
Deirdre Peters
Director, Digital Experience · Boston Scientific
Diane Frick
Director, Cloud Services · Salesforce
Dr Kim Oosthuizen
Head of Artificial Intelligence - APAC · Bupa
Emma Jones
Lead - Strategic Partnerships and Alliances · Department for Business and Trade
Geoff Hemmingson
Product Owner, myNZMP · Fonterra
Hannah Foley
Vice President Digital Products & Platforms · RS Group plc
Jason Fernandes
Senior II Product Manager · Coveo
Jason Greenwood
B2B Industry Expert & Evangelist · Greenwood Consulting
Jason Hein
Global Director & Analyst · B2B eCommerce Association
Jonathan Day
Founder & Managing Director · Aligent
Justin King
Global Director & Principal Analyst · B2B eCommerce Association
Kyle Willersdorf
Head of Sales & Partnerships · Fat Zebra
Mike Hayers
Strategic Account Director · Commerce
Niall Mullally
Head of eCommerce · Musgrave
Paul Witt
Head of E-commerce · Polyaire
Peter Willmott
CTO · The Fruit Box Group
§II

Sponsors

The houses behind the program. Tiers as disclosed.
5874
Amazon Shipping
Anglera
B2Bware
Cadent
Cloudfy
Commerce
Commercetools
Coveo
DataArt
Faction
Forterro
Inriver
Intershop
IONA
iwoca
Kaavio
Lilt
Mirakl
Oro
Pimberly
Rastro
Rixxo
Sana
Spryker
Trevipay
§III

Agenda

Selected from 17 sessions on the bill.
  • 28 July 2026, 10:00AM - 10:30AM

    Lessons from the Journey: How Fonterra is Evolving the Digital Customer Experience

    What does digital transformation really look like inside one of the world’s largest dairy exporters? In this keynote conversation, Geoff shares the journey behind Fonterra’s myNZMP…

  • 28 July 2026, 10:30AM - 11:00AM

    International Keynote: Boston Scientific

    In this international keynote, Deirdre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and eCom…

  • 28 July 2026, 12:20PM - 1:00PM

    The Partnership Playbook: What Customers and Vendors Wish Each Other Knew

    Technology projects rarely fail because of the software alone. The biggest challenges often come from misaligned expectations, poor communication, changing priorities, unclear owne…

  • 28 July 2026, 2:00PM - 3:15PM

    Personalisation or Relevance: What B2B Customers Really Want

    As customer expectations continue to evolve, manufacturers and distributors are investing in digital experiences, self-service, personalization, and new technologies. But what do c…

  • 28 July 2026, 2:00PM - 3:15PM

    Practitioner Spotlight: Building a More Relevant Customer Experience

    In this pracitioner spotlight session, a leading B2B organisation shares their journey to better understand customer needs and deliver more relevant digital experiences. The discus…

  • 28 July 2026, 2:00PM - 3:15PM

    What Does Personalisation Actually Mean in B2B?

    Personalisation is a word that gets used a lot in digital, but what does it really mean in B2B? This panel explores personalisation in the B2B context examining how manufacturers a…

  • 28 July 2026, 3:45PM - 5:00PM

    Driving Customer Adoption in B2B: Aligning Sales, Digital & Technology

    Customer adoption doesn’t happen by accident. It requires alignment between sales teams, digital leaders, customer experience initiatives, and technology investments. As manufactur…

  • 28 July 2026, 3:45PM - 5:00PM

    Driving Customer Adoption Through Sales Engagement

    Technology alone doesn’t change customer behavior. In this spotlight panel, leading manufacturers and distributors share how they successfully increased customer engagement and ado…

  • 28 July 2026, 7:30AM - 9:00AM

    Women in B2B Breakfast (Pre Conference)

    Join an exclusive breakfast celebrating women leading digital transformation in manufacturing and distribution. The Women in B2B eCommerce Breakfast brings together senior leaders,…

Intermission
Part the Second · For the Buyer

What does it mean when 53 companies show up, and 2 bet on three roles at once?

53 companies. two are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
2All threespeak · spons · exh
24Sponsoringsponsor only
27Companies Speakingspeaker only

The Triple-Threat

Commerce·Coveo

Speakers by seniority

69% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite514%
  • Founder / Owner39%
  • VP-level26%
  • Director / Head of1440%
  • Manager / Lead823%
  • Product13%
  • Marketing / Brand13%
  • Other roles13%

Of 35 on the bill · classified by free-text title

Most-represented companies
  1. 01B2B eCommerce Association5V
  2. 02CommerceSp1V
  3. 03CoveoSp1V
  4. 045874Sp
  5. 05Amazon ShippingSp
  6. 06AngleraSp
  7. 07B2BwareSp
  8. 08CadentSp
  9. 09CloudfySp
  10. 10commercetoolsSp
  11. 11DataArtSp
  12. 12FactionSp
  13. 13ForterroSp
  14. 14InriverSp
Sponsors by tier
unspecified26
100% of 26
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors