Retail & E-commerce

B2B eCommerce World Asia Pacific 2026

B2B eCommerce World is the premier global conference series by the B2B eCommerce Association, serving as the ultimate in person event experience for the B2B digital commerce community. The Asia Pacific edition in Melbourne features transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributor…

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43Speakers
27Sponsors
65On the bill · sessions
57Companies · in total
§I

Speakers

Programmed at B2B, in alphabetical order.
Allen Rigby
Sales Enablement and Digital CX Lead · NHP Electrical Engineering Products
Amber McDougall
Global Director of CX & Customer Adoption · B2B eCommerce Association
Amy James
Sr Product Marketing Manager, APAC · Adobe
Andrew White
VP Asia Pacific & Japan · Akeneo
Brett Sinclair
Founder & Director · B2B eCommerce Association
Celine Claye
IT & Supply Chain Business Partner · Lactalis Australia
Claudia Hess
National Customer Experience Manager · Joval Wines
Dan Gray
Founder · AFKN
Deirdre Peters
Director, Digital Experience · Boston Scientific
Dhruv Mehrotra
eCommerce Leader, Safety & Industrial Business Group, Asia · 3M
Diane Frick
Director, Cloud Services · Salesforce
Dr Kim Oosthuizen
Head of Artificial Intelligence - APAC · Bupa
Fiona Corsie
Head of Marketing & eCommerce · Bunzl
Geoff Hemmingson
Product Owner, myNZMP · Fonterra
Ivan Brekalo
Head of Digital Services · Workwear Group
Jason Greenwood
B2B Industry Expert & Evangelist · Greenwood Consulting
Jason Hein
Global Director & Analyst · B2B eCommerce Association
Jonathan Day
Founder & Managing Director · Aligent
Justin King
Global Director & Principal Analyst · B2B eCommerce Association
Kyle Willersdorf
Head of Sales & Partnerships · Fat Zebra
Lex Duncan
Head of Product · Motion Australia
Matthew Steele
Senior Executive - Enterprise B2B APAC · BigCommerce
§II

Sponsors

The houses behind the program. Tiers as disclosed.
Adobe
Akeneo
Aligent
Allianz Trade
Amazon Business
BigCommerce powered by Commerce
Boyum IT Solutions
Carrot Solutions
commercetools
Commerce Vision
Convert Digital
Coveo
DEPT®
Directo
Fat Zebra
Gowide Solutions
Kaavio
Manhattan Associates
MyIntegrator
Overdose.
Royal Cyber
Salsify
SAP
Shift
Shippit
Shopify
TreviPay
§III

Agenda

Selected from 65 sessions on the bill.
  • 10:00AM - 10:30AM

    Lessons from the Journey: How Fonterra is Evolving the Digital Customer Experience

    What does digital transformation really look like inside one of the world’s largest dairy exporters? In this keynote conversation, Geoff shares the journey behind Fonterra’s myNZM…

  • 10:30AM - 11:00AM

    International Keynote: Boston Scientific

    In this international keynote, Deirdre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and eCom…

  • 12:20PM - 1:00PM

    The Partnership Playbook: What Customers and Vendors Wish Each Other Knew

    Technology projects rarely fail because of the software alone. The biggest challenges often come from misaligned expectations, poor communication, changing priorities, unclear own…

  • 2:00PM - 3:15PM

    Personalisation or Relevance: What B2B Customers Really Want

    As customer expectations continue to evolve, manufacturers and distributors are investing in digital experiences, self-service, personalization, and new technologies. But what do c…

  • 2:00PM - 3:15PM

    Practitioner Spotlight: Building a More Relevant Customer Experience

    In this pracitioner spotlight session, a leading B2B organisation shares their journey to better understand customer needs and deliver more relevant digital experiences. The discus…

    Personalisation or Relevance: What B2B Customers Really Want
  • 2:00PM - 3:15PM

    What Does Personalisation Actually Mean in B2B?

    Personalisation is a word that gets used a lot in digital, but what does it really mean in B2B? This panel explores personalisation in the B2B context examining how manufacturers a…

    Personalisation or Relevance: What B2B Customers Really Want
  • 28 July 2026 10:00AM - 10:30AM

    Lessons from the Journey: How Fonterra is Evolving the Digital Customer Experience

    What does digital transformation really look like inside one of the world’s largest dairy exporters? In this keynote conversation, Geoff shares the journey behind Fonterra’s myNZM…

  • 28 July 2026, 10:00AM - 10:30AM

    Lessons from the Journey: How Fonterra is Evolving the Digital Customer Experience

    In this keynote conversation, Geoff shares the journey behind Fonterra’s myNZMP platform, a global B2B eCommerce ecosystem. More than a technology story, this is a conversation abo…

  • 28 July 2026 10:30AM - 11:00AM

    International Keynote: Boston Scientific

    In this international keynote, Deirdre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and eCom…

Intermission
Part the Second · For the Buyer

What does it mean when 57 companies show up, and 4 bet on three roles at once?

57 companies. four are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
4All threespeak · spons · exh
23Sponsoringsponsor only
30Companies Speakingspeaker only

The Triple-Threat

Adobe·Akeneo·Aligent·Fat Zebra

Speakers by seniority

70% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite49%
  • Founder / Owner512%
  • VP-level25%
  • Director / Head of1944%
  • Manager / Lead819%
  • Marketing / Brand12%
  • Other roles49%

Of 43 on the bill · classified by free-text title

Most-represented companies
  1. 01B2B eCommerce Association5V
  2. 02AdobeSp1V
  3. 03AkeneoSp1V
  4. 04AligentSp1V
  5. 05Fat ZebraSp1V
  6. 06Allianz TradeSp
  7. 07Amazon BusinessSp
  8. 08BigCommerce powered by CommerceSp
  9. 09Boyum IT SolutionsSp
  10. 10Carrot SolutionsSp
  11. 11commercetoolsSp
  12. 12Commerce VisionSp
  13. 13Convert DigitalSp
  14. 14CoveoSp
Sponsors by tier
unspecified27
100% of 27
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors

Related events

Same brand, other regions