Retail & E-commerce

B2B eCommerce World APAC 2026

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oin us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors, this event will empower you to advance your digital strategy. Celebrate the industry’s finest at the B2B eCommerce Industry Awar…

Visit the official site
27Voices
14Underwriters
0Exhibitors
22On the bill · sessions
33Companies · in total
§I

The Voices

Programmed at B2B, in alphabetical order.
Amber McDougall
Global Director of CX & Customer Adoption · B2B eCommerce Association
Amy James
Sr Product Marketing Manager, APAC · Adobe
Brett Sinclair
Founder & Director · B2B eCommerce Association
Celine Claye
IT & Supply Chain Business Partner · Lactalis Australia
Deirdre Peters
Director, Digital Experience · Boston Scientific
Dhruv Mehrotra
eCommerce Leader, Safety & Industrial Business Group, Asia · 3M
Dr Kim Oosthuizen
Head of Artificial Intelligence - APAC · Bupa
Fiona Corsie
Head of Marketing & eCommerce · Bunzl
Geoff Hemmingson
Product Owner, myNZMP · Fonterra
Jason Greenwood
B2B Industry Expert & Evangelist · Greenwood Consulting
Jason Hein
Global Director & Analyst · B2B eCommerce Association
Justin King
Global Director & Principal Analyst · B2B eCommerce Association
Navine Townend (Smith)
Head of E-Commerce and Digital · Laminex Australia
Paul Witt
Head of E-commerce · Polyaire
Phane Mane
Global Lead - AI Product Strategy/Delivery · Boston Scientific
Rebecca Stenhouse
Chief Executive Officer · Australian Motoring Services
Richard Isaac
Global Director of Search & Discovery · B2BEA
Ritesh Patel
Group Chief Information Officer · GWA Group Limited
Robert Sutton
Commercial Director · Sutton Tools
Sarah Falcon
SVP Global Marketing · B2B eCommerce Association
Sid Shekar GAICD
Chief Technology Officer · Australian Motoring Services
Simon Williams
General Manager B2B Engagement · Metcash

— and 5 more, by name unsung —

§II

Underwritten By

The houses behind the program. Tiers as disclosed.
Adobe
Akeneo
Allianz Trade
Amazon Business
BigCommerce
Celigo
commercetools
DEPT®
Gowide Solutions
MyIntegrator
Royal Cyber
SAP
Shippit
TreviPay
§III

The Programme

Selected from 22 sessions on the bill.
  • 10:00AM - 10:30AM

    How APAC B2B Leaders Are Building Real Capability using AI

    What does it actually take to build AI capability inside a manufacturing or distribution business? This panel brings together leading B2B eCommerce and digital transformation prof…

  • 10:15AM - 10:45AM

    Live B2BEA Digital Maturity Assessment to Find Your Baseline and Build What's Next

    Most digital maturity assessments are built by people who want to sell you software. That’s not cynicism, it’s just incentive. The gaps they find will reliably point toward the tec…

  • 10:30AM - 11:00AM

    Morning Tea Break

    Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to disc…

  • 10:45AM - 11:15AM

    Morning Tea Break

    Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to disc…

  • 11:00AM - 12:30PM

    Manufacturer & Distributor Breakout Streams

    Manufacturer Breakout A focused session for manufacturers navigating digital growth while working alongside distributor networks. This stream tackles real-world challenges such as…

  • 11:15PM - 12:30PM

    B2BEA Exchange: Hosted Practitioner Meeting Programme

    This opportunity is designed for senior leaders who are shaping eCommerce and digital transformation in manufacturing, distribution or industrial supply. Participating in 10 minute…

  • 12:30PM - 1:30PM

    Lunch in B2B eCommerce World Expo Floor

    Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your c…

  • 1:30PM - 2:45PM

    B2B eCommerce Association Round Tables

    Hosted by the B2B eCommerce Association members, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital t…

  • 1:45PM - 3:00PM

    B2B Masterclass Sessions: Choose Your Track, Go Deep

    This isn’t your typical panel or surface-level keynote. These masterclasses are designed to help you roll up your sleeves and dig into the biggest challenges (and opportunities) fa…

Intermission
Part the Second · For the Buyer

What does it mean when 33 companies show up — and 1 bet on three roles at once?

33 companies. one are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

01Fig. 01 — Composition of the House
1All threespeak · spons · exh
13Sponsoringsponsor only
0Exhibitingexhibitor only
19Companies Speakingspeaker only

The Triple-Threat

Adobe

02Fig. 02 — The Voices, by Seniority

74% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite311%
  • Founder / Owner311%
  • VP-level14%
  • Director / Head of1348%
  • Manager / Lead415%
  • Marketing / Brand14%
  • Other roles27%

Of 27 on the bill · classified by free-text title

03Fig. 03 — The Heaviest in the Room
  1. 01B2B eCommerce Association5V
  2. 02AdobeSp1V
  3. 03AkeneoSp
  4. 04Allianz TradeSp
  5. 05Amazon BusinessSp
  6. 06BigCommerceSp
  7. 07CeligoSp
  8. 08commercetoolsSp
  9. 09DEPT®Sp
  10. 10Gowide SolutionsSp
  11. 11MyIntegratorSp
  12. 12Royal CyberSp
  13. 13SAPSp
  14. 14ShippitSp
04Fig. 04 — By Tier
unspecified14
100% of 14
05Fig. 05 — The Missing · who's at peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

06Fig. 06 — Adjacent Convocations · by shared underwriters