Retail & E-commerce

B2B eCommerce World APAC 2026

Join us in Melbourne for a dynamic two-day conference at B2B eCommerce World Asia Pacific. Featuring transformative workshops, exclusive networking opportunities, and insightful sessions tailored for manufacturers and distributors, this event will empower you to advance your digital strategy. Celebrate the industry’s finest at the B2B eCommerce Industry Awar…

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43Speakers
29Sponsors
66On the bill · sessions
58Companies · in total
§I

Speakers

Programmed at B2B, in alphabetical order.
Allen Rigby
Sales Enablement and Digital CX Lead, NHP Electrical Engineering Products · NHP Electrical Engineering Products
Amber McDougall
Global Director of CX & Customer Adoption · B2B eCommerce Association
Amy James
Sr Product Marketing Manager, APAC · Adobe
Andrew White
VP Asia Pacific & Japan · Akeneo
Brett Sinclair
Founder & Director · B2B eCommerce Association
Celine Claye
IT & Supply Chain Business Partner · Lactalis Australia
Claudia Hess
National Customer Experience Manager · Joval Wines
Dan Gray
Founder · AFKN
Deirdre Peters
Director, Digital Experience · Boston Scientific
Dhruv Mehrotra
eCommerce Leader, Safety & Industrial Business Group, Asia · 3M
Diane Frick
Director, Cloud Services, Salesforce · Salesforce
Dr Kim Oosthuizen
Head of Artificial Intelligence - APAC · Bupa
Fiona Corsie
Head of Marketing & eCommerce · Bunzl
Geoff Hemmingson
Product Owner, myNZMP · Fonterra
Ivan Brekalo
Head of Digital Services · Workwear Group
Jason Greenwood
B2B Industry Expert & Evangelist · Greenwood Consulting
Jason Hein
Global Director & Analyst · B2B eCommerce Association
Jonathan Day
Founder & Managing Director, Aligent · Aligent
Justin King
Global Director & Principal Analyst · B2B eCommerce Association
Kyle Willersdorf
Head of Sales & Partnerships · Fat Zebra
Lex Duncan
Head of Product · Motion Australia
Matthew Steele
Senior Executive - Enterprise B2B APAC · BigCommerce
§II

Sponsors

The houses behind the program. Tiers as disclosed.
Adobe
Akeneo
Aligent
Allianz Trade
Amazon Business
BigCommerce
BigCommerce powered by Commerce
Boyum IT Solutions
Carrot Solutions
Celigo
commercetools
Commerce Vision
Convert Digital
Coveo
DEPT®
Directo
Fat Zebra
Gowide Solutions
Kaavio
Manhattan Associates
MyIntegrator
Overdose.
Royal Cyber
Salsify
SAP
Shift
Shippit
Shopify
TreviPay
§III

Agenda

Selected from 66 sessions on the bill.
  • 10:00AM - 10:30AM

    How APAC B2B Leaders Are Building Real Capability using AI

    What does it actually take to build AI capability inside a manufacturing or distribution business? This panel brings together leading B2B eCommerce and digital transformation prof…

  • 10:15AM - 10:45AM

    Live B2BEA Digital Maturity Assessment to Find Your Baseline and Build What's Next

    Most digital maturity assessments are built by people who want to sell you software. That’s not cynicism, it’s just incentive. The gaps they find will reliably point toward the tec…

  • 10:30AM - 11:00AM

    Morning Tea Break

    Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to disc…

  • 10:45AM - 11:15AM

    Morning Tea Break

    Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to disc…

  • 11:00AM - 12:30PM

    Manufacturer & Distributor Breakout Streams

    Manufacturer Breakout A focused session for manufacturers navigating digital growth while working alongside distributor networks. This stream tackles real-world challenges such as…

  • 11:15PM - 12:30PM

    B2BEA Exchange: Hosted Practitioner Meeting Programme

    This opportunity is designed for senior leaders who are shaping eCommerce and digital transformation in manufacturing, distribution or industrial supply. Participating in 10 minute…

  • 12:30PM - 1:30PM

    Lunch in B2B eCommerce World Expo Floor

    Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your c…

  • 1:30PM - 2:45PM

    B2B eCommerce Association Round Tables

    Hosted by the B2B eCommerce Association members, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital t…

  • 1:45PM - 3:00PM

    B2B Masterclass Sessions: Choose Your Track, Go Deep

    This isn’t your typical panel or surface-level keynote. These masterclasses are designed to help you roll up your sleeves and dig into the biggest challenges (and opportunities) fa…

Intermission
Part the Second · For the Buyer

What does it mean when 58 companies show up — and 5 bet on three roles at once?

58 companies. five are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
5All threespeak · spons · exh
24Sponsoringsponsor only
29Companies Speakingspeaker only

The Triple-Threat

Adobe·Akeneo·Aligent·BigCommerce·Fat Zebra

Speakers by seniority

70% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite49%
  • Founder / Owner512%
  • VP-level25%
  • Director / Head of1944%
  • Manager / Lead819%
  • Marketing / Brand12%
  • Other roles49%

Of 43 on the bill · classified by free-text title

Most-represented companies
  1. 01B2B eCommerce Association5V
  2. 02AdobeSp1V
  3. 03AkeneoSp1V
  4. 04AligentSp1V
  5. 05BigCommerceSp1V
  6. 06Fat ZebraSp1V
  7. 07Allianz TradeSp
  8. 08Amazon BusinessSp
  9. 09BigCommerce powered by CommerceSp
  10. 10Boyum IT SolutionsSp
  11. 11Carrot SolutionsSp
  12. 12CeligoSp
  13. 13commercetoolsSp
  14. 14Commerce VisionSp
Sponsors by tier
unspecified29
100% of 29
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors

Related events

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