Prepare to experience the raw energy of Muscle Show, the Middle East's biggest fitness and bodybuilding event. 2026 celebrates the 10th anniversary, promising a year of legacy, power, and unity. Enjoy three action-packed days of world-class competitions, legendary athletes, wall-to-wall brands, thousands of freebies, and much more - all under one roof.
Meet your bodybuilding heroes and fitness legends. Gain exclusive access for autographs, one-on-one interactions and pictures.
Feast your eyes on the Middle East's biggest bodybuilding competition. In partnership with the IFBB Pro Elite and Emirates Bodybuilding Federation. Over AED70,000 in prize money up…
Join engaging Q&A sessions and hear insightful talks with fitness and bodybuilding legends, including Mr.Olympia champions! Discover the secrets to reaching your full potential by …
A condensed, high-octane version of a full HYROX race that blends running and functional fitness into a dynamic community challenge. Whether you're a seasoned HYROX competitor or c…
Spectate back-to-back competitions, challenges and demonstrations showcasing the region’s best of Boxing, MMA, Muay Thai and Jiu-Jitsu.
Pick up 1000’s of freebies and explore 350+ of the industry’s leading brands including Supplements, Nutrition, Meal Prep, Apparel, Hydration, Gym Equipment, and so much more.
What does it mean when 25 companies show up, and 3 bet on three roles at once?
The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.
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