Marketing

What’s NEXT in Marketing: Singapore 2026

This edition has ended

What’s NEXT in Marketing: Singapore 2026 ran on Jul 29, 2026 at One Farrer Hotel in Singapore, Singapore. It is a Marketing conference. ConferenceGrid lists 22 speakers, 5 sponsors and 20 sessions. Dates for the next edition are not announced yet.

Lineup updated Jul 28, 2026 · dates verified Jul 11, 2026

The third edition of MARKETECH APAC’s What’s NEXT in Marketing: Singapore 2026 equips marketing professionals to dominate Southeast Asia’s central innovation hub. This event delivers strategic frameworks to harness AI, master digital experience, and accelerate growth across the region. Attendees will network with industry leaders, refine their marketing appr…

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22Speakers
5Sponsors
20Sessions
24Companies · in total

Speakers

Programmed at What’s, in alphabetical order.

Alexander De Leon
Group VP, Marketing and Growth · PropertyGuru Group
Alex Li
Chief Executive Officer · KAWO Global Development Limited and Emergine Technology Limited
Aseem Puri
CEO Beauty Well Being Greater Asia & Unilever Thailand · Unilever
Brenda Maderazo
Deputy Director, Marketing · Health Promotion Board
Chitkala Nishandar
Marketing Director Asia-Pacific · 3M
Delicia Tan
Chief Executive Officer · Edelman Singapore, Hong Kong & Taiwan
Dennis Perez
Head of Marketing, Philippines & Marketing Transformation Lead, Greater Asia, Beauty & Wellbeing · Unilever
Jiacheng Ma
Head of E-commerce, Express & Acquisition · Grab Singapore
Joanne Wang
Group Head of Marketing · Timezone
Julian Sng
Associate Director, Marketing & Communications (Singapore, Philippines, Vietnam) · Plaza Premium Group
Kai Li Wong
Marketing Director, Singapore & Emerging Markets · Parfums Christian Dior
Karl Baldry
Senior Enterprise Account Director · Proximus Global
Laura Kantor
Head of Marketing, SEA · Canva
Mark Opao
eCommerce Lead – Southeast Asia · Kaspersky
Melina Chan
Head of Marketing Automation, SEA · IDP Education Ltd
Mila Strokova
Global Director, Business Development & Marketing · M&C Saatchi Performance
Saurabh Mathur
Head, Customer Experience & Digital Marketing · Income Insurance
Shweta Jhamb
Head of E-commerce & Media · Haleon South East Asia and Taiwan
Snigdha Nandan
Executive Director, Global Head of Growth Marketing, Strategy and Effectiveness (WRB) · Standard Chartered
Srivatsa Udupa
Regional Head of Performance Marketing · Grab
Terrence Quah
General Manager · Merkle Singapore & dentsu X Singapore
Zoheb Gafoor
General Manager of Digital – SEA · Havas Media Network

Sponsors

The companies behind the program. Tiers as disclosed.

GrabAdsGold
Proximus GlobalGold
EmergineSilver
M+C Saatchi PerformanceEvent Partner
OmnichatEvent Partner

Agenda

Selected from 20 sessions.

  • 10:05 AM - 10:25 AM

    Keynote Presentation: The 5 NEXTRENDS of eCommerce

    • Rethinking the eCommerce journey: A fresh look at how modern commerce journeys really work today, and why the old “funnel” mindset no longer reflects how people discover and deci…

    E-COMMERCE
  • 10:45 AM - 11:20 AM

    Panel Discussion: Hyperlocal AI: Scaling Authenticity in the Age of Real-Time Campaigns

    • Cracking Local Codes at Scale: Leveraging AI to translate language, culture, and sentiment into authentic campaigns • Mastering Real-Time Campaigns: How smart systems adapt messa…

    AI
  • 11:20 AM - 11:40 AM

    Keynote Presentation: Beyond Visibility: Reclaiming Your Brand Narrative in the Generative Search Era

    • The Death of the “Link-Click” Funnel: Explore how answer engines are reshaping brand visibility and why being part of the answer is the new competitive edge • Shaping the AI Narr…

    GENERATIVE ENGINE OPTIMISATION
  • 1:40 PM - 2:20 PM

    Panel Discussion: From Screens to Stores - and Beyond: The Future of Omnichannel Customer Connection

    • Redefining the Omnichannel Journey: How seamless digital-physical experiences spark active participation and attention, not just transactions • Engagement That Resonates: Leverag…

    CUSTOMER ENGAGEMENT
  • 2:20 PM - 2:45 PM

    Fireside Chat by M+C Saatchi Performance

    DIGITAL ADVERTISING
  • 2:20 PM - 2:45 PM

    Fireside Chat: The AI-Run Growth Engine: Lessons from a Superapp Marketing at Scale

    • Redefining the Marketer’s Role: Inside one of Southeast Asia’s most automated marketing operations what gets handed to the machines, what stays human, and where accountability no…

    Digital Advertising
  • 2:45 PM - 3:15 PM

    ‘MEET THE EXPERTS’

    The ‘Meet the Experts’ session provides the opportunity for attendees to engage directly with seasoned marketing experts ready to share campaign stories, proven strategies, and tac…

  • 3:35 PM - 3:50 PM

    Keynote Presentation: Marketing at the Speed of AI: How AI Is Changing Discovery and What Brands Do Next

    • Practical steps to defend search visibility as AI changes how people discover brands • A simple operating rhythm for adapting fast and shipping improvements weekly • How AI exper…

    AI
  • 3:50 PM - 4:25 PM

    Panel Discussion: Loyalty Starts with Anticipation: Crafting CX for the Next Generation of Customers

    • Anticipation Over Rewards: Why predicting customer behaviour drives deeper, lasting customer loyalty than discounts or rewards • Proactive Tech in Action: From reactive chatbots …

    CUSTOMER EXPERIENCE

Quick answers

When is What’s NEXT in Marketing: Singapore 2026?
What’s NEXT in Marketing: Singapore 2026 ran on Jul 29, 2026 at One Farrer Hotel in Singapore, Singapore.
Where is What’s NEXT in Marketing: Singapore 2026 held?
What’s NEXT in Marketing: Singapore 2026 was held at One Farrer Hotel in Singapore, Singapore.
Who is speaking at What’s NEXT in Marketing: Singapore 2026?
ConferenceGrid lists 22 speakers, including Alexander De Leon (Group VP, Marketing and Growth, PropertyGuru Group), Alex Li (Chief Executive Officer, KAWO Global Development Limited and Emergine Technology Limited) and Aseem Puri (CEO Beauty Well Being Greater Asia & Unilever Thailand, Unilever).
Who sponsors What’s NEXT in Marketing: Singapore 2026?
ConferenceGrid lists 5 sponsors: GrabAds, Proximus Global, Emergine, M+C Saatchi Performance and Omnichat.
Company intelligence

What does it mean when 24 companies show up, and 2 bet on three roles at once?

24 companies. two are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
2All threespeak · spons · exh
3Sponsoringsponsor only
19Speakingspeaker only

In all three roles

M&C Saatchi Performance·Proximus Global

Speakers by seniority

82% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite314%
  • VP-level15%
  • Director / Head of1464%
  • Manager / Lead314%
  • Marketing / Brand15%

Of 22 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1M&C Saatchi PerformanceSponsor · Event Partner1
2Proximus GlobalSponsor · Gold1
3EmergineSponsor · Silver-
4GrabAdsSponsor · Gold-
5OmnichatSponsor · Event Partner-
6Unilever2
73M1
8Canva1
9Edelman Singapore, Hong Kong & Taiwan1
10Grab1
11Grab Singapore1
12Haleon South East Asia and Taiwan1
13Havas Media Network1
14Health Promotion Board1
Sponsors by tier
gold2
40% of 5
silver1
20% of 5
event partner2
40% of 5