Of the Field

Thrive 2026

Thrive 2026 is the premier event for organizations that buy and sell technology, bringing together B2B commerce professionals, industry visionaries, and innovators. The conference offers keynotes, expert-led sessions, networking, and hands-on demos focused on AI, cybersecurity, SaaS, cloud, and more. Attendees will gain strategic insights, connections, and a…

Visit the official siteRegisterSponsorship open
80Speakers
60Sponsors
22On the bill · sessions
92Companies · in total
§I

Speakers

Programmed at Thrive, in alphabetical order.
Aaron Bailey
AppDirect
Aaron Lee
AppDirect
Abdullah Aldeghaither
AppDirect
Ameca
Engineered Arts
Andy Sen
AppDirect
Anthony Maytone
Affirma
Ashley Evans
Microsoft
Ashwin Rangan
Walmart, Rockwell Int., Bank of America
Bill Frohriep
Renodis
Brent Johnston
T-Mobile
Bruce Guemmer
AppDirect
Bryn Jones
PartnerStack
Burt Podbere
CrowdStrike
Carol Eastman
ReadyAI
Cassandra Travaglini
AppDirect
Chris Bomberger
Higher Information Group
Christopher Edelen
AppDirect
Christopher Shubert
AppDirect
Colin Chong
AppDirect
Colin Taylor
AppDirect
Collin McCarty
Goodwill Columbus
Daniel Sides
Hewlett Packard Enterprise
§II

Sponsors

The houses behind the program. Tiers as disclosed.
AT&T BusinessPlatinum
LumenPlatinum
MicrosoftDiamond
T-MobilePlatinum
VerizonPlatinum
AWSGold
GraniteGold
SpectrumGold
8x8Silver
AccucodeSilver
AstoundSilver
CrexendoSilver
DialPadSilver
DIRECTVSilver
Epic iOSilver
GoogleSilver
GTTSilver
NICESilver
SangomaSilver
TalkDeskSilver
ZoomSilver
AcronisBronze
AffirmaBronze
AirespringBronze
APG&EBronze
Ascend TechnologiesBronze
Brightspeed BusinessBronze
China MobileBronze
COEO Solutions, LLCBronze
Comcast BusinessBronze
CrowdstrikeBronze
eFaxBronze
ENGIEBronze
FidiumBronze
FortinetBronze
FrontierBronze
Harbor ITBronze
KaseyaBronze
Metro WirelessBronze
NetrixBronze
§III

Agenda

Selected from 22 sessions on the bill.
  • 1:00 PM - 1:40 PM

    Communicating in the AI age: Achieving ROI through agentic workflows

    The initial wave of buying basic AI software is over, and now businesses are frantically trying to figure out how to get actual business outcomes from their investments. By focusin…

  • 1:00 PM - 1:40 PM

    Evolve your MSP business - Become a managed intelligence provider

    While others focus on selling AI tools, forward-thinking MSPs are building a new service model: Managed Intelligence Provider (MIP). This means helping customers adopt, govern, and…

  • 1:00 PM - 1:40 PM

    The easiest sale you're not making: Energy

    The AI revolution runs on electricity, and that spells big opportunity for advisors who are ready. Energy is also one of the few solutions you can close in a single call, making it…

  • 1:00 PM - 1:40 PM

    The new rules of software growth

    AI is accelerating software creation, while buyers increasingly turn to marketplaces and ecosystems to discover and purchase solutions. This session explores how software companies…

  • 1:00 PM - 1:40 PM

    The next era of AI productivity: Accelerating business outcomes with Copilot and agent innovation

    The conversation around AI has evolved past basic search prompts. Today, the business value lies in customization and autonomy. This high-level session explores the frontier of Mic…

  • 1:00 PM - 2:40 PM

    AI Builder Workshop: Build business apps powered by your agents

    What if you could build applications precisely suited to your needs? In this hands-on session, you'll get expert AI guidance to tackle a specific business problem by building a cus…

  • 2:00 PM - 2:40 PM

    Automate the complete IT asset lifecycle and reclaim strategic time

    IT teams often grapple with manual device processes, spreadsheets, and fragmented vendors, creating operational debt. Hear from IT leaders at Sprout Social and Carta on how they tr…

  • 2:00 PM - 2:40 PM

    From AI experimentation to business impact - How leaders scale adoption

    Hear how organizations are moving beyond early AI testing to broader adoption across the business. This panel will discuss how leaders decide where AI can deliver real value, put t…

  • 2:00 PM - 2:40 PM

    How advisors can win business continuity conversations with SuperBroadband 5G

    Business continuity is a high-value conversation, and SuperBroadband gives advisors a powerful way to win it. More than connectivity, SuperBroadband is a managed service built to k…

Intermission
Part the Second · For the Buyer

What does it mean when 92 companies show up, and 9 bet on three roles at once?

92 companies. nine are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
9All threespeak · spons · exh
51Sponsoringsponsor only
32Companies Speakingspeaker only

The Triple-Threat

T-Mobile·Microsoft·Vodafone Business·Affirma·AT&T·Crexendo·CrowdStrike·eFax·Ooma

Speakers by seniority

4% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite23%
  • Director / Head of11%
  • Other roles7796%

Of 80 on the bill · classified by free-text title

Most-represented companies
  1. 01AppDirect29V
  2. 02T-MobileSp·P3V
  3. 03MicrosoftSp·D2V
  4. 04vCom Solutions5V
  5. 05Vodafone BusinessSp·B2V
  6. 06AffirmaSp·B1V
  7. 07AT&TSp1V
  8. 08CrexendoSp·S1V
  9. 09CrowdStrikeSp·B1V
  10. 10eFaxSp·B1V
  11. 11OomaSp·B1V
  12. 128x8Sp·S
  13. 13AccucodeSp·S
  14. 14AcronisSp·B
Sponsors by tier
diamond1
2% of 60
platinum4
7% of 60
gold3
5% of 60
silver13
22% of 60
bronze37
62% of 60
unspecified2
3% of 60
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors