Marketing

The State of The Sports Marketing Ecosystem 2027

A high-level, honest overview of the sports marketing ecosystem – where the money is flowing, who is driving the deals and what separates the assets attracting serious capital from those that aren’t. This session draws on direct experience growing RedBird Capital’s sports investments and sets the stage for a conversation about how transformation in sports ac…

Visit the official siteSponsorship open
24Speakers
194Sponsors
10On the bill · sessions
211Companies · in total
§I

Speakers

Programmed at The, in alphabetical order.
Adams Fan
CEO · F5 Shanghai
Aditya Kishore
Insight Director · WARC
Annie Smith
Director · LIONS Advisory
Brandon Snow
Chief Commercial Officer · RedBird Capital Partners
David Sandström
CMO · Klarna
Eddy Cue
SVP of Services and Health · Apple
Grace Kao
CMO · Snap Inc.
James Womersley
Director · LIONS Advisory
Jerry Bruckheimer
Film and TV Producer · Jerry Bruckheimer Films
Jim Stengel
President and CEO · The Jim Stengel Company
Jon Stona
VP, Global Marketing · Airwallex
Josy Paul
Chairperson & Chief Creative Officer · BBDO India
Katrina Stirton Dodd
Trends Editor · Contagious
Kayla Tausche
Managing Director · RedBird Capital Partners
Laura Simpson
Chief Intelligence Officer · Omnicom Advertising
Leah Coughlan
Copywriter · BBD Perfect Storm
Marcel Marcondes
Global CMO · AB InBev
Nancy Reyes
Global President & CEO · BBDO Worldwide
Nick Pringle
Global Head of Story · R/GA
Paul Kemp-Robertson
Chief Content Officer · LIONS
Shilpa Sinha
Chief Strategy Officer (Global Markets) for L’Oréal · McCann
Sonal Chhajerh
National Creative Director · Leo India
§II

Sponsors

The houses behind the program. Tiers as disclosed.
3C Ventures
AB InBev
Accenture
ACT Responsible
Adlatina
Adobe
Adverity
Adweek
Akevia
Alembic Technology
Aleph
Amazon
Anthropic
AOI Pro.
Atmosphere
Attain
Axios Media
BEET.TV
Billion Dollar Boy
BizBash
Black Cat White Cat Music
Bloomberg Media
Bluefish AI
Bluestripe Media Services
Brand Innovators
Brands&Culture
Braze
Campaign
Canva
Capcut
CC:DC
Chase Media Solutions
Cheil Agency Network
CivicScience
COGNITIV
Contagious
Conveo
Creative Arts Agency | CAA
CRITEO
Databricks
§III

Agenda

Selected from 10 sessions on the bill.
  • Monday 22nd June 10:00

    AB InBev: Creative Marketer of the Year

    Creative Impact
  • Monday 22nd June 10:30

    CMOs in the Spotlight: Klarna, Snap, Airwallex

    Creative Impact
  • Monday 22nd June 11:00

    How to: Deploy the Most Expensive Influencer You’ll Ever Hire

    Creative Impact
  • Monday 22nd June 11:00

    Science + Magic: Where Data Meets Creativity

    The Creativity Toolbox
  • Monday 22nd June 11:10

    NEW VOICES: Spotlighting the Next Generation of Creative Leaders

    Insights & Trends
  • Monday 22nd June 11:15

    Lion of St Mark Seminar | Susan Credle

    Talent & Culture
  • Monday 22nd June 11:15

    ROUNDTABLE: How to Move at the Speed of Asia

    Talent & Culture
  • Monday 22nd June 11:45

    Making Things That Make Things: A Playbook for the Intelligence Age

    Innovation Unwrapped
  • Monday 22nd June 12:00

    Winning the Long Game: Strategies for Sustained Creativity & Effectiveness

    Insights & Trends
Intermission
Part the Second · For the Buyer

What does it mean when 211 companies show up, and 4 bet on three roles at once?

211 companies. four are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
4All threespeak · spons · exh
190Sponsoringsponsor only
17Companies Speakingspeaker only

The Triple-Threat

AB InBev·Contagious·Snap Inc.·WARC

Speakers by seniority

88% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite1354%
  • VP-level28%
  • Director / Head of625%
  • Other roles313%

Of 24 on the bill · classified by free-text title

Most-represented companies
  1. 01AB InBevSp1V
  2. 02ContagiousSp1V
  3. 03Snap Inc.Sp1V
  4. 04WARCSp1V
  5. 053C VenturesSp
  6. 06AccentureSp
  7. 07ACT ResponsibleSp
  8. 08AdlatinaSp
  9. 09AdobeSp
  10. 10AdveritySp
  11. 11ADWEEKSp
  12. 12AkeviaSp
  13. 13Alembic TechnologySp
  14. 14AlephSp
Sponsors by tier
official media partner2
1% of 194
unspecified192
99% of 194
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors