Advertising

Online Ad Summit 2026

Die Online Ad Summit 2026 widmet sich der zentralen Rolle von Künstlicher Intelligenz in der Entwicklung des Mediabusiness. Im Fokus stehen die Veränderungen in den Rollen von Vermarktern, Publishern und Agenturen, neue Marktmechaniken sowie innovative Modelle im Datenmanagement und der Media-Vermarktung. Branchenexperten geben Einblicke und Orientierung zu…

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34Speakers
9Sponsors
37Sessions
32Companies · in total

Speakers

Programmed at Online, in alphabetical order.

Achim Schlosser
VP Global Data Standards · Bertelsmann SE & Co. KGaA
Alwin Viereck
Vice President Product Management, United Internet Media · United Internet Media GmbH
Andrew Casale
CEO · Index Exchange
Benjamin Glahe
Media Director DACH - Paid/Organic Innovation · Procter & Gamble
Björn Kaspring
Vice President Product Management Digital, Ströer Media Solutions; stv. Vorsitzender OVK · Ströer Digital Media GmbH
Christian Pieper
Funke
Daniel Knapp
Chief Economist · IAB Europe
Daniel Pölkemann
General Director Digital Product & Marketing, Media Impact; stellv. Vorsitzender OVK · Media Impact GmbH & Co. KG
Dietmar Meier
Senior Technical Solution Consultant · Google
Dirk Maurer
Direktor Regulierung & Standards · OWM
Dr. Markus Messerer
Managing Director · Seven.One Media
Florian Schadauer
Sell-Side BD Lead, EMEA
Ingo Gerckens
Geschäftsführer · Wasmuth Media
Janine Mehner
Tagesmoderation & Journalistin
Jens Pöppelmann
Co-CEO · SQL Service GmbH
Jörg Vogelsang
Julia Wittich-Sauer
Head of News & Broadcast Publishers DACH · Google
Kristian Meinken
CEO · pilot
Marion Kölling
Digital Consulting · Digital Consulting
Markus Letzner
Managing Director, Ströer SSP · Ströer SSP
Markus Messerer
Managing Director · Seven.One Media
Martin Hoberg
CTO · Ad Alliance

Sponsors

The companies behind the program. Tiers as disclosed.

GoogleGold
Integral Ad Science (IAS)Silver
SQL Service GmbHSilver
admanagerforumKooperationspartner
DMEXCO
Index ExchangeSilber
MSW
SQL ServiceSilber
Wasmuth Media

Agenda

Selected from 37 sessions.

  • 09:00 - 10:00

    Registrierung & Networking

  • 10:00 - 10:10

    Begrüßung

  • 10:10 - 10:30

    Money, Media, Machines: An Economic Lens on the Impact of AI in Advertising

  • 10:10 - 10:30

    Opening Keynote

  • 10:10 - 10:30

    Opening Keynote by Daniel Knapp, Chief Economist IAB Europe

  • 10:30 - 10:40

    IAB Europe Survey "Impact of AI on Digital Advertising"

    Künstliche Intelligenz verändert das Digital Advertising in rasantem Tempo – von Predictive AI und Generative AI bis hin zu Agentic Advertising und dem Agentic Web. Der Impulsvortr…

    Agentic Advertising
  • 10:40 - 10:50

    KI getriebene (Standard) Entwicklung in den letzten 12 Monaten – eine Einordnung

    Vom Tempomat zum autonomen Chauffeur: Agentenbasierte KI versteht Ziele und findet innerhalb klarer Leitplanken selbstständig den Weg – und verändert den Mediaeinkauf zunehmend, gr…

    Programmteil 1: Agentic Advertising
  • 10:40 - 10:50

    KI getriebene (Standard)Entwicklung in den letzten 12 Monaten – eine Einordnung

    Agentic Advertising
  • 10:50 - 11:00

    Fireside Chat

    Agentic Advertising
Company intelligence

What does it mean when 32 companies show up, and 4 bet on three roles at once?

32 companies. four are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
4All threespeak · spons · exh
4Sponsoringsponsor only
24Speakingspeaker only

In all three roles

Google·Index Exchange·SQL Service GmbH·Wasmuth Media

Speakers by seniority

59% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite721%
  • VP-level412%
  • Director / Head of926%
  • Manager / Lead26%
  • Engineer · IC13%
  • Other roles1132%

Of 34 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1GoogleSponsor · Gold2
2Index ExchangeSponsor · Silber1
3SQL Service GmbHSponsor · Silver1
4Wasmuth MediaSponsor1
5admanagerforumSponsor · Kooperationspartner-
6DMEXCOSponsor-
7Integral Ad Science (IAS)Sponsor · Silver-
8MSWSponsor-
9denkwerk2
10Seven.One Media2
11Ad Alliance1
12AGMA1
13BCN Brand Community Network GmbH1
14Bertelsmann SE & Co. KGaA1
Sponsors by tier
gold1
11% of 9
silver2
22% of 9
kooperationspartner1
11% of 9
silber2
22% of 9
unspecified3
33% of 9
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors
ConferenceDateCityShared sponsors
D3Con 2027March 16, 2027Hamburg2
The State of The Sports Marketing Ecosystem 2027June 24, 2027Cannes2

Partner conferences

Listed on this event's own sponsor page