Advertising

Online Ad Summit 2026

Die Online Ad Summit 2026 widmet sich der zentralen Rolle von Künstlicher Intelligenz in der Entwicklung des Mediabusiness. Im Fokus stehen die Veränderungen in den Rollen von Vermarktern, Publishern und Agenturen, neue Marktmechaniken sowie innovative Modelle im Datenmanagement und der Media-Vermarktung. Branchenexperten geben Einblicke und Orientierung zu…

Visit the official siteSponsorship open
25Speakers
5Sponsors
29On the bill · sessions
24Companies · in total
§I

Speakers

Programmed at Online, in alphabetical order.
Alwin Viereck
Vice President Product Management, United Internet Media · United Internet Media GmbH
Andrew Casale
CEO · Index Exchange
Björn Kaspring
Vice President Product Management Digital, Ströer Media Solutions; stv. Vorsitzender OVK · Ströer Digital Media GmbH
Christian Pieper
Funke
Daniel Knapp
Chief Economist · IAB Europe
Daniel Pölkemann
General Director Digital Product & Marketing, Media Impact; stellv. Vorsitzender OVK · Media Impact GmbH & Co. KG
Dirk Maurer
Direktor Regulierung & Standards · OWM
Dr. Markus Messerer
Managing Director · Seven.One Media
Ingo Gerckens
Geschäftsführer · Wasmuth Media
Janine Mehner
Tagesmoderation & Journalistin
Jens Pöppelmann
Co-CEO · SQL Service GmbH
Jörg Vogelsang
Julia Wittich-Sauer
Head of News & Broadcast Publishers DACH · Google
Kristian Meinken
CEO · pilot
Marion Kölling
Digital Consulting
Markus Letzner
Managing Director, Ströer SSP · Ströer SSP
Martin Hoberg
CTO · Ad Alliance
Michael Möller
CTO · Visoon
Nadeem Qureshi
Head of Data · BCN Brand Community Network GmbH
Norman Wagner
Managing Director · PION3ERS GmbH
René Lamsfuss
Vorstandsvorsitzender · AGMA
Steffen Bax
Geschäftsführer · iq digital media marketing GmbH
§II

Sponsors

The houses behind the program. Tiers as disclosed.
GoogleGold
DMEXCO
Index ExchangeSilber
MSW
SQL ServiceSilber
§III

Agenda

Selected from 29 sessions on the bill.
  • 09:00 - 10:00

    Registrierung & Networking

  • 10:00 - 10:10

    Begrüßung

  • 10:10 - 10:30

    Opening Keynote

  • 10:10 - 10:30

    Opening Keynote by Daniel Knapp, Chief Economist IAB Europe

  • 10:30 - 10:40

    IAB Europe Survey "Impact of AI on Digital Advertising"

    Künstliche Intelligenz verändert das Digital Advertising in rasantem Tempo – von Predictive AI und Generative AI bis hin zu Agentic Advertising und dem Agentic Web. Der Impulsvortr…

    Agentic Advertising
  • 10:40 - 10:50

    KI getriebene (Standard) Entwicklung in den letzten 12 Monaten – eine Einordnung

    Programmteil 1: Agentic Advertising
  • 10:40 - 10:50

    KI getriebene (Standard)Entwicklung in den letzten 12 Monaten – eine Einordnung

    Agentic Advertising
  • 10:50 - 11:00

    Fireside Chat

    Agentic Advertising
  • 10:50 - 11:00

    IAB TechLab: Why is it so important to drive the development and adoption of Agentic Advertising Standards

    Programmteil 1: Agentic Advertising
Intermission
Part the Second · For the Buyer

What does it mean when 24 companies show up, and 3 bet on three roles at once?

24 companies. three are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
3All threespeak · spons · exh
2Sponsoringsponsor only
19Companies Speakingspeaker only

The Triple-Threat

Google·Index Exchange·SQL Service GmbH

Speakers by seniority

64% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite728%
  • VP-level312%
  • Director / Head of624%
  • Other roles936%

Of 25 on the bill · classified by free-text title

Most-represented companies
  1. 01GoogleSp·G1V
  2. 02Index ExchangeSp·S1V
  3. 03SQL Service GmbHSp·S1V
  4. 04DMEXCOSp
  5. 05MSWSp
  6. 06Ad Alliance1V
  7. 07AGMA1V
  8. 08BCN Brand Community Network GmbH1V
  9. 09Funke1V
  10. 10IAB Europe1V
  11. 11IAB Tech Lab1V
  12. 12iq digital media marketing GmbH1V
  13. 13Media Impact GmbH & Co. KG1V
  14. 14OWM1V
Sponsors by tier
gold1
20% of 5
silber2
40% of 5
unspecified2
40% of 5