Cybersecurity

MSP Expo 2027

MSP Expo is where the MSP/Channel Community meets every year to discuss opportunities, security, and business growth. The event features sessions and workshops to help managed service providers drive recurring revenue, improve customer service, and evaluate the latest technologies. Attendees can expect to meet with partners, explore cybersecurity solutions,…

Visit the official siteSponsorship open
26Speakers
14Sponsors
10Exhibitors
17On the bill · sessions
45Companies · in total
§I

Speakers

Programmed at MSP, in alphabetical order.
Alberto Francis
CEO · Black Birch Group
Allen Proithis
CEO · Capstone Partners
Amy Slater
Member Relations Advocate · MSPAA
Anita Nielsen
President · LDK Advisory Services
Brandon Taylor
Channel Development Manager · Kaseya
Dave Jooste
President · MSPAA
Donavan Hutchinson
Chief Revenue Officer · Stock in the Channel
Doug Alexander
Founder, Principal Consultant, x CEO of large MSP · Bay State Growth Advisors, Focus Technologies
Doug Barbin
President and National Managing Principal · Schellman
Doug Green
Publisher · Telecom Reseller
Eric Vaughan
CEO · IgniteTech
Hexi Xiao
CEO · Bumblebee
Juan Fernandez
Founder · Summit Holdings
Kevin Masse
CEO · QuestBlue
Mark Palmer
Vice President, Managed Services · Granite
Marvin Bee
President and Founder · MB Systems
Michael Bakaic
Podcaster · MSPAA
Nancy Henriquez
CEO · Sibyl Consulting
Paul Daigle
CEO · BizAdvisoryBoard.com
Rick Mancinelli
CEO · C3 Complete
Rob Allen
Chief Product Officer · Threatlocker
Stephen Smith
CEO · Channel Hunters
§II

Sponsors

The houses behind the program. Tiers as disclosed.
Ignite TechPlatinum
ThreatLockerPlatinum
FornixGold
QuestBlueGold
The Sagent GroupGold
Aress SoftwareSilver
ImageStarSilver
Network OptixSilver
Tech Pro MarketingSilver
TotalPrint USASilver
XplifiSilver
NHC
NHC GroupSponsor
Viirtue
§III

Agenda

Selected from 17 sessions on the bill.
  • 10:00-10:45am Tuesday - 2/10/26

    Pricing, Packaging, and Profitability: The New Economics of MSP and Vendor Growth

    MSP margins are tightening, while customer expectations continue to rise. This panel tackles this challenge with a discussion about pricing pressure, bundling, consumption models, …

    Business Track
  • 10:00-10:45am Tuesday - 2/10/26

    Zero Trust Architecture: Implementing a Secure Framework for Your Clients

    Zero Trust is more than a slogan – it should be a day-one operating model for every client. This session stays squarely focused on designing and deploying a Zero Trust framework fo…

    Tech Track
  • 11:00-11:30am Tuesday - 2/10/26

    How Halo's Top 100 Customers Use Halo to Automate Service to Customers

    At a time when automation and AI are reshaping how MSPs deliver value, in 2026 it’s no longer enough to talk about efficiency gains - you have to build it into every part of your s…

    Tech Track
  • 11:00-11:30am Tuesday - 2/10/26

    The Profit Playbook: Smart Moves for Greater Earnings

    In this year’s State of the MSP report there were a couple of glaring patterns that had changed from past years’ results. Where competition was cited as the most frequent challenge…

    Business Track
  • 11:45am-12:30pm Tuesday - 2/10/26

    Monetizing Compliance Services: How MSPs Can Tap Into High Margin Opportunities

    Compliance certification in some form is required of nearly every business. Satisfying data privacy mandates like CMMC, NIST, HIPAA and PCI are essential for businesses that serve …

    Tech Track
  • 11:45am-12:30pm Tuesday - 2/10/26

    MSP Sales Mastery: A Playbook for High-Margin Growth

    Closing high-value MSP business demands a unified strategy that connects lead generation with sales team efficiency. This session delivers an end-to-end playbook for repeatable, pr…

    Business Track
  • 12:45pm Tuesday - 2/10/26

    Keynote Presentation by Ignite Tech: AI: The Future Is in Your Hands - Or Is It?

    We’ve been handed an extraordinary gift. The question isn’t whether to use AI anymore; if you’re still asking that, you’re about to get run over from behind. The real question is w…

    Keynote Presentation
  • Tuesday - 2/10/26, 10:00-10:45am

    Pricing, Packaging, and Profitability: The New Economics of MSP and Vendor Growth

    MSP margins are tightening, while customer expectations continue to rise. This panel tackles this challenge with a discussion about pricing pressure, bundling, consumption models, …

    Business Track
  • Tuesday - 2/10/26, 10:00-10:45am

    Zero Trust Architecture: Implementing a Secure Framework for Your Clients

    Zero Trust is more than a slogan – it should be a day-one operating model for every client. This session stays squarely focused on designing and deploying a Zero Trust framework fo…

    Tech Track
Intermission
Part the Second · For the Buyer

What does it mean when 45 companies show up, and 3 bet on three roles at once?

45 companies. three are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
3All threespeak · spons · exh
11Sponsoringsponsor only
10Exhibitingexhibitor only
21Companies Speakingspeaker only

The Triple-Threat

IgniteTech·QuestBlue·ThreatLocker

Speakers by seniority

62% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite1350%
  • Founder / Owner28%
  • VP-level14%
  • Manager / Lead28%
  • Engineer · IC14%
  • Other roles727%

Of 26 on the bill · classified by free-text title

Most-represented companies
  1. 01IgniteTechSp·P1V
  2. 02QuestBlueSp·G1V
  3. 03ThreatLockerSp·P1V
  4. 04Aress SoftwareSp·S
  5. 05FornixSp·G
  6. 06ImageStarSp·S
  7. 07MSPAA3V
  8. 08Network OptixSp·S
  9. 09NHCSp
  10. 10NHC GroupSp·S
  11. 11Tech Pro MarketingSp·S
  12. 12The Sagent GroupSp·G
  13. 13TotalPrint USASp·S
  14. 14ViirtueSp
Sponsors by tier
platinum2
14% of 14
gold3
21% of 14
silver6
43% of 14
sponsor1
7% of 14
unspecified2
14% of 14
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors