Cybersecurity

MSP Expo 2027

MSP Expo is where the MSP/Channel Community meets every year to discuss opportunities, security, and business growth. The event features sessions and workshops to help managed service providers drive recurring revenue, improve customer service, and evaluate the latest technologies. Attendees can expect to meet with partners, explore cybersecurity solutions,…

Visit the official siteSponsorship open
37Speakers
21Sponsors
10Exhibitors
49Sessions
58Companies · in total

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Speakers

Programmed at MSP, in alphabetical order.

Alberto Francis
CEO · Black Birch Group
Allen Proithis
CEO · Capstone Partners
Amy Slater
Member Relations Advocate · MSPAA
Anita Nielsen
President · LDK Advisory Services
Brandon Taylor
Channel Development Manager · Kaseya
Dan Rosenrauch
Chief Executive Officer · Viirtue
Dave Jooste
President · MSPAA
Donavan Hutchinson
Chief Revenue Officer · Stock in the Channel
Doug Alexander
Founder, Principal Consultant, x CEO of large MSP · Bay State Growth Advisors, Focus Technologies
Doug Barbin
President and National Managing Principal · Schellman
Doug Green
Publisher · Telecom Reseller
Eric Vaughan
CEO · IgniteTech
George Sierchio
EVP & Sr. Partner · Cogent Growth Partners, LLC
Hartland Ross
President · The Host Broker
Hexi Xiao
CEO · Bumblebee
Ignacio Lopez
Fractional Head of AI · Work-Smart AI LLC
James Kernan
President · Kernan Consulting
Juan Fernandez
Founder · Summit Holdings
Kevin Damghani
CEO · ITPartners+
Kevin Masse
CEO · QuestBlue
Mark Palmer
Vice President, Managed Services · Granite
Marline Paul
CEO · Enilram Creative Solutions

Sponsors

The companies behind the program. Tiers as disclosed.

Ignite TechPlatinum
IgniteTechPlatinum
ThreatLockerPlatinum
FornixGold
GoToGold
QuestBlueGold
The Sagent GroupGold
Aress SoftwareSilver
BitdefenderSilver
ImageStarSilver
MokshtechSilver
Network OptixSilver
SentrixSilver
Tech Pro MarketingSilver
TechPro MarketingSilver
TotalPrint USASilver
TotalPrintUSASilver
XplifiSilver
NHC
NHC GroupSponsor
Viirtue

Agenda

Selected from 49 sessions.

  • 10:00-10:45am Tuesday - 2/10/26

    Pricing, Packaging, and Profitability: The New Economics of MSP and Vendor Growth

    MSP margins are tightening, while customer expectations continue to rise. This panel tackles this challenge with a discussion about pricing pressure, bundling, consumption models, …

    Business Track
  • 10:00-10:45am Tuesday - 2/10/26

    Zero Trust Architecture: Implementing a Secure Framework for Your Clients

    Zero Trust is more than a slogan – it should be a day-one operating model for every client. This session stays squarely focused on designing and deploying a Zero Trust framework fo…

    Tech Track
  • 11:00-11:30am Tuesday - 2/10/26

    How Halo's Top 100 Customers Use Halo to Automate Service to Customers

    At a time when automation and AI are reshaping how MSPs deliver value, in 2026 it’s no longer enough to talk about efficiency gains - you have to build it into every part of your s…

    Tech Track
  • 11:00-11:30am Tuesday - 2/10/26

    The Profit Playbook: Smart Moves for Greater Earnings

    In this year’s State of the MSP report there were a couple of glaring patterns that had changed from past years’ results. Where competition was cited as the most frequent challenge…

    Business Track
  • 11:45am-12:30pm Tuesday - 2/10/26

    Monetizing Compliance Services: How MSPs Can Tap Into High Margin Opportunities

    Compliance certification in some form is required of nearly every business. Satisfying data privacy mandates like CMMC, NIST, HIPAA and PCI are essential for businesses that serve …

    Tech Track
  • 11:45am-12:30pm Tuesday - 2/10/26

    MSP Sales Mastery: A Playbook for High-Margin Growth

    Closing high-value MSP business demands a unified strategy that connects lead generation with sales team efficiency. This session delivers an end-to-end playbook for repeatable, pr…

    Business Track
  • 12:45pm Tuesday - 2/10/26

    Keynote Presentation by Ignite Tech: AI: The Future Is in Your Hands - Or Is It?

    We’ve been handed an extraordinary gift. The question isn’t whether to use AI anymore; if you’re still asking that, you’re about to get run over from behind. The real question is w…

    Keynote Presentation
  • Tuesday - 2/09/27 10:00-10:45am

    Capitalizing on M365 Copilot & Agent 365: Packaging User Adoption, Credit Management, and Agentic Workflows

    Microsoft has evolved its AI strategy from seat-based Copilot licensing to usage-based Copilot Credits, M365 E7, and Agent 365. Flipping on licenses is a technical task, but drivin…

    Business Track
  • Tuesday - 2/09/27 10:00-10:45am

    Leading AI Infrastructure Readiness: Evaluating Workloads and Selling Strategic Optimization Roadmaps

    AI conversations often jump straight to expensive GPUs, but true readiness requires evaluating data maturity, workload requirements, edge resilience, and latency first. Combining t…

    Tech Track
Company intelligence

What does it mean when 58 companies show up, and 5 bet on three roles at once?

58 companies. five are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
5All threespeak · spons · exh
13Sponsoringsponsor only
10Exhibitingexhibitor only
30Speakingspeaker only

In all three roles

IgniteTech·QuestBlue·Tech Pro Marketing·ThreatLocker·Viirtue

Speakers by seniority

65% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite1849%
  • Founder / Owner411%
  • VP-level13%
  • Director / Head of13%
  • Manager / Lead25%
  • Engineer · IC13%
  • Advisor / Investor13%
  • Other roles924%

Of 37 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1IgniteTechSponsor · Platinum1
2QuestBlueSponsor · Gold1
3Tech Pro MarketingSponsor · Silver1
4ThreatLockerSponsor · Platinum1
5ViirtueSponsor1
6Aress SoftwareSponsor · Silver-
7BitdefenderSponsor · Silver-
8FornixSponsor · Gold-
9GoToSponsor · Gold-
10ImageStarSponsor · Silver-
11MokshtechSponsor · Silver-
12MSPAA3
13Network OptixSponsor · Silver-
14NHCSponsor-
Sponsors by tier
platinum3
14% of 21
gold4
19% of 21
silver11
52% of 21
sponsor1
5% of 21
unspecified2
10% of 21
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

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