Marketing

MRMW Europe 2026

MRMW Europe 2026 brings together forward-thinking clients, innovative agencies, and technology disruptors to discuss the latest trends and innovations in market research and customer insights. Held in Berlin, the event provides live discussions, cutting-edge case studies, round tables, and interactive networking sessions, with a strong focus on personal deve…

Visit the official siteSponsorship open
29Speakers
19Sponsors
154On the bill · sessions
40Companies · in total
§I

Speakers

Programmed at MRMW, in alphabetical order.
Ammar Basit
Analytics Director - Europe · Haleon
Andy Tope
Global Strategic Insights Director · JTI
Catriona Ferris
Consumer Insight Lead - Home and Hygiene, Home Care · Unilever
Charles Allison
Research Lead · Conveo
Chiinga Musonda
Market Intelligence & Commercial Strategy Planning Leader · DLL (Part of RaboBank Group)
Dinush De Alwis
Business Intelligence and Data Analytics Manager · JTI
Dr. Katia Passari
Head of Business Insights – Retail Intelligence · REWE Group
Dr. Nico Jaspers
Founder and CEO · Latana
Dr. Niels Schillewaert
Head of Research & Methodologies · Conveo.ai
Dr Susanne Wehde
Global Strategic Insight Manager · WD-40 Company
Emilia Torres
eBay Live Consumer Insights Associate Manager · eBay
Guido Turdera
Sr Market Intelligence & Consumer Insights Manager · adidas
Irina Kalugina
Global I&A Senior Manager · Reckitt
Iva Kralj-Taylor
Director, Global Corporate Insights · Warner Bros. Discovery
Laura Christina Höing
Head of Customer Strategy, Insights & Data · AXA
Louise Leitsch
VP Research · Appinio
Marc Röhder
Project Lead, Business Insights – Retail Intelligence · REWE Group
Martina Bozadzhieva
Managing Director, Macro & Investor Services · Oxford Economics
Maryann Slama
Senior Design Researcher · IBM Z
Meije Bello
Head of Global Insights and Strategy · UNICEF
Nastassia Sherenkova
Lead UX Researcher · Amazon
Natasa Jovanovic
Senior Insights & Strategy Consultant · Scandinavian Tobacco Group
§II

Sponsors

The houses behind the program. Tiers as disclosed.
AppinioPlatinum Sponsor
Association for Qualitative ResearchAssociation partner
BilendiGold sponsor
BoltChatAIPlatinum Sponsor
Bolt InsightsDinner Sponsor
ConveoTitle sponsor
Electric TwinRoundtable Sponsor
FieldcareSilver Sponsor
LatanaGold sponsor
ListenlabsGold sponsor
Market LogicDiamond sponsor
NorstatDinner Sponsor
NumeratorSilver Sponsor
OpinionsSilver Sponsor
Quest MindshareLanyard sponsor
StravitoSilver Sponsor
The Research ClubAssociation partner
Woman in ResearchAssociation partner
Yasna AIPlatinum Sponsor
§III

Agenda

Selected from 154 sessions on the bill.
  • Thu Oct 22 09:00 – 09:15

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (03:00–03:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (03:00–03:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (05:00–05:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (05:00–05:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:15 – 09:45

    FROM ANALYTICS TO GROWTH: MMM, INSIGHTS, AND BETTER DECISIONS

    Scaling Marketing Effectiveness: scaling and evolving the Marketing Effectiveness Programme  (e.g., MMM, Pricing) into a core part of marketing planning, investment, and performanc…

  • Thu Oct 22 09:15 – 09:45 (03:15–03:45 America/New_York)

    FROM ANALYTICS TO GROWTH: MMM, INSIGHTS, AND BETTER DECISIONS

    - Scaling Marketing Effectiveness: scaling and evolving the Marketing Effectiveness Programme  (e.g., MMM, Pricing) into a core part of marketing planning, investment, and performa…

  • Thu Oct 22 09:15 – 09:45 (03:15–03:45 America/New_York)

    FROM ANALYTICS TO GROWTH: MMM, INSIGHTS, AND BETTER DECISIONS

    Scaling Marketing Effectiveness: scaling and evolving the Marketing Effectiveness Programme  (e.g., MMM, Pricing) into a core part of marketing planning, investment, and performanc…

  • Thu Oct 22 09:15 – 09:45 (05:15–05:45 America/New_York)

    MAKING INSIGHTS MATTER IN THE AGE OF AI: A CASE STUDY HOW EBAY IS MAKING THE HUMAN VOICE IMPOSSIBLE TO IGNORE

    Reframing consumer closeness as insights activation by moving beyond generating data to ensuring it shapes decisions across the business Designing insight ecosystems, not one-off d…

    Opening Keynote
Intermission
Part the Second · For the Buyer

What does it mean when 40 companies show up, and 5 bet on three roles at once?

40 companies. five are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
5All threespeak · spons · exh
14Sponsoringsponsor only
21Companies Speakingspeaker only

The Triple-Threat

Appinio·Conveo·Latana·Market Logic·Yasna.ai

Speakers by seniority

59% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite27%
  • VP-level27%
  • Director / Head of1345%
  • Manager / Lead724%
  • Engineer · IC13%
  • Research / Science310%
  • Other roles13%

Of 29 on the bill · classified by free-text title

Most-represented companies
  1. 01AppinioSp·P1V
  2. 02ConveoSp·T1V
  3. 03LatanaSp·G1V
  4. 04Market LogicSp·D1V
  5. 05Yasna.aiSp·P1V
  6. 06Association for Qualitative ResearchSp·A
  7. 07BilendiSp·G
  8. 08BoltChatAISp·P
  9. 09Bolt InsightsSp·D
  10. 10Electric TwinSp·R
  11. 11FieldcareSp·S
  12. 12Listen LabsSp·G
  13. 13NorstatSp·D
  14. 14NumeratorSp·S
Sponsors by tier
association partner3
16% of 19
diamond sponsor1
5% of 19
dinner sponsor2
11% of 19
gold sponsor3
16% of 19
lanyard sponsor1
5% of 19
platinum sponsor3
16% of 19
roundtable sponsor1
5% of 19
silver sponsor4
21% of 19
title sponsor1
5% of 19
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors