Marketing

MRMW Europe 2026

MRMW Europe 2026 brings together forward-thinking clients, innovative agencies, and technology disruptors to discuss the latest trends and innovations in market research and customer insights. Held in Berlin, the event provides live discussions, cutting-edge case studies, round tables, and interactive networking sessions, with a strong focus on personal deve…

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43Speakers
21Sponsors
268Sessions
52Companies · in total

Speakers

Programmed at MRMW, in alphabetical order.

Alexander Boersch
Chief Economist & Director Research · Deloitte Deutschland
Ammar Basit
Analytics Director - Europe · Haleon
Andy Tope
Global Strategic Insights Director · JTI
Bao Do
Head of SPX @Global Nespresso · Nestlé Nespresso SA
Catherine Berière
Market & Consumer Insight Director · ADM
Catriona Ferris
Consumer Insight Lead - Home and Hygiene, Home Care · Unilever
Chantal Da Fonseca
Insights Leader · Virgin Media Ireland
Charles Allison
Research Lead · Conveo
Chiinga Musonda
Market Intelligence & Commercial Strategy Planning Leader · DLL (Part of RaboBank Group)
Danielle Dove
Account Executive · Electric Twin
Dinush De Alwis
Business Intelligence and Data Analytics Manager · JTI
Dr. Alexander Boersch
Chief Economist & Director Research · Deloitte Deutschland
Dr. Katia Passari
Head of Business Insights – Retail Intelligence · REWE Group
Dr. Nico Jaspers
Founder and CEO · Latana
Dr. Niels Schillewaert
Head of Research & Methodologies · Conveo.ai
Dr Susanne Wehde
Global Strategic Insight Manager · WD-40 Company
Emilia Torres
eBay Live Consumer Insights Associate Manager · eBay
Eva Starosolsky
Insights & Research Strategist · Listen Labs
Fernando Cobos
Consumer-Centric Insights & Marketing Analytics
Gabriela Carazato
General Manager · Bolt Insight
Guido Turdera
Sr Market Intelligence & Consumer Insights Manager · adidas
Irina Kalugina
Global I&A Senior Manager · Reckitt

Sponsors

The companies behind the program. Tiers as disclosed.

AppinioPlatinum Sponsor
Association for Qualitative ResearchAssociation partner
BilendiGold sponsor
BoltChatAIPlatinum Sponsor
Bolt InsightsDinner Sponsor
ConveoTitle sponsor
Electric TwinRoundtable Sponsor
FieldcareSilver Sponsor
LatanaGold sponsor
ListenlabsGold sponsor
Market LogicDiamond sponsor
NorstatDinner Sponsor
NumeratorSilver Sponsor
OpinionsSilver Sponsor
Quest MindshareLanyard sponsor
SG AnalyticsPen and notepad Sponsor
StravitoSilver Sponsor
The Research ClubAssociation partner
VMÖAssociation partner
Woman in ResearchAssociation partner
Yasna AIPlatinum Sponsor

Agenda

Selected from 268 sessions.

  • Thu Oct 22 09:00 – 09:15

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (03:00–03:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (03:00–03:15 America/New_York)

    Opening Remarks by Merlien Institute & Conference Chair

  • Thu Oct 22 09:00 – 09:15 (03:00–03:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (05:00–05:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:00 – 09:15 (05:00–05:15 America/New_York)

    OPENING REMARKS BY MERLIEN INSTITUTE & CONFERENCE CHAIR

  • Thu Oct 22 09:15 – 09:45

    FROM ANALYTICS TO GROWTH: MMM, INSIGHTS, AND BETTER DECISIONS

    Scaling Marketing Effectiveness: scaling and evolving the Marketing Effectiveness Programme  (e.g., MMM, Pricing) into a core part of marketing planning, investment, and performanc…

  • Thu Oct 22 09:15 – 09:45

    MAKING INSIGHTS MATTER IN THE AGE OF AI: A CASE STUDY HOW EBAY IS MAKING THE HUMAN VOICE IMPOSSIBLE TO IGNORE

    Reframing consumer closeness as insights activation by moving beyond generating data to ensuring it shapes decisions across the business Designing insight ecosystems, not one-off d…

  • Thu Oct 22 09:15 – 09:45 (03:15–03:45 America/New_York)

    FROM ANALYTICS TO GROWTH: MMM, INSIGHTS, AND BETTER DECISIONS

    - Scaling Marketing Effectiveness: scaling and evolving the Marketing Effectiveness Programme  (e.g., MMM, Pricing) into a core part of marketing planning, investment, and performa…

Company intelligence

What does it mean when 52 companies show up, and 7 bet on three roles at once?

52 companies. seven are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
7All threespeak · spons · exh
14Sponsoringsponsor only
31Speakingspeaker only

In all three roles

Appinio·Conveo·Electric Twin·Latana·Listen Labs·Market Logic·Yasna.ai

Speakers by seniority

56% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite49%
  • VP-level25%
  • Director / Head of1842%
  • Manager / Lead921%
  • Engineer · IC25%
  • Research / Science49%
  • Marketing / Brand12%
  • Other roles37%

Of 43 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1AppinioSponsor · Platinum Sponsor1
2ConveoSponsor · Title sponsor1
3Electric TwinSponsor · Roundtable Sponsor1
4LatanaSponsor · Gold sponsor1
5Listen LabsSponsor · Gold sponsor1
6Market LogicSponsor · Diamond sponsor1
7Yasna.aiSponsor · Platinum Sponsor1
8Association for Qualitative ResearchSponsor · Association partner-
9BilendiSponsor · Gold sponsor-
10BoltChatAISponsor · Platinum Sponsor-
11Bolt InsightsSponsor · Dinner Sponsor-
12FieldcareSponsor · Silver Sponsor-
13NorstatSponsor · Dinner Sponsor-
14NumeratorSponsor · Silver Sponsor-
Sponsors by tier
association partner4
19% of 21
diamond sponsor1
5% of 21
dinner sponsor2
10% of 21
gold sponsor3
14% of 21
lanyard sponsor1
5% of 21
pen and notepad sponsor1
5% of 21
platinum sponsor3
14% of 21
roundtable sponsor1
5% of 21
silver sponsor4
19% of 21
title sponsor1
5% of 21
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

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ConferenceDateCityShared sponsors
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QUAL360 Europe 2027January 27, 2027Berlin5
IIEX West 2026: Insight Innovation ExchangeOctober 27, 2026San Francisco2
UX360 Research Summit 2026November 20, 2026Virtual2
QUAL360 North America 2027March 17, 2027Washington D.C.2