ICES (Mix-Camp E-Commerce Search) 2026 is a one-day event in Berlin dedicated to e-commerce search. The event brings together experts from various disciplines—IT, product management, UX, search managers, information retrieval specialists, data scientists, and vendors—to discuss current challenges, best practices, and case studies in e-commerce search. The p…
Opening and welcome by the MICES organizers René Kriegler and Sebastian Russ.
Precision is a fundamental pillar of information retrieval. Yet we struggled to prove its value. Over the past years, we transformed our search from purely lexical to fully hybrid,…
Over the past twelve months, ecommerce chatbots have gone mainstream — from Macy's to Argos, from Vans to Belk and now Frasers — positioned as the natural, expressive alternative t…
Semantic search is transforming product discovery in e-commerce by moving beyond keywords toward a deeper understanding of user intent. We share how dm-drogerie markt has been buil…
A look inside the Search & Browse architecture powering product discovery for millions of customers across Zalando's European markets. We'll walk through the system end-to-end: Ela…
Sparse neural retrieval is the middle ground between BM25+LTR, which you've already squeezed, and dense retrieval you'd rather not put in front of users. Inverted index, exact term…
You've installed a new search engine with powerful matching and ranking features — and now your executives, commercial team and users are complaining that certain products don't ap…
Machine Learning can be a challenging path. Deploying ML rerankers requires unique deployment infrastructure and specific skills. A new option has appeared with the rise of coding …
We share our journey of bringing hybrid search to idealo — combining vector and keyword retrieval in production. We cover how we fine-tuned our embedding model, the challenges we f…
What does it mean when 13 companies show up — and 2 bet on three roles at once?
The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.
The Triple-Threat
8% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.
Of 12 on the bill · classified by free-text title