Of the Field

ISPO 2026

ISPO is the world’s most influential trade event for the sporting goods, outdoor and winter sports industries, representing the entire value chain from materials and manufacturing, brands and products to trade and customer experience. In 2026, ISPO will move to Amsterdam RAI for the first time on 3-5 November, bringing a renewed sense of purpose: to unite th…

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20Speakers
49Sponsors
6On the bill · sessions
64Companies · in total
§I

Speakers

Programmed at ISPO, in alphabetical order.
Andy Rubin
Deputy Chair · Pentland Group
Augustus Doricko
Founder and CEO · Rainmaker
Avi Samtani
Managing Director/Europe GM · Amazon Sports
Benjamin Aidan
Partnership Director · Protect Our Winters Europe
Céline Del Genes
Global Chief Customer Officer · Decathlon & Global Game Shapers
Emma Mason
CEO · WFSGI
Fredrik Ekström
Brand & Marketing Strategist · Above The Clouds
Ger Wright
VP Sales EMEA · New Balance
Hap Klopp
Founder · The North Face
Jimmy Chin
Filmmaker, Climber & DEI Advocate · The North Face
John Lacy
CEO · Burton Snowboards
Laura McAllister
Vice President · UEFA
Lindsey Vonn
World Cup & Olympic Champion
Margit Gosau
CEO · Sport 2000
Nacho Garcia-Valdecasas
Amazon Sports
Nick Sargent
President · SIA
Pia Heidenmark Cook
Senior ESG Advisor · Achilles & Decathlon
Tamara Friessnegg
Founder · Global Game Shapers
Tomas Vucurevic
Ingredient Branding expert
Tom Foley
CEO · Intersport International Corporation
§II

Sponsors

The houses behind the program. Tiers as disclosed.
Arcosportsmedia
Boardsport Source
BRAIND
BSI
BSI Bundesamt für Sicherheit in der Informationstechnik
COA
Diffusion Sport
DM&T Sport
Eco Age
EOCA
European Outdoor Group
Fashion United
FESI
Fietszaken
Gearlimits
Hardloop
Infotrade
Insider Sport
International Padel Cluster
InterSport
It's Great Out There Coalition
Menquiry
NationMedia
Norsk
OIA
Opening Up The Outdoors
Orange Sports Forum
OSV
Outdoor Industry Compass
OutdoorMarkt
OutdoorXpo
Outside
PadelXpo
Playtomic
Protect Our Winters
SAZ Sport
Scandinavian Outdoor Group
Snowsports Industries America
SportForum
Sporting Goods Intelligence Europe
§III

Agenda

Selected from 6 sessions on the bill.
  • TBA

    brandnew launchpad

    The brandnew launchpad is where emerging sport and outdoor brands get their moment in the spotlight. A selection of start-ups will pitch their latest products and innovations, offe…

  • TBA

    brand & retail horizons stage

    The Brand & Retail Horizons Stage will deliver real-world insight for brands and retailers looking to scale smarter and faster. Through practical case studies set against internati…

  • TBA

    fashion & textiles hub

    The Fashion & Textiles Hub will explore key areas of fashion and garment design, including current and emerging trends, innovative brand strategies and insightful case studies. The…

  • TBA

    ingredients & components impact forum

    The Ingredients & Components Impact Forum brings together leading experts to share proven strategies, real-world success stories, and practical insights. Attendees will discover ho…

  • TBA

    ispo podcast studio

    New for 2026, the ISPO podcast studio brings live industry conversations to the exhibition floor via a fully functional, soundproofed glass studio. Leading podcasters will host 30–…

  • TBA

    tech solutions hub

    A dedicated zone for business owners, retailers and brand leaders looking to better understand and adopt the technology shaping modern commerce. Leading platforms such as e-commerc…

Intermission
Part the Second · For the Buyer

What does it mean when 64 companies show up — and 1 bet on three roles at once?

64 companies. one are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
1All threespeak · spons · exh
48Sponsoringsponsor only
15Companies Speakingspeaker only

The Triple-Threat

WFSGI

Speakers by seniority

60% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite630%
  • Founder / Owner210%
  • VP-level210%
  • Director / Head of210%
  • Marketing / Brand15%
  • Advisor / Investor15%
  • Other roles630%

Of 20 on the bill · classified by free-text title

Most-represented companies
  1. 01WFSGISp1V
  2. 02ArcosportsmediaSp
  3. 03Boardsport SourceSp
  4. 04BRAINDSp
  5. 05BSISp
  6. 06BSI - Bundesamt für Sicherheit in der InformationstechnikSp
  7. 07COASp
  8. 08Diffusion SportSp
  9. 09DM&T SportSp
  10. 10Eco AgeSp
  11. 11EOCASp
  12. 12European Outdoor GroupSp
  13. 13Fashion UnitedSp
  14. 14FESISp
Sponsors by tier
unspecified49
100% of 49