Of the Field

International Floriculture Trade Fair

From Kenya’s highlands to Amsterdam’s vases, every flower depends on precision and partnership. In this specialInside the Holdpodcast episode in collaboration with IFTF, industry voices explore how innovation, sustainability, and smarter logistics are reshaping floriculture—ensuring each bloom arrives fresher, faster, and with a lighter environmental footpri…

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12Speakers
39Sponsors
11Exhibitors
0On the bill · sessions
57Companies · in total
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Speakers

Programmed at International, in alphabetical order.
Expo Greater Amsterdam
Stelling 1
HPP Worldwide
P.O. Box 625
IFTF Celebrates Global Floriculture
Set to be held · Vijfhuizen’s Expo Greater Amsterdam, the 2025 IFTF—the nexus of a floral trade and innovation—is practically the leading business event that promotes fresh flowers and plants. For this year’s event, the numbers speak much more than just volumes. More than 270 exhibitors—breeders, g
Inspirational Floral Designs
For florists · IFTF is a unique opportunity to explore new floral varieties and establish direct relationships with growers and suppliers, ensuring you have access to the best products the industry has to offer. For breeders, it’s a chance to showcase their newest cultivars, gain feedback, and secure
Joey Azout
President · Alexandra Farms
Ole Faarbaek Jensen
CEO · Innovaflora – Verdissimo
Plan Your Visit
Just minutes from Schiphol Airport, the venue is easy to reach for international travelers. With thousands of professionals expected to attend, early registration is highly recommended to secure your place · the industry’s most essential gathering of the year.
Record-Breaking Momentum
Coming off its most successful edition yet, IFTF continues · the same pace. Last year saw a 10% growth in international exhibitors, and participation from countries across every major floriculture region—including South America, Africa, Asia, and Europe—underscoring the event’s role as a truly glob
Thursday Nov. 5, 2026
10:00 hrs. - 17:00 hrs.
Tuesday Nov. 3, 2026
10:00 hrs. - 18:00 hrs.
Victoria Clemson
Creative & Operations Director · Daniel Ost Group, Riyadh
Wednesday Nov. 4, 2026
10:00 hrs. - 18:00 hrs.
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Sponsors

The houses behind the program. Tiers as disclosed.
221custom
A Dynamic Platform for the Floriculture Industrycustom
All Nations United by Flowerscustom
Bridging Borders by Bringing People Together Through Flowerscustom
Building Connections and Showcasing Innovationcustom
Even More to Experience at the 2025 IFTFcustom
Expo Greater Amsterdamcustom
Extraordinary Flowers That Shape Floristrycustom
Flowers Are Good for Business—And the Worldcustom
Flowers in Focus: Beauty, Business & Innovationcustom
HPP Exhibitions,custom
HPP Worldwidecustom
IFTF Celebrates Global Floriculturecustom
IFTF Is a Unified Global Stage in Uncertain Timescustom
Innovation at the Heart of IFTFcustom
Inspirational Floral Designscustom
Joey Azoutcustom
Latest Newscustom
Let’s Talk Networking!custom
Mark Your Calendars!custom
Numerous Country Pavilions and Hundreds of Exhibitors All Under One Roofcustom
Ole Faarbaek Jensencustom
Organized by:custom
Plan your visitcustom
Published:custom
Record-Breaking Momentumcustom
Source:custom
Stronger Together – Now and in the Futurecustom
Sustainable Floriculture Takes the Leadcustom
The Industry’s Finest Under One Roofcustom
The Netherlands at the Heart of Global Floriculturecustom
Thursday Nov. 5, 2026custom
Tuesday Nov. 3, 2026custom
Victoria Clemsoncustom
Wednesday Nov. 4, 2026custom
Where and When?custom
Where the Floral World Meetscustom
Why You Can’t Afford to Miss IFTF 2025custom
Your Invitation to Connect and Networkcustom