The HSMAI Europe Commercial Strategy Conference is a key hospitality event focused on commercial strategies and innovation for the sector. It connects leaders and professionals from across the European hospitality industry for learning, networking, and trend exploration in commercial strategy.
AI is the most disruptive and enabling force in every industry around the world, including our own. This talk will explore opportunities and threats created by generative and agent…
A forward look at the forces shaping travel, guest expectations, and hotel performance in 2026.
This session examines how a real estate lens is reshaping hospitality: from owners and asset managers who 'do the deals' to developers and design teams redefining how every square …
Executives will share their best practices, strategic insights, and big ideas for driving revenue and profit in 6 minutes and 40 seconds each. Topics: Ancillary Revenue | Social Me…
A sharp look at standout commercial strategies from industries beyond hospitality — revealing fresh approaches, disruptive tactics, and cross-sector ideas that can unlock new growt…
A new, high-energy breakout format debuting at the HSMAI Europe Commercial Strategy Conference 2026, inspired by a hackathon and HSMAI Europe Rising Leaders Council. Instead of cla…
19 Curated Challenge Topics (Based on Hotelier Feedback – Please note that some changes may occur). AI, Digital & Data; Commercial Strategy & Revenue Growth; Marketing, Branding & …
Each table presents a 2-minute elevator pitch summarizing their challenge and proposed solution.
What does it mean when 36 companies show up — and 18 bet on three roles at once?
The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.
82% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.
Of 38 on the bill · classified by free-text title