Healthcare & Medical

HSMAI Europe Commercial Strategy Conference 2026

This edition has ended

HSMAI Europe Commercial Strategy Conference 2026 ran Jan 14–16, 2026 in London, United Kingdom. It is a Healthcare & Medical conference. ConferenceGrid lists 38 speakers, 19 sponsors and 15 sessions. Dates for the next edition are not announced yet.

Lineup updated Jun 16, 2026 · dates verified May 6, 2026

The HSMAI Europe Commercial Strategy Conference is a key hospitality event focused on commercial strategies and innovation for the sector. It connects leaders and professionals from across the European hospitality industry for learning, networking, and trend exploration in commercial strategy.

Visit the official site
38Speakers
19Sponsors
15Sessions
36Companies · in total

Speakers

Programmed at HSMAI, in alphabetical order.

Alexander Edström
CEO · Atomize
Alexandra Koukoulian
Senior Director of Enterprise Sales · Rategain
Alex McEwan
Project Director · Gleeds
Anant Vithlani
Vice President Sales · Nordic Choice Hotels
Aniruddha Barua
Director · PJT Partners
Benjamin Devisme
VP Sales · Quicktext
Brian Hicks
President & CEO · HSMAI America & Global
Christian Braathen
Client Director · Scandinavian Design Group
Damiano Zennaro
Global Director of Advisory services · IDeaS
David Anderson
President · Aimbridge Hospitality EMEA
David Goodger
Managing Director EMEA at Tourism Economics · Oxford Economics
Del Ross
Senior Advisor to McKinsey & Company · McKinsey & Company
Dimitris Manikis
President EMEA for WYNDHAM Hotels & Resorts and a member of HSMAI Europe Board of Directors. · WYNDHAM Hotels & Resorts
Erika Bucsi
Enterprise Director of Sales, EMEA & APAC · Knowland
Erik Tengen
President Hospitality Upsell at Plusgrade · Plusgrade
Evert Schuele
Vice President Sales, Europe, Africa, Middle East and South West Asia · Hyatt International
Finnbar Cornwall
Senior Industry Head Travel · Google UK
Florian Ilgen
Gil Mulders
Former Head of Learning Europe and Chair of the HSMAI Region Europe People & Culture Advisory Board · Intercontinental Hotel Group
Ingunn Hofseth
President & CEO · HSMAI Europe
Jarle Moen
Managing Director · Sommerro
Javier Campo
SVP Europe · Amadeus Hospitality

Sponsors

The companies behind the program. Tiers as disclosed.

Atomize
Avvio
Cendyn
Criton
Duetto
Google UK
Hyatt International
IDeaS
Intercontinental Hotel Group
Knowland
Mars
Nordic Choice Hotels
OTA Insight
Quicktext
SalesScreen
Scandinavian Design Group
Sommerro
Taj Hotels
The Thief

Agenda

Selected from 15 sessions.

  • 10:10 AM

    Will Bots Stay in Hotels?

    AI is the most disruptive and enabling force in every industry around the world, including our own. This talk will explore opportunities and threats created by generative and agent…

  • 11:40 AM

    Hospitality Outlook for 2026

    A forward look at the forces shaping travel, guest expectations, and hotel performance in 2026.

  • 12:10 PM

    Panel: RevPAR vs Revenue per Square Metre

    This session examines how a real estate lens is reshaping hospitality: from owners and asset managers who 'do the deals' to developers and design teams redefining how every square …

  • 1:55 PM

    The Lightning Round – Insights worth sharing

    Executives will share their best practices, strategic insights, and big ideas for driving revenue and profit in 6 minutes and 40 seconds each. Topics: Ancillary Revenue | Social Me…

  • 2:30 PM

    Panel: Outside the Bubble: Commercial Breakthroughs from Other Sectors

    A sharp look at standout commercial strategies from industries beyond hospitality - revealing fresh approaches, disruptive tactics, and cross-sector ideas that can unlock new growt…

  • 3:40 PM

    Introduction to Strategy Labs: Solving Hospitality’s Real Challenges

    A new, high-energy breakout format debuting at the HSMAI Europe Commercial Strategy Conference 2026, inspired by a hackathon and HSMAI Europe Rising Leaders Council. Instead of cla…

  • 3:55 PM

    Strategy Labs

    19 Curated Challenge Topics (Based on Hotelier Feedback – Please note that some changes may occur). AI, Digital & Data; Commercial Strategy & Revenue Growth; Marketing, Branding & …

  • 4:55 PM

    Solution Pitches: The Results from the Strategy Labs presented

    Each table presents a 2-minute elevator pitch summarizing their challenge and proposed solution.

  • 9:00 AM

    Opening & Welcome

Quick answers

When is HSMAI Europe Commercial Strategy Conference 2026?
HSMAI Europe Commercial Strategy Conference 2026 ran Jan 14–16, 2026 in London, United Kingdom.
Where is HSMAI Europe Commercial Strategy Conference 2026 held?
HSMAI Europe Commercial Strategy Conference 2026 was held in London, United Kingdom.
Who is speaking at HSMAI Europe Commercial Strategy Conference 2026?
ConferenceGrid lists 38 speakers, including Alexander Edström (CEO, Atomize), Alexandra Koukoulian (Senior Director of Enterprise Sales, Rategain) and Alex McEwan (Project Director, Gleeds).
Who sponsors HSMAI Europe Commercial Strategy Conference 2026?
ConferenceGrid lists 19 sponsors, including Atomize, Avvio, Cendyn, Criton and Duetto.
Company intelligence

What does it mean when 36 companies show up, and 18 bet on three roles at once?

36 companies. eighteen are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
18All threespeak · spons · exh
1Sponsoringsponsor only
17Speakingspeaker only

In all three roles

Cendyn·IDeaS·Atomize·Avvio·Criton·Duetto·Google UK·Hyatt International·Intercontinental Hotel Group·Knowland·Mars·Nordic Choice Hotels·OTA Insight·Quicktext·SalesScreen·Scandinavian Design Group·Sommerro·Taj Hotels

Speakers by seniority

82% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite821%
  • Founder / Owner13%
  • VP-level616%
  • Director / Head of1642%
  • Advisor / Investor13%
  • Other roles616%

Of 38 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1CendynSponsor2
2IDeaSSponsor2
3AtomizeSponsor1
4AvvioSponsor1
5CritonSponsor1
6DuettoSponsor1
7Google UKSponsor1
8Hyatt InternationalSponsor1
9Intercontinental Hotel GroupSponsor1
10KnowlandSponsor1
11MarsSponsor1
12Nordic Choice HotelsSponsor1
13OTA InsightSponsor1
14QuicktextSponsor1
Sponsors by tier
unspecified19
100% of 19
Related events · by shared sponsors
ConferenceDateCityShared sponsors
HSMAI Commercial Strategy Conference 2027June 29, 2027Orlando3