Gaming & Entertainment

Game Plan 2026

Game Plan 2026 is the fourth annual summit presented by CNBC and Boardroom, bringing together the most influential leaders in sports and entertainment business at Fanatics Fest. The event convenes athletes, owners, investors, and innovators to discuss current topics and the future of the industry, with an agenda filled with insightful conversations and netwo…

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18Speakers
3Sponsors
12On the bill · sessions
11Companies · in total
§I

Speakers

Programmed at Game, in alphabetical order.
Adam Silver
Commissioner · NBA
Alex Sherman
Media & Sports Reporter · CNBC
Andrew Ross Sorkin
"Squawk Box" Co-Anchor · CNBC
Bart Spiegel
Global Entertainment & Media Leader · PwC
Cathy Engelbert
Commissioner · WNBA
Dana Jacobson
Events Contributor · CNBC
Dana White
President and CEO · UFC
Diana Taurasi
WNBA Legend & 6x Olympic Gold Medalist
Elle Duncan
USA Sports · USA Sports
Jimmy Pitaro
Chairman · ESPN
Kevin Durant
Co-Founder, Boardroom and 2x NBA Champion
Kristyn Cook
Executive Vice President and Chief Agency, Sales & Marketing Officer · State Farm
LeBron James
Icon, Philanthropist & Chairman
Lindsey Vonn
Olympic Gold Medalist & Entrepreneur
Michael Rubin
Founder & CEO · Fanatics
Rich Kleiman
CEO and Co-Founder · Boardroom
Scott Wapner
"Fast Money Halftime Report” and “Closing Bell” Host · CNBC
Zachary Leonsis
President of Media & New Enterprises · Monumental Sports & Entertainment
§II

Sponsors

The houses behind the program. Tiers as disclosed.
Monumental Sports & EntertainmentPlatinum
PwCDiamond
State FarmDiamond
§III

Agenda

Selected from 12 sessions on the bill.
  • 3:00pm

    THE ATHLETE-DRIVEN ENTERPRISE

    For more than two decades, LeBron James has redefined what it means to be a modern athlete, transcending on-court excellence to build a global platform spanning business, media, en…

  • 3:00pm

    WELCOME REMARKS

  • 6:00pm

    NETWORKING COCKTAIL RECEPTION

  • 7:00pm

    EVENT CONCLUDES

  • TBA

    Driving Global Fandom with a Next-Gen Sports Platform

    Sports fandom is no longer defined by geography, game attendance, or a local broadcast market. Whether lifelong diehards or newcomers seeking community in sports allegiance, fans c…

  • TBA

    How The WNBA Became The Hottest Topic In Sports

    Over the past several years, women’s sports, particularly the WNBA, have achieved unprecedented growth on every level. In a candid conversation, longtime leaders of the league will…

  • TBA

    INSIDE THE OCTAGON

    Few executives have transformed a sports property as dramatically as Dana White. UFC’s President and CEO will offer an inside look at the business strategy behind the brand’s evolu…

  • TBA

    THE CHAMPION MINDSET

    One of the greatest skiers of all time has built a career defined not just by dominance, but by resilience. In this candid interview, she’ll unpack how she has successfully navigat…

  • TBA

    The Fan-First Intelligent Enterprise

    One of the most valuable assets in sports is the relationship between athletes, teams, and leagues, and the fans who love them. Drawing upon experience advising some of the world’s…

Intermission
Part the Second · For the Buyer

What does it mean when 11 companies show up, and 3 bet on three roles at once?

Eleven companies. three are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
3All threespeak · spons · exh
0Sponsoringsponsor only
8Companies Speakingspeaker only

The Triple-Threat

Monumental Sports & Entertainment·PwC·State Farm

Speakers by seniority

28% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite422%
  • Founder / Owner16%
  • Other roles1372%

Of 18 on the bill · classified by free-text title

Most-represented companies
  1. 01CNBC4V
  2. 02Monumental Sports & EntertainmentSp·P1V
  3. 03PwCSp·D1V
  4. 04State FarmSp·D1V
  5. 05Boardroom1V
  6. 06ESPN1V
  7. 07Fanatics1V
  8. 08NBA1V
  9. 09UFC1V
  10. 10USA Sports1V
  11. 11WNBA1V
Sponsors by tier
diamond2
67% of 3
platinum1
33% of 3