SEO & Search Marketing

Friends of Search 2027

Starts in 17 weeks

Friends of Search 2027 runs on Mar 11, 2027 in Amsterdam, Netherlands. It is an SEO & Search Marketing conference. ConferenceGrid lists 33 speakers, 6 sponsors and 28 sessions so far.

Lineup updated Nov 4, 2026 · dates verified Oct 19, 2026

Friends of Search is one of Europe’s largest search conferences, bringing together top speakers and practitioners in SEO and SEA. The 14th edition offers a stellar lineup of international experts who will share the latest trends and actionable insights in the search industry. Attendees include SEO and SEA specialists, marketers, and developers eager for excl…

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33Speakers
6Sponsors
28Sessions
13Companies · in total

Speakers

Programmed at Friends, in alphabetical order.

Aleyda Solis
Ameet Khabra
Amy Hebdon
Brodie Clark
Chris Nightingale
Director · Can-Do Digital Marketing
Cindy Ebner
Daniel Olsgård Hansen
Data & AI Lead · Precis Digital ApS
Danique Bras
Founder · Adspells
Dixon Jones
CEO · InLinks
Duane Brown
Frederick Vallaeys
Gianluca Fiorelli
Gus Pelogia
Sr. SEO Product Manager · Indeed
Helen Pollitt
Inderpaul Rai
Işıl Sağer
Jan-Willem Bobbink
Jes Scholz
Jono Alderson
Julia Riml
Growth Director · Precis Digital ApS
Katja Smith
Kirk Williams
Owner · ZATO PPC Marketing

Sponsors

The companies behind the program. Tiers as disclosed.

Abovo Maxlead
Dentsu Netherlands
Digital PR
Happy Horizon
New Story
SDIM

Agenda

Selected from 28 sessions.

  • 09.30 09.45

    Opening Friends of Search

  • 09.50 10.30

    Advanced SEO at Scale for Ecommerce & Marketplace Brands

    SEO
  • 09.50 10.30

    Vibe Coding for Marketers: Build the Tools You Wish Existed

    PPC
  • 10.35 11.05

    bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives

    SEO
  • 10.35 11.05

    How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow

    PPC
  • 10.35 11.05

    Learn from Google’s Product team: Unlocking Intent with AI Max

    PPC
  • 11.05 - 11.30

    Morning Break

  • 11.30 12.00

    5 category PR strategies to make you money in search and LLMs

    SEO
  • 11.30 12.00

    Google & Rituals: Bridging Intent and In-Store Reality With Omnichannel

    PPC

Quick answers

When is Friends of Search 2027?
Friends of Search 2027 runs on Mar 11, 2027 in Amsterdam, Netherlands.
Where is Friends of Search 2027 held?
Friends of Search 2027 is held in Amsterdam, Netherlands.
Who is speaking at Friends of Search 2027?
ConferenceGrid lists 33 speakers, including Aleyda Solis, Ameet Khabra and Amy Hebdon.
Who sponsors Friends of Search 2027?
ConferenceGrid lists 6 sponsors, including Abovo Maxlead, Dentsu Netherlands, Digital PR, Happy Horizon and New Story.
Company intelligence

An audience of 13 companies, parsed from the program.

Thirteen companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
6Sponsoringsponsor only
7Speakingspeaker only
Speakers by seniority

18% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite13%
  • Founder / Owner26%
  • Director / Head of39%
  • Manager / Lead13%
  • Product13%
  • Other roles2576%

Of 33 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1Abovo MaxleadSponsor-
2Dentsu NetherlandsSponsor-
3Digital PRSponsor-
4Happy HorizonSponsor-
5New StorySponsor-
6SDIMSponsor-
7Precis Digital ApS2
8Adspells1
9Can-Do Digital Marketing1
10Indeed1
11Inlinks1
12Smarter Ecommerce GmbH (smec)1
13ZATO PPC Marketing1
Sponsors by tier
unspecified6
100% of 6

In the same series

Prior and forthcoming editions