Travel & Hospitality

ESTO 2026

The Educational Seminar for Tourism Organizations (ESTO) is where destination marketing leaders stop guessing and start leveling up. ESTO 2026 brings you the trends everyone will be talking about next year, the insights you wish you had last year and the practical strategies you can actually use on Monday. Every session is built to spark bold ideas and keep…

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29Speakers
0Sponsors
34On the bill · sessions
28Companies · in total
§I

Speakers

Programmed at ESTO, in alphabetical order.
Adam Sacks
President · Tourism Economics
Adam Stoker
President & CEO · Brand Revolt
Agnia Nast
Head of Foreign Markets and Business Tourism Development · Visit Estonia
Alessandra Prainte
President · ENIT (Italian Tourism Board)
Alessandra Priante
Co-Chairman Europe | Former President · Sports Integrity Global Alliance | ENIT (Italian Tourism Board)
Alex Niedbalski-Sykes
Co-Founder and President · Philadelphia Speakers
Alison Brooks
Vice President, Marketing and Destination Experience · Visit Mesa
Allison Brown
Chief Marketing Officer · Discover Long Island
Ally Compeau
Head of Media Sales · Hopper Technology Solutions
Amir Eylon
President & C.E.O. · Longwoods International
Amy Boek
VP, Brand Strategy · Go Fish Tourism + Business Events
Andrea Blankenship
Deputy Director of International Sales · Colorado Tourism Office
Andrew van der Feltz
Global Senior Director, Business Development, Expedia Group · Expedia Group
Angela Hearn
Vice President of Marketing · Choose Chicago
Angela Westerfield
Chief Marketing Officer · Visit Savannah
Anne Ryan
Deputy Secretary of Tourism · Commonwealth of Pennsylvania
Aviva North
Associate Principal · Coraggio Group
Billy May
CEO · Brooklinen
Brianna Francis
VP, Communications and Strategy · Karsh Hagan Madden
Diana Kander
Author, Innovator & Keynote Speaker · Get Curious and Grow, Unleash Your Curiosity
Doug Martin
Chief Marketing Officer · Wawa
Ellen Davis
Chief Operating Officer and Executive Vice President · U.S. Travel Association
§III

Agenda

Selected from 34 sessions on the bill.
  • Monday, August 24, 10:45 a.m. – 11:35 a.m.

    Opening Session

  • Monday, August 24, 10:45 a.m. – 12:25 p.m.

    Opening Session & Keynote

  • Monday, August 24, 11:30 a.m. – 12:15 p.m.

    Keynote

  • Monday, August 24, 12:15 p.m. – 1:25 p.m.

    Networking Lunch

  • Monday, August 24, 12:25 p.m. – 1:20 p.m.

    Networking Lunch

  • Monday, August 24, 12:25 p.m. – 1:25 p.m.

    Networking Lunch

  • Monday, August 24, 12:25 p.m. - 6:00 p.m.

    Programming

  • Monday, August 24, 1:30 p.m. - 5:30 p.m.

    Programming

  • Monday, August 24, 1:30 p.m. - 6:00 p.m.

    Programming

Intermission
Part the Second · For the Buyer

An audience of 28 companies, parsed from the program.

28 companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
0Sponsoringsponsor only
28Companies Speakingspeaker only
Speakers by seniority

72% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite828%
  • Founder / Owner13%
  • VP-level621%
  • Director / Head of621%
  • Manager / Lead13%
  • Other roles724%

Of 29 on the bill · classified by free-text title

Most-represented companies
  1. 01U.S. Travel Association2V
  2. 02Brand Revolt1V
  3. 03Broadcasting Happiness and The Happiness Advantage1V
  4. 04Brooklinen, Inc.1V
  5. 05Choose Chicago1V
  6. 06Colorado Tourism Office1V
  7. 07Commonwealth of Pennsylvania1V
  8. 08Coraggio Group1V
  9. 09Discover Long Island1V
  10. 10ENIT (Italian Tourism Board)1V
  11. 11Expedia Group1V
  12. 12Get Curious and Grow, Unleash Your Curiosity1V
  13. 13Go Fish Tourism + Business Events1V
  14. 14Hopper Technology Solutions1V
Sponsors by tier

Tiers were not disclosed for this event.