Travel & Hospitality

ESTO 2026

The Educational Seminar for Tourism Organizations (ESTO) is where destination marketing leaders stop guessing and start leveling up. ESTO 2026 brings you the trends everyone will be talking about next year, the insights you wish you had last year and the practical strategies you can actually use on Monday. Every session is built to spark bold ideas and keep…

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31Speakers
0Sponsors
36Sessions
29Companies · in total

Speakers

Programmed at ESTO, in alphabetical order.

Adam Sacks
President · Tourism Economics
Adam Stoker
President & CEO · Brand Revolt
Adrew Newhart
Senior Director Government Relations · U.S. Travel Association
Aelon Suskey
Travel Media Strategist · Gray Media Destination Marketing
Agnia Nast
Head of Foreign Markets and Business Tourism Development · Visit Estonia
Alessandra Prainte
President · ENIT (Italian Tourism Board)
Alessandra Priante
Co-Chairman Europe | Former President · Sports Integrity Global Alliance | ENIT (Italian Tourism Board)
Alex Niedbalski-Sykes
Co-Founder and President · Philadelphia Speakers
Alison Brooks
Vice President, Marketing and Destination Experience · Visit Mesa
Allison Brown
Chief Marketing Officer · Discover Long Island
Ally Compeau
Head of Media Sales · Hopper Technology Solutions
Amir Eylon
President & C.E.O. · Longwoods International
Amy Boek
VP, Brand Strategy · Go Fish Tourism + Business Events
Andrea Blankenship
Deputy Director of International Sales · Colorado Tourism Office
Andrew van der Feltz
Global Senior Director, Business Development, Expedia Group · Expedia Group
Angela Hearn
Vice President of Marketing · Choose Chicago
Angela Westerfield
Chief Marketing Officer · Visit Savannah
Anne Ryan
Deputy Secretary of Tourism · Commonwealth of Pennsylvania
Aviva North
Associate Principal · Coraggio Group
Billy May
CEO · Brooklinen
Brianna Francis
VP, Communications and Strategy · Karsh Hagan Madden
Diana Kander
Author, Innovator & Keynote Speaker · Get Curious and Grow, Unleash Your Curiosity

Agenda

Selected from 36 sessions.

  • Monday, August 24, 10:45 a.m. – 11:35 a.m.

    Opening Session

  • Monday, August 24, 10:45 a.m. – 12:25 p.m.

    Opening Session & Keynote

  • Monday, August 24, 11:30 a.m. – 12:15 p.m.

    Keynote

  • Monday, August 24, 12:15 p.m. – 1:25 p.m.

    Networking Lunch

  • Monday, August 24, 12:25 p.m. – 1:20 p.m.

    Networking Lunch

  • Monday, August 24, 12:25 p.m. – 1:25 p.m.

    Networking Lunch

  • Monday, August 24, 12:25 p.m. - 6:00 p.m.

    Programming

  • Monday, August 24, 1:30 p.m. - 5:30 p.m.

    Programming

  • Monday, August 24, 1:30 p.m. - 6:00 p.m.

    Programming

Company intelligence

An audience of 29 companies, parsed from the program.

29 companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
0Sponsoringsponsor only
29Speakingspeaker only
Speakers by seniority

71% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite826%
  • Founder / Owner13%
  • VP-level619%
  • Director / Head of723%
  • Manager / Lead13%
  • Other roles826%

Of 31 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1U.S. Travel Association3
2Brand Revolt1
3Broadcasting Happiness and The Happiness Advantage1
4Brooklinen1
5Choose Chicago1
6Colorado Tourism Office1
7Commonwealth of Pennsylvania1
8Coraggio Group1
9Discover Long Island1
10ENIT (Italian Tourism Board)1
11Expedia Group1
12Get Curious and Grow, Unleash Your Curiosity1
13Go Fish Tourism + Business Events1
14Gray Media Destination Marketing1
Sponsors by tier

Tiers were not disclosed for this event.