Of the Field

ESTO 2026

The Educational Seminar for Tourism Organizations (ESTO) is where destination marketing leaders stop guessing and start leveling up. ESTO 2026 brings you the trends everyone will be talking about next year, the insights you wish you had last year and the practical strategies you can actually use on Monday. Every session is built to spark bold ideas and keep…

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17Speakers
0Sponsors
0On the bill · sessions
16Companies · in total
§I

Speakers

Programmed at ESTO, in alphabetical order.
Adam Stoker
President & CEO · Brand Revolt
Agnia Nast
Head of Foreign Markets and Business Tourism Development · Visit Estonia
Alessandra Prainte
President · ENIT (Italian Tourism Board)
Alison Brooks
Vice President, Marketing and Destination Experience · Visit Mesa
Amir Eylon
President & C.E.O. · Longwoods International
Amy Boek
VP, Brand Strategy · Go Fish Tourism + Business Events
Angela Westerfield
Chief Marketing Officer · Visit Savannah
Anne Ryan
Deputy Secretary of Tourism · Commonwealth of Pennsylvania
Aviva North
Associate Principal · Coraggio Group
Brianna Francis
VP, Communications and Strategy · Karsh Hagan Madden
Diana Kander
Author, Innovator & Keynote Speaker · Get Curious and Grow, Unleash Your Curiosity
Doug Martin
Chief Marketing Officer · Wawa
Ellen Davis
Chief Operating Officer and Executive Vice President · U.S. Travel Association
Geoff Freeman
President and CEO · U.S. Travel Association
Jen Kavanagh
Senior Vice President of Media and Marketing · Philadelphia Eagles
Julie Coker
President & CEO · New York City Tourism + Conventions
Michelle Gielan
Author and Executive Producer · Broadcasting Happiness and The Happiness Advantage
Intermission
Part the Second · For the Buyer

An audience of 16 companies, parsed from the program.

Sixteen companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
0Sponsoringsponsor only
16Companies Speakingspeaker only
Speakers by seniority

65% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite635%
  • VP-level424%
  • Director / Head of16%
  • Manager / Lead16%
  • Other roles529%

Of 17 on the bill · classified by free-text title

Most-represented companies
  1. 01U.S. Travel Association2V
  2. 02Brand Revolt1V
  3. 03Broadcasting Happiness and The Happiness Advantage1V
  4. 04Commonwealth of Pennsylvania1V
  5. 05Coraggio Group1V
  6. 06ENIT (Italian Tourism Board)1V
  7. 07Get Curious and Grow, Unleash Your Curiosity1V
  8. 08Go Fish Tourism + Business Events1V
  9. 09Karsh Hagan Madden1V
  10. 10Longwoods International1V
  11. 11New York City Tourism + Conventions1V
  12. 12Philadelphia Eagles1V
  13. 13Visit Estonia1V
  14. 14Visit Mesa1V
Sponsors by tier

Tiers were not disclosed for this event.