Of the Field

DEX25 CONFERENCE

The DEX25 CONFERENCE is a leading Swiss event for digital marketing professionals, featuring top keynotes, masterclasses, and practical workshops presented by renowned brands. The sold-out event offers an inspiring program and excellent networking opportunities for attendees. The conference is organized by IAB Switzerland Services AG and brings together the…

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22Speakers
30Sponsors
14On the bill · sessions
43Companies · in total
§I

Speakers

Programmed at DEX25, in alphabetical order.
Benjamin Oberlin
AXA Schweiz
Dave Morgan
Simulmedia
Dr. Daniel Knapp
IAB Europe
Dr. Markus Wirth
Ringier Medien Schweiz
Dr. Matthias Zehnder
Autor und Medienwissenschaftler
Frank Puscher
Goce Nikoloski
Zattoo
Ines Feltscher
20 Minuten
Jochen Witte
OneLog
John Piccone
Adform
Juan-Pablo Schmid
Bring! Labs
Maks Giordano
juuman´ okudo
Martin Radelfinger
IAB Switzerland
Michael Rohner
Teads
Nadia Kohler
Tamedia AG
Pascal Wälti
SBB CFF FFS
Philip Michel
Post Advertising
Prof. Dr. Holger Schmidt
TU Darmstadt und F.A.Z.
Remo Baumeler
audienzz AG
Stefan Wagner
Goldbach Audience
Tobias Hunziker
Post Advertising
Uli Hegge
European netID Foundation
§II

Sponsors

The houses behind the program. Tiers as disclosed.
20 MinutenGold Partner
audienzzPresenting Partner
Biggie SwitzerlandBronze Partner
Black&BlazeCoffee Partner
Bring! LabsSilber Partner
cptrGold Partner
C WireSilber Partner
Digital Ad TrustSilber Partner
DigtBronze Partner
DMEXCO25Konferenzpartner
e-dialogSilber Partner
Goldbach GroupPresenting Partner
GoogleSilber Partner
goTomLogo Partner
IAAVerbandspartner
Khouris The RestaurantCatering Partner
Leading Swiss AgenciesVerbandspartner
Media FocusBronze Partner
NetGrowthBronze Partner
OguryBronze Partner
Post AdvertisingSilber Partner
ReadpeakBronze Partner
Ringier AdvertisingPresenting Partner
SWAVerbandspartner
TeadsSilber Partner
The Trade DeskBronze Partner
United Internet MediaSilber Partner
WebrepublicBronze Partner
WEMFBronze Partner
ZattooSilber Partner
§III

Agenda

Selected from 14 sessions on the bill.
  • 09.35 - 09.45

    Sind KI & Co. das Salz oder das Haar in der Suppe? Eröffnungsworte des Präsidenten

    Red Stage
  • 09.50 - 10.25

    Das Ende des Traffics: Wie KI die Spielregeln für Medien und Werbung sprengt

    Red Stage
  • 10.30 - 10.55

    State of Digital Advertising 2026

    Red Stage
  • 11.00 - 11.25

    Zero click, zero impact? Intelligente Werbung trotz KI.

    Red Stage
  • 11.30 - 11.55

    Eine Chance für den Journalismus? Wie Agentic Browser und KI-Chatbots unser Geschäft verändern!

    Red Stage
  • 12.00 - 12.25

    Quo Vadis CTV

    Red Stage
  • 12.30 - 12.55

    Der neue Weg zum Marken-Boost: Insights aus der Zusammenarbeit von SBB und 20 Minuten

    Red Stage
  • 14.00 - 14.25

    Wie Omnichannel wirklich wirkt – AXAs Erfolgsformel für Aufmerksamkeit

    Red Stage
  • 14.30 - 14.55

    Shopper Journey meets Smart Ads – Contextual Advertising zwischen Inspiration und Kauf mit Bring! & Profital

    Red Stage
Intermission
Part the Second · For the Buyer

What does it mean when 43 companies show up — and 6 bet on three roles at once?

43 companies. six are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
6All threespeak · spons · exh
24Sponsoringsponsor only
13Companies Speakingspeaker only

The Triple-Threat

Post Advertising·20 Minuten·audienzz AG·Bring! Labs·Teads·Zattoo

Speakers by seniority
  • Other roles22100%

Of 22 on the bill · classified by free-text title

Most-represented companies
  1. 01Post AdvertisingSp·S2V
  2. 0220 MinutenSp·G1V
  3. 03audienzz AGSp·P1V
  4. 04Bring! LabsSp·S1V
  5. 05TeadsSp·S1V
  6. 06ZattooSp·S1V
  7. 07Biggie SwitzerlandSp·B
  8. 08Black&BlazeSp·C
  9. 09cptrSp·G
  10. 10C WireSp·S
  11. 11Digital Ad TrustSp·S
  12. 12DigtSp·B
  13. 13DMEXCO25Sp·K
  14. 14e-dialogSp·S
Sponsors by tier
bronze partner9
30% of 30
catering partner1
3% of 30
coffee partner1
3% of 30
gold partner2
7% of 30
konferenzpartner1
3% of 30
logo partner1
3% of 30
presenting partner3
10% of 30
silber partner9
30% of 30
verbandspartner3
10% of 30