International Floriculture Trade Fair
Nov 3–5, 2026|Vijfhuizen, NL
From Kenya’s highlands to Amsterdam’s vases, every flower depends on precision and partnership. In this specialInside the Holdpodcast episode in collaboration with IFTF, industry voices explore how innovation, sustainability, and smarter logistics are reshaping floriculture—ensuring each bloom arrives fresher, faster, and with a lighter environmental footprint. Watch the episode to discover how the world’s most delicate cargo keeps blooming.