Of the Field

UnitedXR Europe 2026 (Belgium)

Previously known simply as AWE EU, this rebranded event is [...]

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25Speakers
61Sponsors
151Exhibitors
8On the bill · sessions
206Companies · in total
§I

Speakers

Programmed at UnitedXR, in alphabetical order.
Alexandra GÉRARD
Co-Director, Co-Founder · UnitedXR & Stereopsia
Anne BAJART
Deputy Head of Unit · European Commission
Anne BARRÉ
XR Project Lead · GSK
Antony VITILLO
Owner · The Ghost Howls
Bastien REMY
Policy Officer - News media policy · European Commission
Daniel WAGNER
Director, Computer Vision Engineering · Snap
Ebona EASTMOND-HENRY
GTM & Strategic Partnerships Lead, Europe · Niantic Spatial, Inc.
Ellysse DICK EL-SHRAFI
Reality Labs Policy Manager · Meta
Emilie DE JONGH
Digital Marketing Manager and XR Project Lead · Volkswagen AG
Hanna HEINONEN
Digital Content Lead · KONE Corporation
Hans-Martin VETTER
Head of Requirements and Technology Management · SBB
José FERRER COSTA
Medical Researcher and Innovation Projects Manager · Research and Innovation
Leen SEGERS
Co-Founder · WIIT Europe
Leland HEDGES
General Manager · PICO XR US/EMEA (ByteDance)
Marcel BRAUN
Director Novartis Pavillon · Novartis
Matthieu WORM
Distinguished key expert - simulation and digital twin · Siemens
Michael RING
Principal Product Manager Immersive Technology / Product Cluster Lead VR · Bayer AG
Orange SEE
Vice-Chairman (Game) · Hong Kong Digital Entertainment Association
Ori INBAR
Co-Director, Co-Founder · UnitedXR & AWE
Qi PAN
Director, Computer Vision Engineering · Snap
Sacha BAUDET
Extra-Muros Expert · European Commission
Thomas GEWECKE
President & Chief Operating Officer · Niantic Spatial, Inc.
§II

Sponsors

The houses behind the program. Tiers as disclosed.
Digital Wallonia | Région WallonneGold
XR4ED - eXtended Reality for EducationGold
AMDSilver
LenovoSilver
PICOSilver
TRANSMIXRSilver
XPANCEOSilver
Aequilibrium SoftwareBronze
ArborXRBronze
CIIICBronze
EIT Culture & CreativityBronze
HTC ViveBronze
INVR SpaceBronze
TechVizBronze
THEIA-XRBronze
V-Nova StudiosBronze
AIXRProgram Partner
Annecy festivalPartner
AR InsiderPartner
Arrival.spacePartner
AuganixPartner
Brussels Booking DeskPartner
Correspondances DigitalesProgram Partner
Creative Europe MEDIATitanium
DevITjobsPartner
EEVRPartner
Fraunhofer InstituteProgram Partner
HEAJPartner
Hong Kong Digital Entertainment Association (HKDEA)Titanium
Hub.brussels playPartner
hub.brussels UKPartner
Immersive InsidersPartner
Immersive WirePartner
MetaTitanium
New Technology WalkersPartner
Niantic Spatial, Inc.Titanium
NUMIX LABProgram Partner
Printemps NumériqueProgram Partner
SkarredGhostPartner
Snap Inc.Titanium
§III

Agenda

Selected from 8 sessions on the bill.
  • 09:30 - 09:55

    Opening Keynote

  • 12:15 - 13:40

    Start-up Pitch Competition

  • 13:30 - 15:30

    EMIC: The Booster Projects Pitches

  • 15:45 - 16:30

    UnitedXR Europe Wrap-Up

  • 17:30 - 19:00

    Happy Hour sponsored by Meta

  • 17:30 - 19:00

    Welcome Party sponsored by Meta

  • 18:00 - 18:30

    The Booster Awards

  • 19:00 - 22:30

    XR Awards Gala

Intermission
Part the Second · For the Buyer

What does it mean when 206 companies show up — and 23 bet on three roles at once?

206 companies. 23 are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
23All threespeak · spons · exh
38Sponsoringsponsor only
128Exhibitingexhibitor only
17Companies Speakingspeaker only

The Triple-Threat

Niantic Spatial·Snap Inc.·Meta·Aequilibrium Software·AMD·ArborXR·CIIIC·Creative Europe MEDIA·EIT Culture & Creativity·Hong Kong Digital Entertainment Association (HKDEA)·HTC Vive·Lenovo·PICO·TechViz·THEIA-XR·TRANSMIXR·V-Nova Studios·Wallonie-Bruxelles International (WBI)·WIIT·XPANCEO·XR4ED - eXtended Reality for Education·XR4Europe

Speakers by seniority

40% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite14%
  • Founder / Owner416%
  • Director / Head of520%
  • Manager / Lead624%
  • Product14%
  • Engineer · IC14%
  • Research / Science14%
  • Marketing / Brand28%
  • Other roles416%

Of 25 on the bill · classified by free-text title

Most-represented companies
  1. 01Niantic SpatialSp·TEx2V
  2. 02Snap Inc.Sp·TEx2V
  3. 03MetaSp·TEx1V
  4. 04Aequilibrium SoftwareSp·BEx
  5. 05AMDSp·SEx
  6. 06ArborXRSp·BEx
  7. 07CIIICSp·BEx
  8. 08Creative Europe MEDIASp·TEx
  9. 09EIT Culture & CreativitySp·BEx
  10. 10Hong Kong Digital Entertainment Association (HKDEA)Sp·TEx
  11. 11HTC ViveSp·BEx
  12. 12LenovoSp·SEx
  13. 13PICOSp·SEx
  14. 14TechVizSp·BEx
Sponsors by tier
gold2
3% of 61
silver5
8% of 61
bronze9
15% of 61
partner29
48% of 61
program partner11
18% of 61
titanium5
8% of 61
At peer events but not here

These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.

Related events · by shared sponsors