ProWein is the leading international trade fair for wines and spirits, attracting industry professionals from retail, gastronomy, import/export, and related associations. Attendees can discover product categories ranging from wines and sparkling wines to spirits, mineral water, and marketing accessories, and benefit from a robust program and networking oppor…
The newly introduced Agora focuses on the most critical developments in the global wine sector: emerging markets, new products, evolving consumer behavior and transformative techno…
The Masterclass Forum delivers in-depth insights into the evolving perspectives of the global wine industry. Industry professionals and leading experts present innovative trends, d…
Compact guided tours make spirits trends tangible – from whisk(e)y and r(h)um to low alcohol, and the relevance of Korn, vodka and liqueurs. Jürgen Deibel, Trend Scout Spirits 2026…
A long, sleek counter. Sommeliers who bring clarity. A curated selection of sparkling wines from across the world. The Sparkling Bar is the central hub of Sparkling Visions – a mod…
In the special showcase, restaurateur, sommelier and influencer Toni Askitis presents a diverse, tailor-made program throughout the day for beginners, advanced participants and pro…
In hall 5, the no/low scene takes center stage: alcohol-free wines, spirits and proxies – curated with intent, presented openly and brought to life right at the tasting bar. Flash …
Experience trends up close - innovations that inspire. Which trends are shaping today’s spirits scene? Which products show the greatest potential for on-trade and retail? The trend…
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