he Forrester B2B Summit is the premier research-driven event for B2B marketing and sales leaders, hosted annually in Phoenix. It features Forrester analyst presentations, industry frameworks, best-practice case studies, and technology solutions for enterprise marketers and sales leaders. Attendees gain research-backed insights into buyer behavior, demand ge…
Maximize your time and make the most of your Summit experience with our drop-in agenda-building session. Whether you’re feeling overwhelmed by the array of sessions or simply want …
Working session leveraging a customizable workflow tool to improve campaign/program workflows as part of an RPT transformation, resulting in better buyer experiences, integrated fi…
You’re toggling between multiple governance models across campaign implementation. Corporate directs some decisions and empowers others, while regional accountability is unclear. M…
Learn hands-on strategies to evaluate process effectiveness with clear success metrics, set measurable criteria, enable data-driven decisions, and transform measurement into a leve…
Workshop exploring activation, instruction, grounding, and learning for AI agents in B2B GTM functions using the B2B AI-Agent-On-A-Page Template.
Workshop on understanding how external influencers shape authority across the buyer lifecycle, prioritizing influencer types, scoring individuals, and identifying gaps to strengthe…
Workshop using Forrester’s Postsale Customer Engagement Design Framework to clarify postsale roles, reduce stress, and improve outcomes. Learn best practices and begin populating t…
Introduces adaptive program planning for real-time buyer behavior, teaching participants to combine process and AI-tech to build dynamic, responsive programs.
Introduces a structured approach to unifying GTM strategy and execution, connecting segments, aligning revenue plans, and calibrating buyer-centric execution.
What does it mean when 67 companies show up — and 1 bet on three roles at once?
The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.
The Triple-Threat
75% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.
Of 20 on the bill · classified by free-text title
These companies sponsored two or more peer events recently, but aren't on this program. For an organizer, that's a list of warm prospects.