GConferenceGridThe Conference Catalogue · Vol. 2026Folio № CED1E7
Marketing

Bank Marketing Conference 2026

F

rom expert guidance, built-in time for banker-to-banker discussions and high-level thinking, it's everything you need to build better marketing. The ABA Bank Marketing Conference offers networking, insight, and actionable strategies for bank marketers to advance their institutions and careers.

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11Voices
46Underwriters
0Exhibitors
31On the bill · sessions
56Companies · in total
§I

The Voices

Programmed at Bank, in alphabetical order.
Amber Farley
EVP, Brand Development · Financial Marketing Solutions
Ben Crowley
Managing Director · Wolf & Company
Charles LeFevre, CRCM
Director of Compliance Operations · Kadince
David Femi
Senior Vice President, Business & Professional Banking Regional Manager · M&T Bank
Emily Schwartz, CFMP
Director of Financial Education · MidFirst Bank
Hunter Young
Founder & President · HIFI Agency
Joann Marsili, CFMP
Marketing Consultant
John Hanley, CFMP
EVP, Chief Experience Officer · Idaho First Bank
Lance Kessler, CFMP
President · Lance Kessler & Associates - Marketing Consulting and Training
Shelley Regin, CFMP
Chief Marketing and Community Relations Officer · Country Bank
Theresa Wendhausen, CFMP
Vice President, Branding and Communications Manager · First National Bank and Trust Company
§II

Underwritten By

The houses behind the program. Tiers as disclosed.
360factors
ABA Insurance ServicesCorporate Partner
AIGCorporate Partner
Alliant Insurance Services, Inc.Corporate Partner
AllianzEvent Sponsor
Allied WorldBermuda Markets Sponsor
Anderson KillCorporate Partner
AonCorporate Partner
Arch Insurance BermudaBermuda Markets Sponsor
Arnold & Porter
Arthur J Gallagher & Co.Corporate Partner
Aspen InsuranceEvent Sponsor
AXA XL BermudaBermuda Markets Sponsor
Axis CapitalEvent Sponsor
Berkley CrimeEvent Sponsor
Berkley Professional LiabilityEvent Sponsor
Berkshire Hathaway Specialty InsuranceEvent Sponsor
Bowhead SpecialtyEvent Sponsor
Brit InsuranceEvent Sponsor
Brown RudnickCorporate Partner
CAC SpecialtyEvent Sponsor
CanopiusEvent Sponsor
ChubbCorporate Partner
CNAEvent Sponsor
CoactionEvent Sponsor
Crowe LLP
EPIC Insurance Brokers and ConsultantsCorporate Partner
Great American Insurance GroupEvent Sponsor
HamiltonBermuda Markets Sponsor
HUB InternationalEvent Sponsor
InigoEvent Sponsor
Liberty Mutual InsuranceEvent Sponsor
Lockton CompaniesEvent Sponsor
MarkelBermuda Markets Sponsor
MarshCorporate Partner
MosaicEvent Sponsor
MSIG USAEvent Sponsor
Pannos
QBE North AmericaEvent Sponsor
SompoEvent Sponsor
§III

The Programme

Selected from 31 sessions on the bill.
  • Friday, November 6, 7:30 AM – 8:10 AM, 8:20 AM – 9:00 AM

    COMMODITY OUTLOOKS: Dairy and dairy processing

    This session will deliver a timely outlook on dairy markets and the processing sector, exploring milk supply trends, product demand (cheese, butter, powders), and the key drivers s…

  • Friday, November 6, 7:30 AM – 8:10 AM, 8:20 AM – 9:00 AM

    COMMODITY OUTLOOKS: Proteins

    This session will provide a focused outlook on the poultry, cattle and pork sectors, covering current industry conditions, export trends, and the economic forces shaping supply and…

  • Friday, November 6, 7:30 AM – 8:10 AM, 8:20 AM – 9:00 AM

    COMMODITY OUTLOOKS: Row crops

    An engaging, discussion-driven look at the supply and demand fundamentals for corn, soybeans and wheat, and how global trade dynamics and timing influence each crop differently. Fr…

  • Friday, November 6, 9:15 AM – 11:30 AM

    CLOSING GENERAL SESSION: Excellent at the margin: Finding your ‘North Star’

    Economic volatility, global uncertainty, tight margins and shifting industry dynamics are creating both risk and opportunity across agricultural lending. In this environment, the d…

  • Friday, November 6, 9:15 AM – 11:30 AM

    CLOSING GENERAL SESSION: Finding joyful purpose: Lessons from a Medal of Honor recipient

    Kyle will join Bradley J. Guse, Director, Production Agriculture, BMO Commercial Bank, discussing his powerful journey in war and recovery, sharing insights into leadership, advers…

  • Thu, May 7 11:45 AM – 1:15 PM

    Seated Luncheon with Speaker: Building bridges in a fractured landscape

    Ellen Poole will focus on practical, human-centered approaches to strengthening relationships and advancing shared goals in challenging environments, drawing on research and real-w…

    Luncheon Keynote
  • Thu, May 7 4:00 PM – 5:00 PM

    Closing General Session: Stress-test your assumptions: The tech threats reshaping bank risk – Case study in risk and compliance

    This session will challenge you to stress-test your assumptions about the most pressing technology-related risks facing banks. It will examine the evolving risk taxonomy and use li…

    Closing General Session
  • Thursday, November 5, 10:30 AM – 11:30 AM

    CONCURRENT SESSIONS II: Who really holds the risk? Managing integrator and concentration exposure in agricultural lending

    In contract‑driven agricultural sectors, strong borrower underwriting alone is no longer sufficient. As integrators and contract counterparties consolidate and exert greater contro…

  • Thursday, November 5, 11:30 AM – 1:00 PM

    GENERAL SESSION: USDA and SBA updates on guaranteed lender programs

    The ABA Agricultural & Rural Committee will lead this discussion about guaranteed loan programs that can help your customers. Hear directly from the USDA’s Farm Service Agency and …

Intermission
Part the Second · For the Buyer

An audience of 56 companies, parsed from the program.

56 companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

01Fig. 01 — Composition of the House
0All threespeak · spons · exh
46Sponsoringsponsor only
0Exhibitingexhibitor only
10Speakingspeaker only
02Fig. 02 — The Voices, by Seniority

82% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite218%
  • Founder / Owner19%
  • VP-level327%
  • Director / Head of327%
  • Marketing / Brand19%
  • Other roles19%

Of 11 on the bill · classified by free-text title

03Fig. 03 — The Heaviest in the Room
  1. 01360factorsSp
  2. 02ABA Insurance ServicesSp·C
  3. 03AIGSp·C
  4. 04Alliant Insurance Services, Inc.Sp·C
  5. 05AllianzSp·E
  6. 06Allied WorldSp·B
  7. 07Anderson KillSp·C
  8. 08AonSp·C
  9. 09Arch Insurance BermudaSp·B
  10. 10Arnold & PorterSp
  11. 11Arthur J Gallagher & Co.Sp·C
  12. 12Aspen InsuranceSp·E
  13. 13AXA XL BermudaSp·B
  14. 14Axis CapitalSp·E
04Fig. 04 — By Tier
bermuda markets sponsor5
11% of 46
corporate partner13
28% of 46
event sponsor24
52% of 46
unspecified4
9% of 46