As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. The 2026 theme emphasizes bridging divides—local and global, technological and human, ideological and practical—while advancing what mar…
Emphasizes methodological fit, epistemological alignment, and choosing methods that best serve theoretical contributions.
Addresses large-scale datasets, machine learning, digital trace data, and methodological challenges of big data.
Focuses on field experiments, representative samples, replication, and bridging lab findings with real-world contexts.
Covers novel designs, AI-assisted methods, computational techniques, and new ways of generating and analyzing data.
Centers on ethnography, interviews, discourse analysis, and theory-building through qualitative inquiry, including CCT.
Sheds light on new phenomena shaping B2B markets, as well as how researchers can access data, collaborate with firms, and develop theory that captures the complexity of organizatio…
An audience of 38 companies, parsed from the program.
The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.
6% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.
Of 32 on the bill · classified by free-text title