Education & Training

2026 AMA Winter Academic Conference

This edition has ended

2026 AMA Winter Academic Conference ran Feb 13–15, 2026 at Madrid Marriott Auditorium Hotel & Conference Center in Madrid, Spain. It is an Education & Training conference. ConferenceGrid lists 32 speakers, 5 sponsors and 6 exhibitors. Dates for the next edition are not announced yet.

Lineup updated Jun 16, 2026 · dates verified May 6, 2026

As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. The 2026 theme emphasizes bridging divides - local and global, technological and human, ideological and practical - while advancing what…

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32Speakers
5Sponsors
6Exhibitors
0Sessions
38Companies · in total

Speakers

Programmed at 2026, in alphabetical order.

Ahir Gopaldas
Fordham University
Ajay Kohli
Georgia Tech
Anita Rao
Georgetown University
Ayelet Gneezy
University of California, San Diego
Barak Libai
Reichman University
Bennie F. Johnson
CEO · AMA
Christian Hildebrand
University of St. Gallen
Christine Moorman
Duke University
Diogo Hildebrand
Baruch College, CUNY
Ela Veresiu
York University
Elea Feit
Ohio State University
Gita Johar
Columbia University
Grant Donnelly
Ohio State University
Gui Liberali
Erasmus University Rotterdam
Hope Jensen Schau
University of California, Irvine
Jagdish Sheth
Founder · Sheth Foundation
Jan Heide
University of Wisconsin-Madison
John Lynch
University of Colorado
Kelly Haws
Vanderbilt University
Kelly Hewett
Colorado State University
K. Sudhir
Yale University
Leonard Lee
National University of Singapore

Sponsors

The companies behind the program. Tiers as disclosed.

StukentPlatinum
Novela Strategic Marketing SimulationsSilver
EBSCOAwards Luncheon Sponsor
Marketplace SimulationsRoom Sponsor
SAGE PublishingPoster Reception Sponsor

Quick answers

When is 2026 AMA Winter Academic Conference?
2026 AMA Winter Academic Conference ran Feb 13–15, 2026 at Madrid Marriott Auditorium Hotel & Conference Center in Madrid, Spain.
Where is 2026 AMA Winter Academic Conference held?
2026 AMA Winter Academic Conference was held at Madrid Marriott Auditorium Hotel & Conference Center in Madrid, Spain.
Who is speaking at 2026 AMA Winter Academic Conference?
ConferenceGrid lists 32 speakers, including Ahir Gopaldas (Fordham University), Ajay Kohli (Georgia Tech) and Anita Rao (Georgetown University).
Who sponsors 2026 AMA Winter Academic Conference?
ConferenceGrid lists 5 sponsors: Stukent, Novela Strategic Marketing Simulations, EBSCO, Marketplace Simulations and SAGE Publishing.
Company intelligence

An audience of 38 companies, parsed from the program.

38 companies in attendance.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page, cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

Who's in the room
0All threespeak · spons · exh
5Sponsoringsponsor only
6Exhibitingexhibitor only
27Speakingspeaker only
Speakers by seniority

6% of the speakers carry senior titles: C-suite, Founder, VP, or Director-level.

  • C-suite13%
  • Founder / Owner13%
  • Other roles3094%

Of 32 speakers · classified by free-text title

Most-represented companies
#CompanyRolesSpeakers
1EBSCOSponsor · Awards Luncheon Sponsor-
2Fordham University3
3Marketplace SimulationsSponsor · Room Sponsor-
4Novela Strategic Marketing SimulationsSponsor · Silver-
5SAGE PublishingSponsor · Poster Reception Sponsor-
6StukentSponsor · Platinum-
7CesimExhibitor-
8Digital Marketing InstituteExhibitor-
9ElsevierExhibitor-
10Emerald PublishingExhibitor-
11Interpretive SimulationsExhibitor-
12Ohio State University2
13StratXExhibitor-
14University of California, Irvine2
Sponsors by tier
platinum1
20% of 5
silver1
20% of 5
awards luncheon sponsor1
20% of 5
poster reception sponsor1
20% of 5
room sponsor1
20% of 5