GConferenceGridThe Conference Catalogue · Vol. 2026Folio № 753DD9
Networking

UX Rotterdam 2026

U

X Rotterdam 2026 is a two-day conference held at Zuidplein Theater, bringing together pioneers from leading companies such as Porsche, Miro, Ikea, and more. The event features keynotes, workshops, and interactive sessions covering topics like AI, design leadership, branding, and systems thinking. Designed for the UX community, the conference aims to inspire…

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12Voices
13Underwriters
0Exhibitors
33On the bill · sessions
16Companies · in total
§I

The Voices

Programmed at UX, in alphabetical order.
Alvin Chan
Creative Director · Superlarge
Ash Oliver
Creative Producer · Lovable
Chrissy Welsh
VP Experience · KPN
Diantha Boll
Lead product designer · Eneco
Eelco van Collenburg
Executive Creative Director · Valtech
Hector Ayuso
Creative Director · Paradiso
Ilayda Küçükos manoğlu
Head of Design · Ditto
Ivo van Hulten
Director of UX · Porsche
Jeeyoung Yang
Design Lead · IBM
Jeroen van Geel
Independent Creative Strategist
Natalia Marmolejo
Design Lead · Rabobank
Serena Westra
Strategic Design Leader · IKEA
§II

Underwritten By

The houses behind the program. Tiers as disclosed.
ABB
Booking.com
Eneco
IBM
IKEA
KPN
Lovable
Porsche
Rabobank
Stedin
Studio Dumbar
Total Design
Valtech
§III

The Programme

Selected from 33 sessions on the bill.
  • 09:30 – 10:00

    Designing for the Age of Asking: How AI is Rewriting the Rules of Experience

    We are standing at the edge of a major UX shift. For decades, our job was to help people find things, cleaner flows, better navigation, smarter search. But with the rise of LLMs a…

    Big Theater Keynotes
  • 09:30 – 10:00

    Developing creative growth for the next generation designers

    How to train designers in a rapidly changing world. How can you facilitate Future proof education? I want to show a couple of examples of projects and show how we train students in…

    Big Theater Keynotes
  • 09:30 – 10:00

    Pressure Is a Privilege: Designing systems that unleashes creativity

    We all talk about user-centered design. But what about the humans inside the systems that create those designs? In this keynote, Alvin Chan takes you behind the scenes of some of …

    Big Theater Keynotes
  • 10:00 – 10:30

    Design at the Edge of Chaos

    Chaos is not the exception in our industry right now. It's the condition. An EV industry rewriting its own rules. A business reinventing itself from the ground up. A design team be…

    Big Theater Keynotes
  • 10:00 – 10:30

    Designing for Buy‑In

    Organizations don’t change through slides—they change through people. In this keynote, Natalia shares the moments and missteps that taught her how design can shift not just project…

    Big Theater Keynotes
  • 10:00 – 10:30

    The AI Design Toolkit: Mapping Design Methods with Gen AI Technology

    Even with the rapid development of Generative AI tools, one fundamental truth remains: the core process of human-centered design thinking: from Empathize, Define, Ideate, Prototype…

    Big Theater Keynotes
  • 10:30 – 11:00

    A fireside chat about: Branding in the Age of AI.

    Instead of a traditional keynote, this session takes the form of an open conversation with Ash Oliver from Lovable. Together, we’ll explore how AI is rapidly reshaping the way we …

    Big Theater Keynotes
  • 10:30 – 11:00

    Everything you have is what you give away

    At UX Rotterdam, Héctor will share his personal and creative mantra: “Everything you have is what you give away.” His keynote is a reflection on generosity, identity, and the invis…

    Big Theater Keynotes
  • 10:30 – 11:00

    Start from Zero: Trust Yourself, Not the Process

    I’ll challenge UX professionals to abandon their sacred cows — the design process we’ve been preaching for a decade — and embrace a more uncomfortable truth: in the AI era, your va…

    Big Theater Keynotes
Intermission
Part the Second · For the Buyer

What does it mean when 16 companies show up — and 8 bet on three roles at once?

Sixteen companies. eight are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

01Fig. 01 — Composition of the House
8All threespeak · spons · exh
5Sponsoringsponsor only
0Exhibitingexhibitor only
3Speakingspeaker only

The Triple-Threat

Eneco·IBM·IKEA·KPN·Lovable·Porsche·Rabobank·Valtech

02Fig. 02 — The Voices, by Seniority

50% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • VP-level18%
  • Director / Head of542%
  • Manager / Lead325%
  • Other roles325%

Of 12 on the bill · classified by free-text title

03Fig. 03 — The Heaviest in the Room
  1. 01EnecoSp1V
  2. 02IBMSp1V
  3. 03IKEASp1V
  4. 04KPNSp1V
  5. 05LovableSp1V
  6. 06PorscheSp1V
  7. 07RabobankSp1V
  8. 08ValtechSp1V
  9. 09ABBSp
  10. 10Booking.comSp
  11. 11StedinSp
  12. 12Studio DumbarSp
  13. 13Total DesignSp
  14. 14Ditto1V
04Fig. 04 — By Tier
unspecified13
100% of 13