GConferenceGridThe Conference Catalogue · Vol. 2026Folio № 827436
Healthcare & Medical

HSMAI Europe Commercial Strategy Conference 2026

T

he HSMAI Europe Commercial Strategy Conference is a key hospitality event focused on commercial strategies and innovation for the sector. It connects leaders and professionals from across the European hospitality industry for learning, networking, and trend exploration in commercial strategy.

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20Voices
19Underwriters
0Exhibitors
0On the bill · sessions
20Companies · in total
§I

The Voices

Programmed at HSMAI, in alphabetical order.
Alexander Edström
CEO · Atomize
Anant Vithlani
Vice President Sales · Nordic Choice Hotels
Benjamin Devisme
VP Sales · Quicktext
Christian Braathen
Client Director · Scandinavian Design Group
Damiano Zennaro
Global Director of Advisory services · IDeaS
Erika Bucsi
Enterprise Director of Sales, EMEA & APAC · Knowland
Evert Schuele
Vice President Sales, Europe, Africa, Middle East and South West Asia · Hyatt International
Finnbar Cornwall
Senior Industry Head Travel · Google UK
Gil Mulders
Former Head of Learning Europe and Chair of the HSMAI Region Europe People & Culture Advisory Board · Intercontinental Hotel Group
Ingunn Hofseth
President & CEO · HSMAI Europe
Jarle Moen
Managing Director · Sommerro
John Gallagher
Sales Director · Duetto
Julie Grieve
Founder and CEO · Criton
Laura McNally
Director, Account Management – Strategic and Global Accounts · IDeaS
Michael De Jongh
Chief Commercial Officer · Avvio
Michael Mernagh
Head of Sales EMEA · OTA Insight
Monna Nordhagen
Partner and strategy advisor · Mars
Niels Mekenkamp
Director of Business Solutions, EMEA · Cendyn
Remi Morken
CCO · SalesScreen
Saurabh Bhargava
Commercial Director UK & Ireland · Taj Hotels
§II

Underwritten By

The houses behind the program. Tiers as disclosed.
Atomize
Avvio
Cendyn
Criton
Duetto
Google UK
Hyatt International
IDeaS
Intercontinental Hotel Group
Knowland
Mars
Nordic Choice Hotels
OTA Insight
Quicktext
SalesScreen
Scandinavian Design Group
Sommerro
Taj Hotels
The Thief
Intermission
Part the Second · For the Buyer

What does it mean when 20 companies show up — and 18 bet on three roles at once?

Twenty companies. eighteen are betting more than once.

The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.

01Fig. 01 — Composition of the House
18All threespeak · spons · exh
1Sponsoringsponsor only
0Exhibitingexhibitor only
1Speakingspeaker only

The Triple-Threat

IDeaS·Atomize·Avvio·Cendyn·Criton·Duetto·Google UK·Hyatt International·Intercontinental Hotel Group·Knowland·Mars·Nordic Choice Hotels·OTA Insight·Quicktext·SalesScreen·Scandinavian Design Group·Sommerro·Taj Hotels

02Fig. 02 — The Voices, by Seniority

90% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.

  • C-suite420%
  • Founder / Owner15%
  • VP-level315%
  • Director / Head of1050%
  • Other roles210%

Of 20 on the bill · classified by free-text title

03Fig. 03 — The Heaviest in the Room
  1. 01IDeaSSp2V
  2. 02AtomizeSp1V
  3. 03AvvioSp1V
  4. 04CendynSp1V
  5. 05CritonSp1V
  6. 06DuettoSp1V
  7. 07Google UKSp1V
  8. 08Hyatt InternationalSp1V
  9. 09Intercontinental Hotel GroupSp1V
  10. 10KnowlandSp1V
  11. 11MarsSp1V
  12. 12Nordic Choice HotelsSp1V
  13. 13OTA InsightSp1V
  14. 14QuicktextSp1V
04Fig. 04 — By Tier
unspecified19
100% of 19