Speakers
Programmed at 2026, in alphabetical order.Agenda
Selected from 15 sessions on the bill.- Friday, June 12 8:30 am - 9:30 amPlenary (P1)
Opening Plenary and Sessions: Why Be a Marketing Academic? Past, Present, and Future of Marketing Scholarship
- Friday, June 12 9:45 am - 10:45 amConcurrent Sessions 1: Research Methodology
Aligning Research Methods with Research Questions
Emphasizes methodological fit, epistemological alignment, and choosing methods that best serve theoretical contributions.
- Friday, June 12 9:45 am - 10:45 amConcurrent Sessions 1: Research Methodology
Big Data, Analytics, and Computational Methods in Research
Addresses large-scale datasets, machine learning, digital trace data, and methodological challenges of big data.
- Friday, June 12 9:45 am - 10:45 amConcurrent Sessions 1: Research Methodology
Designing Experiments for External Validity and Real-World Impact
Focuses on field experiments, representative samples, replication, and bridging lab findings with real-world contexts.
- Friday, June 12 9:45 am - 10:45 amConcurrent Sessions 1: Research Methodology
Methodological Innovation and Emerging Research Tools
Covers novel designs, AI-assisted methods, computational techniques, and new ways of generating and analyzing data.
- Friday, June 12 9:45 am - 10:45 amConcurrent Sessions 1: Research Methodology
The Augmented Theorist: Qualitative Data Analysis, Organic Theory Development, and Cultural Marketing Research in the Time of Artificial Intelligence
Centers on ethnography, interviews, discourse analysis, and theory-building through qualitative inquiry, including CCT.
- Friday, June 12 9:45 am - 10:45 amConcurrent Sessions 1: Research Methodology
The Next Frontier in B2B Marketing Research: New Questions, New Data, New Partnerships
Sheds light on new phenomena shaping B2B markets, as well as how researchers can access data, collaborate with firms, and develop theory that captures the complexity of organizatio…
- Friday, June 12, after 3:00 pm - 3:30 pm breakPlenary (P2)
Plenary: Developing Your Research Identity
- Saturday, June 13 3:30 pm - 4:30 pmPlenary (P4)
Plenary: The Long Game: Well-Being, Purpose, and Persistence in Academic Life
An audience of 54 companies, parsed from the program.
54 companies in attendance.
The numbers below are derived from the speakers, sponsors, and exhibitors on this page — cross-referenced into one ledger. They are the only thing here that 10times.com cannot tell you.
4% of the speakers carry senior titles — C-suite, Founder, VP, or Director-level.
- C-suite11%
- Founder / Owner11%
- Director / Head of11%
- Other roles6896%
Of 71 on the bill · classified by free-text title
- 01Fordham University5V
- 02Baruch College, CUNY3V
- 03Columbia University3V
- 04University of Tennessee, Knoxville3V
- 05Dartmouth College2V
- 06Ohio State University2V
- 07Pennsylvania State University2V
- 08University of California, Irvine2V
- 09University of Chicago2V
- 10University of Michigan2V
- 11University of Wisconsin-Madison2V
- 12AMA1V
- 13American Marketing Association1V
- 14American University1V
Tiers were not disclosed for this event.